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Transnational marketing in the information age / / Diane DeSimone
| Transnational marketing in the information age / / Diane DeSimone |
| Autore | DeSimone Diane <1949-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/48 |
| Collana | Transnational business, productivity, and corporate culture |
| Soggetto topico |
Export marketing
International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-05322-5
1-135-68194-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index |
| Record Nr. | UNINA-9910464064303321 |
DeSimone Diane <1949-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transnational marketing in the information age / / Diane DeSimone
| Transnational marketing in the information age / / Diane DeSimone |
| Autore | DeSimone Diane <1949-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/48 |
| Collana | Transnational business, productivity, and corporate culture |
| Soggetto topico |
Export marketing
International business enterprises |
| ISBN |
1-135-68201-1
1-315-05322-5 1-135-68194-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index |
| Record Nr. | UNINA-9910787717403321 |
|
DeSimone Diane <1949-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transnational marketing in the information age / / Diane DeSimone
| Transnational marketing in the information age / / Diane DeSimone |
| Autore | DeSimone Diane <1949-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8/48 |
| Collana | Transnational business, productivity, and corporate culture |
| Soggetto topico |
Export marketing
International business enterprises |
| ISBN |
1-135-68201-1
1-315-05322-5 1-135-68194-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
Chapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index |
| Record Nr. | UNINA-9910818132403321 |
|
DeSimone Diane <1949-, >
|
||
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||