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Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-77649-8
9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910462391703321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
| Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu |
| Pubbl/distr/stampa | Abingdon [England] ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 796.068/8 |
| Altri autori (Persone) |
DesbordesMichel
RichelieuAndre |
| Collana | Routledge research in sport business and management |
| Soggetto topico |
Sports and globalization
Sports - Economic aspects Sports - Marketing |
| ISBN |
1-136-45620-1
1-280-77649-8 9786613686886 0-203-12646-7 1-136-45621-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index |
| Record Nr. | UNINA-9910790379603321 |
| Abingdon [England] ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
L’Idée sportive, l’idée olympique : quelles réalités au XXIe siècle ? / Olivier Chovaux, Laurence Munoz, Arnaud Waquet, Fabien Wille
| L’Idée sportive, l’idée olympique : quelles réalités au XXIe siècle ? / Olivier Chovaux, Laurence Munoz, Arnaud Waquet, Fabien Wille |
| Autore | Carpentier Florence |
| Pubbl/distr/stampa | Arras, : Artois Presses Université, 2020 |
| Descrizione fisica | 1 online resource (240 p.) |
| Altri autori (Persone) |
ChanavatNicolas
ChovauxOlivier DesbordesMichel Le ClincheServane MaësMarc Mc NameeMike MunozLaurence O’DonnellHugh PapaFrançoise PuijkRoël RensonRoland TerretThierry ThysHanne TolleneerJan TribalatThierry VigarelloGeorges VintzelJean WilleFabien ZintzThierry WaquetArnaud |
| Soggetto topico |
Hospitality Leisure Sport & Tourism
sport presse média jeux olympiques idée olympique media Olympic games olympic idea |
| ISBN | 2-84832-400-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Altri titoli varianti |
Idée sportive, l'idée olympique
L’Idée sportive, l’idée olympique Idée sportive, l’idée olympique |
| Record Nr. | UNINA-9910496010803321 |
Carpentier Florence
|
||
| Arras, : Artois Presses Université, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry
| Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry |
| Autore | Alexandre-Bourhis Nathalie |
| Pubbl/distr/stampa | Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 796.060944 |
| Altri autori (Persone) |
BessyOlivier
BodetGuillaume CharlotVincent ClaudeSobry DeliègeRobert DesbordesMichel GillesLecocq GuibertChristophe Haschar-NoéNadine HillairetDieter LacassagneMarie-Françoise MerleStéphane MeurgeyBernard Minondo-KaghadBrigitte NariaOlivier PatrickBouchet RichardGuillaume Rouvrais-CharronChantal SchoenyAlain TribouGary BouchetPatrick SobryClaude |
| Collana | Sport et Sciences Sociales |
| Soggetto topico |
Sports administration - France
Sports - France - Marketing |
| Soggetto non controllato |
management
sport marketing localité globalité |
| ISBN | 2-7574-3476-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Altri titoli varianti |
Management et marketing du sport
Management et marketing du sport |
| Record Nr. | UNINA-9910551850203321 |
|
Alexandre-Bourhis Nathalie
|
||
| Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
| Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (137 pages) : illustrations, tables |
| Disciplina | 796.069 |
| Collana | International Journal of Sports Marketing and Sponsorship |
| Soggetto topico | Sports administration - China |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511753103321 |
| [Bradford, England] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
| Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (137 pages) : illustrations, tables |
| Disciplina | 796.069 |
| Collana | International Journal of Sports Marketing and Sponsorship |
| Soggetto topico | Sports administration - China |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792885103321 |
| [Bradford, England] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
| Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes |
| Pubbl/distr/stampa | [Bradford, England] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (137 pages) : illustrations, tables |
| Disciplina | 796.069 |
| Collana | International Journal of Sports Marketing and Sponsorship |
| Soggetto topico | Sports administration - China |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910810399103321 |
| [Bradford, England] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||