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The accidental library marketer [[electronic resource] /] / Kathy Dempsey
| The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
| Autore | Dempsey Kathy <1965-> |
| Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
| Descrizione fisica | 1 online resource (xvi, 313 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
| Classificazione |
32.28
20.08.04 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
| Record Nr. | UNINA-9910457358003321 |
Dempsey Kathy <1965->
|
||
| Medford, N.J., : Information Today, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The accidental library marketer [[electronic resource] /] / Kathy Dempsey
| The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
| Autore | Dempsey Kathy <1965-> |
| Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
| Descrizione fisica | 1 online resource (xvi, 313 p.) |
| Disciplina | 021.7 |
| Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
| ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
| Classificazione |
32.28
20.08.04 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
| Record Nr. | UNINA-9910781617503321 |
|
Dempsey Kathy <1965->
|
||
| Medford, N.J., : Information Today, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||