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Fashion marketing [[electronic resource] ] : building the research agenda / / Anne Marie Doherty
| Fashion marketing [[electronic resource] ] : building the research agenda / / Anne Marie Doherty |
| Autore | Doherty Anne Marie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (197 p.) |
| Disciplina | 687.068/8 |
| Collana | European Journal of Marketing. No. 7 |
| Soggetto topico |
Fashion merchandising
Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51498-1
9786610514984 1-84544-354-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors |
| Record Nr. | UNINA-9910450427203321 |
Doherty Anne Marie
|
||
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion marketing [[electronic resource] ] : building the research agenda / / Anne Marie Doherty
| Fashion marketing [[electronic resource] ] : building the research agenda / / Anne Marie Doherty |
| Autore | Doherty Anne Marie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (197 p.) |
| Disciplina | 687.068/8 |
| Collana | European Journal of Marketing. No. 7 |
| Soggetto topico |
Fashion merchandising
Retail trade |
| ISBN |
1-280-51498-1
9786610514984 1-84544-354-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors |
| Record Nr. | UNINA-9910783385603321 |
|
Doherty Anne Marie
|
||
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||