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Marketing for the mental health professional [[electronic resource] ] : an innovative guide for practitioners / / David P. Diana
| Marketing for the mental health professional [[electronic resource] ] : an innovative guide for practitioners / / David P. Diana |
| Autore | Diana David P |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina |
362.20688
616.890068/8 |
| Soggetto topico |
Mental health services - Marketing
Managed mental health care |
| ISBN |
1-282-68751-4
9786612687518 1-118-26969-1 0-470-60911-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing for the Mental Health Professional: An Innovative Guide for Practitioners; Contents; Preface; Acknowledgments; Part One: New Beginnings; Chapter One: Introduction; Chapter Two: Marketing and the Mental Health Profession: A Powerful Combination; Chapter Three: How to Sell Mental Health Services Five Elements of Success; Part Two: The Psychology of Success; Chapter Four: Finding Your Power: The Social Dynamics of Power, Influence, and Persuasion; Chapter Five: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority
Chapter Six: Understanding Buying Motives in Behavioral Health CareChapter Seven: Sales and Marketing for Mental Health Organizations; Part Three: The Future of Success; Chapter Eight: Social Networking in the Mental Health Profession; Chapter Nine: Selling Yourself in Today's Job Market; Chapter Ten: Build a Better Web site: Web Site Essentials for Mental Health Professionals; Chapter Eleven: Service Trends within Our Changing Industry; Chapter Twelve: Conclusion; Appendix: Business Development Worksheets and Exercises; MARKETING ACTIVITIES LIST; IDEAS AT THE EDGES; MARKETING PLAN COMPONENTS CHANGE THE WAY YOU WORKBibliography; Index |
| Record Nr. | UNINA-9910140593303321 |
Diana David P
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing for the mental health professional : an innovative guide for practitioners / / David P. Diana
| Marketing for the mental health professional : an innovative guide for practitioners / / David P. Diana |
| Autore | Diana David P |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 616.890068/8 |
| Soggetto topico |
Mental health services - Marketing
Managed mental health care |
| ISBN |
1-282-68751-4
9786612687518 1-118-26969-1 0-470-60911-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Marketing for the Mental Health Professional: An Innovative Guide for Practitioners; Contents; Preface; Acknowledgments; Part One: New Beginnings; Chapter One: Introduction; Chapter Two: Marketing and the Mental Health Profession: A Powerful Combination; Chapter Three: How to Sell Mental Health Services Five Elements of Success; Part Two: The Psychology of Success; Chapter Four: Finding Your Power: The Social Dynamics of Power, Influence, and Persuasion; Chapter Five: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority
Chapter Six: Understanding Buying Motives in Behavioral Health CareChapter Seven: Sales and Marketing for Mental Health Organizations; Part Three: The Future of Success; Chapter Eight: Social Networking in the Mental Health Profession; Chapter Nine: Selling Yourself in Today's Job Market; Chapter Ten: Build a Better Web site: Web Site Essentials for Mental Health Professionals; Chapter Eleven: Service Trends within Our Changing Industry; Chapter Twelve: Conclusion; Appendix: Business Development Worksheets and Exercises; MARKETING ACTIVITIES LIST; IDEAS AT THE EDGES; MARKETING PLAN COMPONENTS CHANGE THE WAY YOU WORKBibliography; Index |
| Record Nr. | UNINA-9910820943203321 |
|
Diana David P
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||