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Biblioteca

MARC Lista (tabellare)
Consuming people : from political economy to theaters of consumption / / A. Fuat Firat and Nikhilesh Dholakia
Consuming people : from political economy to theaters of consumption / / A. Fuat Firat and Nikhilesh Dholakia
Autore Firat A. Fuat
Pubbl/distr/stampa London ; ; New York : , : Routledge : , : Taylor & Francis Group, , 2003, c1998
Descrizione fisica xii, 194 p
Disciplina 339.4/7
Altri autori (Persone) DholakiaNikhilesh <1947->
Collana Consumer research and policy series
Soggetto topico Consumption (Economics) - History
Demand (Economic theory)
ISBN 1-134-70633-2
1-134-70634-0
1-280-07506-6
9786610075065
0-203-44981-9
0-415-31620-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The consuming society -- 2. Consumption patterns -- 3. The making of the consumer -- 4. Consumption in modern society -- 5. The social construction of consumption patterns in modern society -- 6. (Post)modernity and consumption -- 7. Postmodern consumption -- 8. Global consumption -- 9. Consuming people -- 10. The new theater of consumption.
Record Nr. UNISA-996201853903316
Firat A. Fuat  
London ; ; New York : , : Routledge : , : Taylor & Francis Group, , 2003, c1998
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Consuming people : from political economy to theaters of consumption / / A. Fuat Firat and Nikhilesh Dholakia
Consuming people : from political economy to theaters of consumption / / A. Fuat Firat and Nikhilesh Dholakia
Autore Firat A. Fuat
Pubbl/distr/stampa London ; ; New York, : Routledge, 1998
Descrizione fisica xii, 194 p
Disciplina 339.4/7
Altri autori (Persone) DholakiaNikhilesh <1947->
Collana Consumer research and policy series
Soggetto topico Consumption (Economics) - History
Demand (Economic theory)
ISBN 1-134-70633-2
1-134-70634-0
1-280-07506-6
9786610075065
0-203-44981-9
0-415-31620-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The consuming society -- 2. Consumption patterns -- 3. The making of the consumer -- 4. Consumption in modern society -- 5. The social construction of consumption patterns in modern society -- 6. (Post)modernity and consumption -- 7. Postmodern consumption -- 8. Global consumption -- 9. Consuming people -- 10. The new theater of consumption.
Record Nr. UNINA-9910170991003321
Firat A. Fuat  
London ; ; New York, : Routledge, 1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
M-powering marketing in a mobile world / / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia
M-powering marketing in a mobile world / / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia
Autore Banerjee Syagnik
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (147 pages)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Big data
Internet marketing
Mobile commerce
Soggetto genere / forma Electronic books.
ISBN 1-63157-004-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The global mobile multiplier effect -- 2. Mobile strategy -- 3. Mobile in retailing -- 4. Transforming marketing with mobile data -- 5. Mobile and policy issues -- Epilogue: Back to the future -- Bibliography -- Index.
Record Nr. UNINA-9910467356603321
Banerjee Syagnik  
New York, New York : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
M-powering marketing in a mobile world / / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia
M-powering marketing in a mobile world / / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia
Autore Banerjee Syagnik
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (147 pages)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Big data
Internet marketing
Mobile commerce
ISBN 1-63157-004-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The global mobile multiplier effect -- 2. Mobile strategy -- 3. Mobile in retailing -- 4. Transforming marketing with mobile data -- 5. Mobile and policy issues -- Epilogue: Back to the future -- Bibliography -- Index.
Record Nr. UNINA-9910795486803321
Banerjee Syagnik  
New York, New York : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
M-powering marketing in a mobile world / / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia
M-powering marketing in a mobile world / / Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia
Autore Banerjee Syagnik
Pubbl/distr/stampa New York, New York : , : Business Expert Press, , 2018
Descrizione fisica 1 online resource (147 pages)
Disciplina 658.872
Collana Digital and social media marketing and advertising collection
Soggetto topico Big data
Internet marketing
Mobile commerce
ISBN 1-63157-004-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. The global mobile multiplier effect -- 2. Mobile strategy -- 3. Mobile in retailing -- 4. Transforming marketing with mobile data -- 5. Mobile and policy issues -- Epilogue: Back to the future -- Bibliography -- Index.
Record Nr. UNINA-9910824668703321
Banerjee Syagnik  
New York, New York : , : Business Expert Press, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui