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Augmented Reality and Virtual Reality : New Trends in Immersive Technology / / edited by M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro
| Augmented Reality and Virtual Reality : New Trends in Immersive Technology / / edited by M. Claudia tom Dieck, Timothy H. Jung, Sandra M. C. Loureiro |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (312 pages) |
| Disciplina | 006.8 |
| Collana | Progress in IS |
| Soggetto topico |
Business information services
Social sciences - Data processing Multimedia systems Digital humanities IT in Business Business Information Systems Computer Application in Social and Behavioral Sciences Multimedia Information Systems Digital Humanities |
| ISBN | 3-030-68086-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How To Design Effective AR Retail Apps -- The Role of Mental Imagery as Driver to Purchase Intentions in a Virtual Supermarket -- User responses towards Augmented Reality face filters: Implications for social media and brands -- Can You Make the Cut? Exploring the Effect of Frequency of Cuts in Virtual Reality Storytelling -- Incorporation of augmented-reality technology into smartphone app for large-scale performance art -- Testing Mixed Reality Experiences and Visitor’s Behaviours in a Heritage Museum -- Interactive Mixed Reality Technology for Boosting the Level of Museum Engagement -- Too real for comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns -- The Proteus Effect: How Avatars Influence Their Users’ Self-Perception and Behaviour -- Modifying the Technology Acceptance Model To Investigate Behavioural Intention To Use Augmented -- Using Virtual Reality as a form of Simulation in the context of Legal Education. |
| Record Nr. | UNINA-9910483004003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Extended reality and metaverse : immersive technology in times of crisis / / edited by Timothy Jung, M. Claudia tom Dieck, and Sandra Maria Correia Loureiro
| Extended reality and metaverse : immersive technology in times of crisis / / edited by Timothy Jung, M. Claudia tom Dieck, and Sandra Maria Correia Loureiro |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (347 pages) |
| Disciplina | 004.6 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Augmented reality
Metaverse |
| ISBN | 3-031-25390-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | “ Opening and Closing Virtual Reality” The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: the Moderating Role of Personality Traits -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning. |
| Record Nr. | UNINA-9910659493803321 |
| Cham, Switzerland : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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