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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch
| Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| Autore | Dolnicar Sara |
| Pubbl/distr/stampa | Singapore : , : Springer, , 2018 |
| Descrizione fisica | 1 online resource (xxi, 324 pages) |
| Disciplina | 658.802 |
| Soggetto topico | Market segmentation |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. |
| Altri titoli varianti | Market Segmentation Analysis |
| Record Nr. | UNINA-9910507202403321 |
Dolnicar Sara
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| Singapore : , : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Segmentation Analysis : understanding it, doing it, and making it useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch
| Market Segmentation Analysis : understanding it, doing it, and making it useful / / Sara Dolnicar, Bettina Grün, Friedrich Leisch |
| Autore | Dolnicar Sara |
| Pubbl/distr/stampa | Singapore, : Springer Nature, 2018 |
| Descrizione fisica | 1 online resource (XXI, 324 p. 123 illus., 51 illus. in color.) |
| Disciplina | 658.83 |
| Collana | Management for professionals. |
| Soggetto topico |
Market research
Statistics Market Research/Competitive Intelligence Statistics for Business, Management, Economics, Finance, Insurance |
| Soggetto non controllato |
Business
Management science Market research Statistics |
| ISBN | 981-10-8818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- Chapter 1. Market segmentation -- Chapter 2. Market segmentation analysis -- Part II. Ten steps of market segmentation analysis -- Chapter 3. STEP 1: Deciding (not) to segment -- Chapter 4. STEP 2: Specifying the ideal target segment -- Chapter 5. STEP 3: Collecting data -- Chapter 6. STEP 4: Exploring data -- Chapter 7. STEP 5: Extracting segments -- Chapter 8. STEP 6: Profiling segments -- Chapter 9. STEP 7: Describing segments -- Chapter 10. STEP 8: Selecting (the) target segment(s) -- Chapter 11. STEP 9: Customising the marketing mix -- Chapter 12. STEP 10: Evaluation and monitoring. . |
| Record Nr. | UNINA-9910298176303321 |
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Dolnicar Sara
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| Singapore, : Springer Nature, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Peer to Peer Accommodation Networks : pushing the boundaries / / Sara Dolnicar
| Peer to Peer Accommodation Networks : pushing the boundaries / / Sara Dolnicar |
| Autore | Dolnicar Sara |
| Pubbl/distr/stampa | Oxford : , : Goodfellow Publishers, Limited, , [2018] |
| Descrizione fisica | 1 online resource (x, 284 pages) : illustrations |
| Disciplina | 910.68 |
| Soggetto topico | Peer-to-peer travel |
| ISBN | 1-911396-53-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Ch 1 Unique Features of the Networks (Sara Dolnicar) -- Ch 2 The Sharing Economy (Stephan Reinhold and Sara Dolnicar) -- Ch 3 The Business Model (Stephan Reinhold & Sara Dolnicar) -- Ch 4 How Airbnb Creates Value (Stephan Reinhold & Sara Dolnicar) -- Ch 5 How Airbnb Captures and Disseminates Value (Stephan Reinhold & Sara Dolnicar) -- Ch 6 Airbnb and its Competitors (Homa Hajibaba & Sara Dolnicar) -- Ch 7 Entrepreneurship Opportunities (Marianna Sigala & Sara Dolnicar) -- Ch 8 Will Networks Become One-stop Travel Shops? (Sarah Gardiner & Sara Dolnicar) -- Ch 9 Flling Infrastructure Gaps (Ljubica Knezevic Cvelbar & Sara Dolnicar) -- Ch 10 Facilitating events (Sheranne Fairley & Sara Dolnicar) -- Ch 11 Regulatory Reactions Around the World (Homa Hajibaba & Sara Dolnicar) -- Ch 12 Drivers of Price in City Destinations: Vienna (Bernhard Andreas Hrobath, Friedrich Leisch & Sara Dolnicar) -- Ch 13 Networks in China (Yixiao Xiang & Sara Dolnicar) -- Ch 14 The Impact on Employment (Gabor Forgacs & Sara Dolnicar) -- Ch 15 Types of Network Nembers (Anne Hardy & Sara Dolnicar) -- Ch 16 Networks and Hosts - a Love-Hate Relationship (Anne Hardy & Sara Dolnicar) -- Ch 17 Socialising New Guests (Sara Dolnicar) -- Ch 18 The Multi-Family Travel Market (Homa Hajibaba & Sara Dolnicar) -- Ch 19 Do Hosts Discriminate? (Homa Hajibaba & Sara Dolnicar) -- Ch 20 Communication-Regulated Social Systems (Denise Lawungkurr Goodfellow, Anne Hardy and Sara Dolnicar) -- Ch 21 Helping when Disaster Hits (Homa Hajibaba & Sara Dolnicar) -- Ch 22 Guests with Disabilities (Melanie Randle & Sara Dolnicar) -- Ch 23 Political Activism (Homa Hajibaba & Sara Dolnicar) -- Ch 24 Environmental Sustainability (Emil Juvan, Homa Hajibaba and Sara Dolnicar). |
| Record Nr. | UNINA-9910476786303321 |
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Dolnicar Sara
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| Oxford : , : Goodfellow Publishers, Limited, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Peer-to-Peer Accommodation Networks : Pushing the boundaries / / Sara Dolnicar
| Peer-to-Peer Accommodation Networks : Pushing the boundaries / / Sara Dolnicar |
| Autore | Dolnicar Sara |
| Pubbl/distr/stampa | Oxford : , : Goodfellow Publishers, , 2017 |
| Descrizione fisica | 1 online resource (x, 284 pages) : illustrations |
| Disciplina | 910.68 |
| Soggetto topico | Tourism - Management |
| ISBN | 1-911396-51-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Peer to Peer Accommodation Networks
Peer-to-Peer Accommodation Networks |
| Record Nr. | UNINA-9910765736503321 |
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Dolnicar Sara
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| Oxford : , : Goodfellow Publishers, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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