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Breakthrough nonprofit branding [[electronic resource] ] : seven principles for powering extraordinary results / / Jocelyne Daw ... [et al.]
| Breakthrough nonprofit branding [[electronic resource] ] : seven principles for powering extraordinary results / / Jocelyne Daw ... [et al.] |
| Autore | Daw Jocelyne |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica | 1 online resource (339 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | DawJocelyne |
| Collana | AFP/Wiley fund development series |
| Soggetto topico |
Nonprofit organizations
Branding (Marketing) Advertising |
| ISBN |
0-470-91868-3
1-282-84916-6 9786612849169 0-470-91866-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results; The AFP Fund Development Series; Contents; Acknowledgments; Introduction: The New Nonprofit Imperative; Chapter 1: From Traditional to Breakthrough Nonprofit Branding; Chapter 2: Principle One: Discover the Authentic Meaning of Your Brand; Chapter 3: Principle Two: Embed Brand Meaning across the Organization; Chapter 4: Principle Three: Rally Internal Brand Ambassadors; Chapter 5: Principle Four: Develop 360(degree) Brand Communications
Chapter 6: Principle Five: Expand Your Brand by Mobilizing an External CommunityChapter 7: Principle Six: Cultivate Partners to Extend Your Brand Reach and Influence; Chapter 8: Principle Seven: Leverage Your Brand for Alternative Revenue and Value; Conclusion: The Breakthrough Nonprofit Brand Journey; Appendix A: Brand Journey Assessment Tool; Appendix B: Snapshot of Nonprofit Case Studies; Glossary; Notes; Bibliography; About the Authors; Index |
| Record Nr. | UNINA-9910785444803321 |
Daw Jocelyne
|
||
| Hoboken, N.J., : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Breakthrough nonprofit branding : seven principles for powering extraordinary results / / Jocelyne Daw ... [et al.]
| Breakthrough nonprofit branding : seven principles for powering extraordinary results / / Jocelyne Daw ... [et al.] |
| Autore | Daw Jocelyne |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica | 1 online resource (339 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | DawJocelyne |
| Collana | AFP/Wiley fund development series |
| Soggetto topico |
Nonprofit organizations
Branding (Marketing) Advertising |
| ISBN |
9786612849169
9780470918685 0470918683 9781282849167 1282849166 9780470918661 0470918667 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results; The AFP Fund Development Series; Contents; Acknowledgments; Introduction: The New Nonprofit Imperative; Chapter 1: From Traditional to Breakthrough Nonprofit Branding; Chapter 2: Principle One: Discover the Authentic Meaning of Your Brand; Chapter 3: Principle Two: Embed Brand Meaning across the Organization; Chapter 4: Principle Three: Rally Internal Brand Ambassadors; Chapter 5: Principle Four: Develop 360(degree) Brand Communications
Chapter 6: Principle Five: Expand Your Brand by Mobilizing an External CommunityChapter 7: Principle Six: Cultivate Partners to Extend Your Brand Reach and Influence; Chapter 8: Principle Seven: Leverage Your Brand for Alternative Revenue and Value; Conclusion: The Breakthrough Nonprofit Brand Journey; Appendix A: Brand Journey Assessment Tool; Appendix B: Snapshot of Nonprofit Case Studies; Glossary; Notes; Bibliography; About the Authors; Index |
| Record Nr. | UNINA-9910961290303321 |
|
Daw Jocelyne
|
||
| Hoboken, N.J., : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Breakthrough nonprofit branding [[electronic resource] ] : seven principles for powering extraordinary results / / Jocelyne Daw ... [et al.]
| Breakthrough nonprofit branding [[electronic resource] ] : seven principles for powering extraordinary results / / Jocelyne Daw ... [et al.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2011 |
| Descrizione fisica | 1 online resource (339 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | DawJocelyne |
| Collana | AFP/Wiley fund development series |
| Soggetto topico |
Nonprofit organizations
Branding (Marketing) Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-91868-3
1-282-84916-6 9786612849169 0-470-91866-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results; The AFP Fund Development Series; Contents; Acknowledgments; Introduction: The New Nonprofit Imperative; Chapter 1: From Traditional to Breakthrough Nonprofit Branding; Chapter 2: Principle One: Discover the Authentic Meaning of Your Brand; Chapter 3: Principle Two: Embed Brand Meaning across the Organization; Chapter 4: Principle Three: Rally Internal Brand Ambassadors; Chapter 5: Principle Four: Develop 360(degree) Brand Communications
Chapter 6: Principle Five: Expand Your Brand by Mobilizing an External CommunityChapter 7: Principle Six: Cultivate Partners to Extend Your Brand Reach and Influence; Chapter 8: Principle Seven: Leverage Your Brand for Alternative Revenue and Value; Conclusion: The Breakthrough Nonprofit Brand Journey; Appendix A: Brand Journey Assessment Tool; Appendix B: Snapshot of Nonprofit Case Studies; Glossary; Notes; Bibliography; About the Authors; Index |
| Record Nr. | UNINA-9910459309303321 |
| Hoboken, N.J., : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||