Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Designing Luxury Brands : The Art and Science of Creating Game-Changers / / by Diana Derval
| Designing Luxury Brands : The Art and Science of Creating Game-Changers / / by Diana Derval |
| Autore | Derval Diana |
| Edizione | [2nd ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (255 pages) |
| Disciplina | 658.827 |
| Collana | Management for Professionals |
| Soggetto topico |
Branding (Marketing)
Psychology Marketing Consumer behavior Psychobiology Human behavior Branding Behavioral Sciences and Psychology Consumer Behavior Behavioral Neuroscience |
| ISBN |
9783031540936
9783031540929 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion -- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD -- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors -- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success -- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense -- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements -- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time -- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight -- 12. Finding the Right Influencers, KOLs, and the Sense of Smell. |
| Record Nr. | UNINA-9910869184303321 |
Derval Diana
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing Luxury Brands : The Science of Pleasing Customers’ Senses / / by Diana Derval
| Designing Luxury Brands : The Science of Pleasing Customers’ Senses / / by Diana Derval |
| Autore | Derval Diana |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (184 pages) |
| Disciplina | 658.827 |
| Collana | Management for Professionals |
| Soggetto topico |
Branding (Marketing)
Luxury goods industry Neurosciences Anthropology Motivation research (Marketing) International business enterprises Branding Luxury Consumer Behavior International Business |
| ISBN | 3-319-71557-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands. |
| Record Nr. | UNINA-9910298216003321 |
|
Derval Diana
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future / / by Diana Derval
| Frontiers in Product Innovation Strategy : Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future / / by Diana Derval |
| Autore | Derval Diana |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (137 pages) |
| Disciplina | 658.575 |
| Collana | Business Guides on the Go |
| Soggetto topico |
Marketing
Industrial design Consumer behavior Industrial Design Consumer Behavior |
| ISBN | 9783031258237 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Delivering People and Planet-friendly Innovations -- Unveiling Hidden Opportunities -- Locating Profiable Markets -- Defining Sustainable Growith Strategies -- Optimizing the Product Portfolio -- Building a Visionary Innovation Roadmap. . |
| Record Nr. | UNINA-9910728392803321 |
|
Derval Diana
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The right sensory mix : decoding customers' behavior and preferences / / Diana Derval
| The right sensory mix : decoding customers' behavior and preferences / / Diana Derval |
| Autore | Derval Diana |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Berlin, Germany : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (341 pages) |
| Disciplina | 338.6 |
| Collana | Management for professionals |
| Soggetto topico |
Product differentiation
Senses and sensation Target marketing |
| ISBN |
9783662637951
9783662637944 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910559399703321 |
|
Derval Diana
|
||
| Berlin, Germany : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||