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Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding
| Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding |
| Autore | van den Braber Helleke |
| Pubbl/distr/stampa | Amsterdam University Press, 2021 |
| Descrizione fisica | 1 electronic resource (425 p.) |
| Soggetto topico |
Belgium
Netherlands Modern period, c 1500 onwards Literature: history & criticism Sales & marketing |
| Soggetto non controllato | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Branding Books Across the Ages |
| Record Nr. | UNINA-9910476884903321 |
van den Braber Helleke
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| Amsterdam University Press, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten
| Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Amsterdam : , : Amsterdam University Press, , [2021] |
| Descrizione fisica | 1 online resource (372 pages) |
| Soggetto topico | Economics |
| Soggetto non controllato | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies |
| ISBN | 90-485-4440-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names |
| Record Nr. | UNISA-996423846403316 |
| Amsterdam : , : Amsterdam University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten
| Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Amsterdam : , : Amsterdam University Press, , [2021] |
| Descrizione fisica | 1 online resource (372 pages) |
| Soggetto topico | Economics |
| Soggetto non controllato | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies |
| ISBN | 90-485-4440-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names |
| Record Nr. | UNINA-9910472625103321 |
| Amsterdam : , : Amsterdam University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Over literaire kritiek gesproken. Het boek Hugo / / Matthieu Sergier, Stéphanie Vanasten
| Over literaire kritiek gesproken. Het boek Hugo / / Matthieu Sergier, Stéphanie Vanasten |
| Autore | Baetens Jan |
| Pubbl/distr/stampa | Bruxelles, : Presses de l’Université Saint-Louis, 2018 |
| Descrizione fisica | 1 online resource (200 p.) |
| Altri autori (Persone) |
BassantPatrick
BernaertsLars Bongers-DekWillem BrassingaAnneke BremsHugo DeraJeroen GeritsJoris HertmansStefan HostePol LauwereynsJan NooteboomCees OstIsabelle PeetersKoen RoobjeePjeroo SergierMatthieu VanastenStéphanie VanderlindenSonja Van GerreweyChristophe Van GorpHendrik Van RooijJeroen VervaeckBart VitseSven |
| Soggetto topico |
Literature
critique littéraire néerlandophone hommage essayiste Pays-Bas literatuurcriticus essayist eerbetoon Nederlandstalig Nederland |
| Soggetto non controllato |
critique littéraire
néerlandophone essayiste Pays-Bas hommage |
| ISBN | 2-8028-0458-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | dut |
| Record Nr. | UNINA-9910324032303321 |
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Baetens Jan
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| Bruxelles, : Presses de l’Université Saint-Louis, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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