The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
Autore | Dempsey Kathy <1965-> |
Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
Descrizione fisica | 1 online resource (xvi, 313 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
Classificazione |
32.28
20.08.04 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Record Nr. | UNINA-9910457358003321 |
Dempsey Kathy <1965->
![]() |
||
Medford, N.J., : Information Today, c2009 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
Autore | Dempsey Kathy <1965-> |
Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
Descrizione fisica | 1 online resource (xvi, 313 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
Classificazione |
32.28
20.08.04 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Record Nr. | UNINA-9910781617503321 |
Dempsey Kathy <1965->
![]() |
||
Medford, N.J., : Information Today, c2009 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The accidental library marketer [[electronic resource] /] / Kathy Dempsey |
Autore | Dempsey Kathy <1965-> |
Pubbl/distr/stampa | Medford, N.J., : Information Today, c2009 |
Descrizione fisica | 1 online resource (xvi, 313 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Libraries - Public relations |
ISBN |
1-283-23891-8
9786613238917 1-57387-919-3 |
Classificazione |
32.28
20.08.04 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
Record Nr. | UNINA-9910820207703321 |
Dempsey Kathy <1965->
![]() |
||
Medford, N.J., : Information Today, c2009 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|