Fashion marketing [[electronic resource] ] : building the research agenda / / Anne Marie Doherty |
Autore | Doherty Anne Marie |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
Descrizione fisica | 1 online resource (197 p.) |
Disciplina | 687.068/8 |
Collana | European Journal of Marketing. No. 7 |
Soggetto topico |
Fashion merchandising
Retail trade |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-51498-1
9786610514984 1-84544-354-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors |
Record Nr. | UNINA-9910450427203321 |
Doherty Anne Marie
![]() |
||
Bradford, England, : Emerald Group Publishing, c2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Fashion marketing [[electronic resource] ] : building the research agenda / / Anne Marie Doherty |
Autore | Doherty Anne Marie |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
Descrizione fisica | 1 online resource (197 p.) |
Disciplina | 687.068/8 |
Collana | European Journal of Marketing. No. 7 |
Soggetto topico |
Fashion merchandising
Retail trade |
ISBN |
1-280-51498-1
9786610514984 1-84544-354-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors |
Record Nr. | UNINA-9910783385603321 |
Doherty Anne Marie
![]() |
||
Bradford, England, : Emerald Group Publishing, c2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Fashion marketing [[electronic resource] ] : building the research agenda / / Anne Marie Doherty |
Autore | Doherty Anne Marie |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
Descrizione fisica | 1 online resource (197 p.) |
Disciplina | 687.068/8 |
Collana | European Journal of Marketing. No. 7 |
Soggetto topico |
Fashion merchandising
Retail trade |
ISBN |
1-280-51498-1
9786610514984 1-84544-354-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Abstracts and keywords; French abstracts; German abstracts; Spanish abstracts; Guest editorial; Channel power, conflict and conflict resolution in international fashion retailing; The marketing directions of two fashion retailers; The changing nature of Japanese fashion; Category management: a new approach for fashion marketing?; Individual differences, motivations, and willingness to use a mass customization option for fashion products; Negative symbolic consumption and consumers' drive for self-esteem
Fashion clothing consumption: antecedents and consequences of fashion clothing involvementPredicting online purchase intentions for clothing products; The impact of color in the e-commerce marketing of fashions: an exploratory study; About the authors |
Record Nr. | UNINA-9910816779903321 |
Doherty Anne Marie
![]() |
||
Bradford, England, : Emerald Group Publishing, c2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|