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ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos
| ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
| Autore | Powell Guy R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia), c2011 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GrovesSteven
DimosJerry |
| Soggetto topico |
Internet marketing
Social media - Marketing Social media - Economic aspects Online social networks - Economic aspects Social marketing |
| ISBN |
1-119-19940-9
1-283-17511-8 9786613175113 0-470-82744-0 0-470-82743-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
| Record Nr. | UNINA-9910139634103321 |
Powell Guy R
|
||
| Singapore, : John Wiley & Sons (Asia), c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos
| ROI of $ocial media [[electronic resource] ] : how to improve the return on your social marketing investment / / Guy Powell, Steven Groves, Jerry Dimos |
| Autore | Powell Guy R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Singapore, : John Wiley & Sons (Asia), c2011 |
| Descrizione fisica | 1 online resource (319 p.) |
| Disciplina | 658.802 |
| Altri autori (Persone) |
GrovesSteven
DimosJerry |
| Soggetto topico |
Internet marketing
Social media - Marketing Social media - Economic aspects Online social networks - Economic aspects Social marketing |
| ISBN |
1-119-19940-9
1-283-17511-8 9786613175113 0-470-82744-0 0-470-82743-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here? |
| Record Nr. | UNINA-9910821938303321 |
|
Powell Guy R
|
||
| Singapore, : John Wiley & Sons (Asia), c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||