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Internet retailing and future perspectives / / Eleonora Pantano. [et al.]
| Internet retailing and future perspectives / / Eleonora Pantano. [et al.] |
| Autore | Pantano Eleonora <1982-, > |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (356 pages) : illustrations |
| Disciplina |
658.8/72
658.8002854678 |
| Altri autori (Persone) | DennisCharles (Charles E.) |
| Soggetto topico |
Internet marketing
Electronic commerce Retail trade - Computer network resources Teleshopping |
| ISBN |
1-315-67430-0
1-317-37877-6 1-317-37876-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing. |
| Record Nr. | UNINA-9910155118203321 |
Pantano Eleonora <1982-, >
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| London ; ; New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing the e-business / / Lisa Harris and Charles Dennis
| Marketing the e-business / / Lisa Harris and Charles Dennis |
| Autore | Harris Lisa <1968, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (368 p.) |
| Disciplina | 658.84 |
| Altri autori (Persone) | DennisCharles (Charles E.) |
| Collana | Routledge e-business series |
| Soggetto topico |
Internet marketing
Electronic commerce |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-22907-0
0-415-25601-1 1-134-52028-X 1-280-04645-7 0-203-16696-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Marketing the e-Business; Copyright; Contents; List of illustrations; List of contributors; Acknowledgements; List of abbreviations; Introduction; 1. History, definitions and frameworks; 2. Marketing research; 3. Change management; 4. Strategy; 5. Branding; 6. Relationship marketing; 7. Multi-channel marketing; 8. The marketing mix; 9. e-Retailing; 10. Marketing planning; 11. Legal, ethical and public policy issues; Conclusion; Glossary; References; Index |
| Record Nr. | UNINA-9910450929003321 |
|
Harris Lisa <1968, >
|
||
| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing the e-business / / Lisa Harris and Charles Dennis
| Marketing the e-business / / Lisa Harris and Charles Dennis |
| Autore | Harris Lisa <1968, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (368 p.) |
| Disciplina | 658.84 |
| Altri autori (Persone) | DennisCharles (Charles E.) |
| Collana | Routledge e-business series |
| Soggetto topico |
Internet marketing
Electronic commerce |
| ISBN |
1-134-52027-1
0-429-22907-0 0-415-25601-1 1-134-52028-X 1-280-04645-7 0-203-16696-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Marketing the e-Business; Copyright; Contents; List of illustrations; List of contributors; Acknowledgements; List of abbreviations; Introduction; 1. History, definitions and frameworks; 2. Marketing research; 3. Change management; 4. Strategy; 5. Branding; 6. Relationship marketing; 7. Multi-channel marketing; 8. The marketing mix; 9. e-Retailing; 10. Marketing planning; 11. Legal, ethical and public policy issues; Conclusion; Glossary; References; Index |
| Record Nr. | UNINA-9910783997303321 |
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Harris Lisa <1968, >
|
||
| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||