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Digital and Social Media Marketing : Emerging Applications and Theoretical Development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
| Digital and Social Media Marketing : Emerging Applications and Theoretical Development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (337 pages) |
| Disciplina | 658.872 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Business information services
Telemarketing Internet marketing International economic integration Globalization IT in Business Digital Marketing Emerging Markets and Globalization |
| ISBN | 3-030-24374-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. |
| Record Nr. | UNINA-9910367257003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ICTs in Developing Countries : Research, Practices and Policy Implications / / edited by Bidit Dey, Karim Sorour, Raffaele Filieri
| ICTs in Developing Countries : Research, Practices and Policy Implications / / edited by Bidit Dey, Karim Sorour, Raffaele Filieri |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (212 p.) |
| Disciplina | 303.48/33091724 |
| Soggetto topico |
International business enterprises
Development economics Business information services Telecommunication International economic relations Strategic planning Leadership International Business Development Economics Business Information Systems Communications Engineering, Networks International Economics Business Strategy and Leadership |
| ISBN |
9781137469502
1137469501 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; ICTs in Developing Countries; Contents; List of Tables and Figures; Tables; Figures; Preface; Section I Conceptualising digital divide and ICT for development; Section II Dynamics and kinetics of the adoption, use and appropriation of ICTs in developing societies; Section III Policy and practitioner implications; Acknowledgements; Notes on Contributors; Section I: Conceptualising Digital Divide and ICT for Development; 1: A Critical Review of the ICT for Development Research; Introduction; Digital divide: a contentious issue; Narrowing the digital divide: a myth or reality
Optimistic about bridging the digital divideDoubtful and/or cautiously optimistic; Critical review of some of the ICT-led projects; Theorising ICTs for development; Gap in the current literature and future of ICT4D; Conclusion; Notes; References; 2: Structurational Explication of Technology Adoption in ICT4D : A Throwback to Giddens; Introduction; A return to Giddens' social theory of structuration; Putting the agent back in focus; Duality of structure, agency and knowledgeability, and unintended consequences in structuration; Rules-resources framework Power as transformative capacity in structurationICT4D through a Giddensian lens; Modernity and change; The centrality of the 'social'; Concluding remarks; Note; References; Section II: Dynamics and Kinetics of the Adoption, Use and Appropriation of ICTs in Developing Societies; 3: Impacts of Information and Communication Technology Implementation on Regulated Financial Services: The Case of Swaziland; Introduction; Background; Overview of Swaziland and the socio-economic climate; The Swaziland financial system; Methodology; Data collection procedure; Data analysis; Case study The direct payroll deduction processExcessive payroll deductions; Implementation of the Central Deduction Administration System (CDAS); Post-implementation impacts and issues; Findings from the case study analysis; Comparison of CDAS versus non-CDAS deductions; Salary advances; Post-implementation compliance issues; Cooperatives - the nature of ownership and stakeholders; Non-complying cooperatives and their impact on the financial market; Lack of government control; Implications; Organizational-level impacts of ICT; Implications for other African nations; Conclusion; Note; Reference 4: How Young Chinese Consumers Choose among Different Smartphone Brands: The Importance of Socio-cultural and Marketing FactorsIntroduction; Emerging markets and smartphone brands; Methodology; Results; Brand choice influencers; Social influence; Brand popularity; Brand image and loyalty; Design of the smartphone; Mianzi; Smartphone features; Discussion; References; 5: Global Tools Enhance Local Exchange through Community Currency in an Alternate Economy; Introduction; Reciprocal gift e-conomy; The Great Transformation; Relationship economics in a network society; The high-tech gift economy Money 2:0 |
| Record Nr. | UNINA-9910254928603321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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