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Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910461582803321 |
Devereux Mary M
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Classificazione |
05.31
71.50 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910789733503321 |
|
Devereux Mary M
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith
| Public relations in Asia Pacific [[electronic resource] ] : communicating effectively across cultures / / Mary M. Devereux, Anne Peirson-Smith |
| Autore | Devereux Mary M |
| Pubbl/distr/stampa | Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina | 659.2095 |
| Altri autori (Persone) | Peirson-SmithAnne |
| Soggetto topico |
Public relations - Pacific Area
Public relations - Asia |
| ISBN |
1-283-40156-8
9786613401564 1-118-17934-X |
| Classificazione |
05.31
71.50 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Public Relations in Asia Pacific: Communicating Effectively Across Cultures; Contents; PREFACE; CHAPTER 1: Public Relations in Asia Pacific; You Can't Just ''Spin'' an Issue or Do a ''PR Exercise''; Labeling a Profession; Exploding the Myths of Public Relations; PR as a One-Stop Communication Shop; Acknowledgment of Achievement; Longevity and Sustainability of PR; Model PR; Locating Public Relations in the Asia Pacific Context; Asia Pacific Model; CHAPTER 2: Public Relations Strategy; A Management Function; A Worked Example; CHAPTER 3: Connecting with the Media; The Media and Democracy
So What is Media Relations?A Recipe for News; Media Releases; Photographs; Media Conferences and Briefings; Media Interviews; Media Kits; Feature Articles; Op-Eds; Letters to the Editor and Responses to Online Content; VNRs, ANRs, and B-Roll; Giving Good E-mail; The Best Time to Contact a Reporter; CHAPTER 4: Public Relations and Branding:PR as a Complete Brand-Building Toolbox; Public Relations and Marketing Battle It Out; All About the Brand; A Holistic Public Relations Approach; Branding the Bottom Line; CHAPTER 5: Building and Defending Corporate Reputation Developing a Corporate Reputation Program CEOs in the Spotlight; CHAPTER 6: Marketing to Asia Pacific Consumers and Businesses; Estranged Bedfellows; Mind Your Ps; Diffusion of Information; Brand Relationships; Value of the Brand in Asia; Business-to-Business Marketing; CHAPTER 7: The Role of Public Affairs in Asia Pacific; Public Affairs Explained; Direct and Indirect Lobbying; Elements of a Public Affairs Campaign; Role of Government Relations; Why We Need Public Affairs; CHAPTER 8: Managing Issues and Communicating in a Crisis; What Is Issues Management?; Facing a Crisis-The 30:70 Equation Crisis Landmarks The 5Cs; How Asia Used to Think; Sacrificing the Short Term for the Long-Term Benefit; The Three Phases of a Crisis; CHAPTER 9: Talking to Ourselves; Internal and Change Communications; What Difference Will Communication Make?; The Critical Management of Organizational Change; CHAPTER 10: Corporations Taking Responsibility; What is Corporate (Social) Responsibility?; What is at Stake?; The Trust Bank; Three Areas of CSR; Partnership with Public Relations; ''Triple Bottom Line'' Reporting; The Four Principles of PR and CSR CHAPTER 11: The Big Three-Investor Relations, Healthcare Communications, and Technology Communications Investor Relations: Show Me the Money; Treating the Communications Patient; Turning Technospeak into Everyday Talk; CHAPTER 12: The Digital Generation; Everyone's a Hack; Social Media; Meet Joe Blog; Digital Media Tools; Social Media Minefields; Social Networks; Virtual Lifestyles; Resistance is Useless; CHAPTER 13: You'll Never Walk Alone; Toward Integration; PR Comes into Its Own; Revisiting PR as a One-Stop Shop; CHAPTER 14 Measuring Achievement; The ''IOIO'' Model of Measurement Advertising Value Equivalency (AVE) |
| Record Nr. | UNINA-9910810006903321 |
|
Devereux Mary M
|
||
| Singapore ; ; Hoboken, N.J., : John Wiley & Sons (Asia), 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||