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Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
| Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| Edizione | [First edition 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (337 pages) |
| Disciplina | 658.872 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Information technology
Business—Data processing Internet marketing Globalization Markets IT in Business Online Marketing/Social Media Emerging Markets/Globalization Màrqueting per Internet |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-24374-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. |
| Record Nr. | UNINA-9910367257003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ICTs in developing countries [[electronic resource] ] : research, practices and policy implications / / edited by Bidit Dey, Karim Sorour, Raffaele Filieri
| ICTs in developing countries [[electronic resource] ] : research, practices and policy implications / / edited by Bidit Dey, Karim Sorour, Raffaele Filieri |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (212 p.) |
| Disciplina | 303.48/33091724 |
| Soggetto topico |
International business enterprises
Development economics Management information systems Electrical engineering International economics Leadership International Business Development Economics Business Information Systems Communications Engineering, Networks International Economics Business Strategy/Leadership |
| ISBN | 1-137-46950-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; ICTs in Developing Countries; Contents; List of Tables and Figures; Tables; Figures; Preface; Section I Conceptualising digital divide and ICT for development; Section II Dynamics and kinetics of the adoption, use and appropriation of ICTs in developing societies; Section III Policy and practitioner implications; Acknowledgements; Notes on Contributors; Section I: Conceptualising Digital Divide and ICT for Development; 1: A Critical Review of the ICT for Development Research; Introduction; Digital divide: a contentious issue; Narrowing the digital divide: a myth or reality
Optimistic about bridging the digital divideDoubtful and/or cautiously optimistic; Critical review of some of the ICT-led projects; Theorising ICTs for development; Gap in the current literature and future of ICT4D; Conclusion; Notes; References; 2: Structurational Explication of Technology Adoption in ICT4D : A Throwback to Giddens; Introduction; A return to Giddens' social theory of structuration; Putting the agent back in focus; Duality of structure, agency and knowledgeability, and unintended consequences in structuration; Rules-resources framework Power as transformative capacity in structurationICT4D through a Giddensian lens; Modernity and change; The centrality of the 'social'; Concluding remarks; Note; References; Section II: Dynamics and Kinetics of the Adoption, Use and Appropriation of ICTs in Developing Societies; 3: Impacts of Information and Communication Technology Implementation on Regulated Financial Services: The Case of Swaziland; Introduction; Background; Overview of Swaziland and the socio-economic climate; The Swaziland financial system; Methodology; Data collection procedure; Data analysis; Case study The direct payroll deduction processExcessive payroll deductions; Implementation of the Central Deduction Administration System (CDAS); Post-implementation impacts and issues; Findings from the case study analysis; Comparison of CDAS versus non-CDAS deductions; Salary advances; Post-implementation compliance issues; Cooperatives - the nature of ownership and stakeholders; Non-complying cooperatives and their impact on the financial market; Lack of government control; Implications; Organizational-level impacts of ICT; Implications for other African nations; Conclusion; Note; Reference 4: How Young Chinese Consumers Choose among Different Smartphone Brands: The Importance of Socio-cultural and Marketing FactorsIntroduction; Emerging markets and smartphone brands; Methodology; Results; Brand choice influencers; Social influence; Brand popularity; Brand image and loyalty; Design of the smartphone; Mianzi; Smartphone features; Discussion; References; 5: Global Tools Enhance Local Exchange through Community Currency in an Alternate Economy; Introduction; Reciprocal gift e-conomy; The Great Transformation; Relationship economics in a network society; The high-tech gift economy Money 2:0 |
| Record Nr. | UNINA-9910254928603321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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