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Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
Pubbl/distr/stampa Abingdon [England] ; ; New York : , : Routledge, , 2012
Descrizione fisica 1 online resource (209 p.)
Disciplina 796.068/8
Altri autori (Persone) DesbordesMichel
RichelieuAndre
Collana Routledge research in sport business and management
Soggetto topico Sports and globalization
Sports - Economic aspects
Sports - Marketing
Soggetto genere / forma Electronic books.
ISBN 1-280-77649-8
9786613686886
0-203-12646-7
1-136-45621-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index
Record Nr. UNINA-9910462391703321
Abingdon [England] ; ; New York : , : Routledge, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
Pubbl/distr/stampa Abingdon [England] ; ; New York : , : Routledge, , 2012
Descrizione fisica 1 online resource (209 p.)
Disciplina 796.068/8
Altri autori (Persone) DesbordesMichel
RichelieuAndre
Collana Routledge research in sport business and management
Soggetto topico Sports and globalization
Sports - Economic aspects
Sports - Marketing
ISBN 1-136-45620-1
1-280-77649-8
9786613686886
0-203-12646-7
1-136-45621-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index
Record Nr. UNINA-9910790379603321
Abingdon [England] ; ; New York : , : Routledge, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
Global sport marketing : contemporary issues and practice / / edited by Michel Desbordes and Andre Richelieu
Edizione [1st ed.]
Pubbl/distr/stampa Abingdon [England] ; ; New York : , : Routledge, , 2012
Descrizione fisica 1 online resource (209 p.)
Disciplina 796.068/8
Altri autori (Persone) DesbordesMichel
RichelieuAndre
Collana Routledge research in sport business and management
Soggetto topico Sports and globalization
Sports - Economic aspects
Sports - Marketing
ISBN 1-136-45620-1
1-280-77649-8
9786613686886
0-203-12646-7
1-136-45621-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Global Sport Marketing; Copyright; Contents; List of Figures; List of Tables; List of Boxes; List of Contributors; Introduction; Part I: Management of the brand and its internationalization; 1. Building sports brands; 2. The internationalization of sports teams as brands; 3. Sponsorship and branding; 4. The impact of the 2008 Summer Olympics on Beijing's and China's image; Part II: Events and their experiential dimension; 5. Sport events, economic impact and regulation; 6. Manufacturers of equipment for football clubs: Strategy and internationalization
7. Be ready to be excited: The World Wrestling Entertainment's marketing strategy and economic model8. The establishment and management of sports arenas: A neo-marketing approach\; 9. General conclusions: Some things to remember; Index
Record Nr. UNINA-9910820642803321
Abingdon [England] ; ; New York : , : Routledge, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
L’Idée sportive, l’idée olympique : quelles réalités au XXIe siècle ? / Olivier Chovaux, Laurence Munoz, Arnaud Waquet, Fabien Wille
L’Idée sportive, l’idée olympique : quelles réalités au XXIe siècle ? / Olivier Chovaux, Laurence Munoz, Arnaud Waquet, Fabien Wille
Autore Carpentier Florence
Pubbl/distr/stampa Arras, : Artois Presses Université, 2020
Descrizione fisica 1 online resource (240 p.)
Altri autori (Persone) ChanavatNicolas
ChovauxOlivier
DesbordesMichel
Le ClincheServane
MaësMarc
Mc NameeMike
MunozLaurence
O’DonnellHugh
PapaFrançoise
PuijkRoël
RensonRoland
TerretThierry
ThysHanne
TolleneerJan
TribalatThierry
VigarelloGeorges
VintzelJean
WilleFabien
ZintzThierry
WaquetArnaud
Soggetto topico Hospitality Leisure Sport & Tourism
sport
presse
média
jeux olympiques
idée olympique
media
Olympic games
olympic idea
ISBN 2-84832-400-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Altri titoli varianti Idée sportive, l'idée olympique
L’Idée sportive, l’idée olympique 
Idée sportive, l’idée olympique
Record Nr. UNINA-9910496010803321
Carpentier Florence  
Arras, : Artois Presses Université, 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry
Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry
Autore Alexandre-Bourhis Nathalie
Pubbl/distr/stampa Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021
Descrizione fisica 1 online resource (344 p.)
Disciplina 796.060944
Altri autori (Persone) BessyOlivier
BodetGuillaume
CharlotVincent
ClaudeSobry
DeliègeRobert
DesbordesMichel
GillesLecocq
GuibertChristophe
Haschar-NoéNadine
HillairetDieter
LacassagneMarie-Françoise
MerleStéphane
MeurgeyBernard
Minondo-KaghadBrigitte
NariaOlivier
PatrickBouchet
RichardGuillaume
Rouvrais-CharronChantal
SchoenyAlain
TribouGary
BouchetPatrick
SobryClaude
Collana Sport et Sciences Sociales
Soggetto topico Sports administration - France
Sports - France - Marketing
Soggetto non controllato management
sport
marketing
localité
globalité
ISBN 2-7574-3476-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Altri titoli varianti Management et marketing du sport
Management et marketing du sport 
Record Nr. UNINA-9910551850203321
Alexandre-Bourhis Nathalie  
Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
Pubbl/distr/stampa [Bradford, England] : , : Emerald Publishing Limited, , 2017
Descrizione fisica 1 online resource (137 pages) : illustrations, tables
Disciplina 796.069
Collana International Journal of Sports Marketing and Sponsorship
Soggetto topico Sports administration - China
Soggetto genere / forma Electronic books.
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910511753103321
[Bradford, England] : , : Emerald Publishing Limited, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
Pubbl/distr/stampa [Bradford, England] : , : Emerald Publishing Limited, , 2017
Descrizione fisica 1 online resource (137 pages) : illustrations, tables
Disciplina 796.069
Collana International Journal of Sports Marketing and Sponsorship
Soggetto topico Sports administration - China
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910792885103321
[Bradford, England] : , : Emerald Publishing Limited, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
Sport business in China / / guest editors, James J. Zhang, Dongfeng Liu and Michel Desbordes
Pubbl/distr/stampa [Bradford, England] : , : Emerald Publishing Limited, , 2017
Descrizione fisica 1 online resource (137 pages) : illustrations, tables
Disciplina 796.069
Collana International Journal of Sports Marketing and Sponsorship
Soggetto topico Sports administration - China
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910810399103321
[Bradford, England] : , : Emerald Publishing Limited, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui