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Edison in the boardroom, revisited [[electronic resource] ] : how leading companies realize value from their intellectual assets / / Suzanne S. Harrison, Patrick H. Sullivan
| Edison in the boardroom, revisited [[electronic resource] ] : how leading companies realize value from their intellectual assets / / Suzanne S. Harrison, Patrick H. Sullivan |
| Autore | Harrison Suzanne S |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2012 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.4/038 |
| Altri autori (Persone) |
SullivanPatrick H
DavisJulie L |
| Collana | Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics |
| Soggetto topico |
Corporations - Valuation
Intellectual capital Research, Industrial - Economic aspects Technological innovations - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-299-31433-3
1-118-17012-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property; Contents; Acknowledgments; Chapter 1: Introduction; Why Update Edison in the Boardroom?; A Brief History; The Edison Mind-Set; The Intellectual Property Management System; Summary; Chapter 2: The Changing Environment for IP Management; The Rise of the NPE (Nonpracticing Entity); Technology Convergence; The Arrival of the Chief Intellectual Property Officer (CIPO); The Globalization of Business; The Changing Legal Environment; The Continuing Lack of a Formal IP Marketplace
The Rise of the IP Investor Summary; Chapter 3: Level One: Defend Position; What Level One Companies Are Trying to Accomplish; Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer; Best Practices for Level One: Defend Position; Summary; Chapter 4: Level Two: Manage Costs; What Level Two Companies Are Trying to Accomplish; Best Practices for Level Two: Manage Costs; Summary; Chapter 5: Level Three: Capture Value; What Level Three Companies Are Trying to Accomplish; Best Practices for Level Three: Capture Value; Summary; Chapter 6: Level Four: Synthesize Opportunities What Level Four Companies Are Trying to Accomplish Best Practices for Level Four: Synthesize Opportunities; Summary; Chapter 7: Level Five: Shape the Future; What Level Five Companies Are Trying to Accomplish; The Characteristics of the Future; The Characteristics of Sustainable Corporations; Best Practices for Level Five: Shape the Future; Summary; Chapter 8: What to Do When You're Not on the Pyramid; Is My Company on the Pyramid?; Is My Company a Candidate for the Edison Pyramid?; Characterizing IP-Indifferent Companies; How Companies Can Destroy Value; Moving toward the Edison Hierarchy Summary Chapter 9: The Procter & Gamble Journey; Beyond Make and Sell; Out-Licensing Technology; Additional Growth via Effective Policy Changes; Reinventing and Integrating Trademarks and Brands; Looking Externally; IP as an Enabler to Innovation; Looking Forward; Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years; Recognition of Value of IP Rights; Developments in Patent Law; Developments in Copyright Law; Developments in Trademark Law; Appendix B: The Rise of Patent Aggregators; Terminology; Background; Valuation of Patents in the Aggregation Context Classification Based on Business ModelIntellectual Ventures; Patent Aggregators: Good or Bad; Future Aggregator Ecosystem Directions; Appendix C: A Closer Look at IP Damages; Patent Damages; Entire Market Value Rule; The Road Ahead; Notes; About the Authors; Index |
| Record Nr. | UNINA-9910457951103321 |
Harrison Suzanne S
|
||
| Hoboken, NJ, : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Edison in the boardroom, revisited [[electronic resource] ] : how leading companies realize value from their intellectual assets / / Suzanne S. Harrison, Patrick H. Sullivan
| Edison in the boardroom, revisited [[electronic resource] ] : how leading companies realize value from their intellectual assets / / Suzanne S. Harrison, Patrick H. Sullivan |
| Autore | Harrison Suzanne S |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2012 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.4/038 |
| Altri autori (Persone) |
SullivanPatrick H
DavisJulie L |
| Collana | Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics |
| Soggetto topico |
Corporations - Valuation
Intellectual capital Research, Industrial - Economic aspects Technological innovations - Economic aspects |
| ISBN |
1-118-17013-X
1-299-31433-3 1-118-17012-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property; Contents; Acknowledgments; Chapter 1: Introduction; Why Update Edison in the Boardroom?; A Brief History; The Edison Mind-Set; The Intellectual Property Management System; Summary; Chapter 2: The Changing Environment for IP Management; The Rise of the NPE (Nonpracticing Entity); Technology Convergence; The Arrival of the Chief Intellectual Property Officer (CIPO); The Globalization of Business; The Changing Legal Environment; The Continuing Lack of a Formal IP Marketplace
The Rise of the IP Investor Summary; Chapter 3: Level One: Defend Position; What Level One Companies Are Trying to Accomplish; Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer; Best Practices for Level One: Defend Position; Summary; Chapter 4: Level Two: Manage Costs; What Level Two Companies Are Trying to Accomplish; Best Practices for Level Two: Manage Costs; Summary; Chapter 5: Level Three: Capture Value; What Level Three Companies Are Trying to Accomplish; Best Practices for Level Three: Capture Value; Summary; Chapter 6: Level Four: Synthesize Opportunities What Level Four Companies Are Trying to Accomplish Best Practices for Level Four: Synthesize Opportunities; Summary; Chapter 7: Level Five: Shape the Future; What Level Five Companies Are Trying to Accomplish; The Characteristics of the Future; The Characteristics of Sustainable Corporations; Best Practices for Level Five: Shape the Future; Summary; Chapter 8: What to Do When You're Not on the Pyramid; Is My Company on the Pyramid?; Is My Company a Candidate for the Edison Pyramid?; Characterizing IP-Indifferent Companies; How Companies Can Destroy Value; Moving toward the Edison Hierarchy Summary Chapter 9: The Procter & Gamble Journey; Beyond Make and Sell; Out-Licensing Technology; Additional Growth via Effective Policy Changes; Reinventing and Integrating Trademarks and Brands; Looking Externally; IP as an Enabler to Innovation; Looking Forward; Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years; Recognition of Value of IP Rights; Developments in Patent Law; Developments in Copyright Law; Developments in Trademark Law; Appendix B: The Rise of Patent Aggregators; Terminology; Background; Valuation of Patents in the Aggregation Context Classification Based on Business ModelIntellectual Ventures; Patent Aggregators: Good or Bad; Future Aggregator Ecosystem Directions; Appendix C: A Closer Look at IP Damages; Patent Damages; Entire Market Value Rule; The Road Ahead; Notes; About the Authors; Index |
| Record Nr. | UNINA-9910781446303321 |
|
Harrison Suzanne S
|
||
| Hoboken, NJ, : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Edison in the boardroom, revisited : how leading companies realize value from their intellectual assets / / Suzanne S. Harrison, Patrick H. Sullivan
| Edison in the boardroom, revisited : how leading companies realize value from their intellectual assets / / Suzanne S. Harrison, Patrick H. Sullivan |
| Autore | Harrison Suzanne S |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2012 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.4/038 |
| Altri autori (Persone) |
SullivanPatrick H
DavisJulie L |
| Collana | Intellectual Property-General, Law, Accounting & Finance, Management, Licensing, Special Topics |
| Soggetto topico |
Corporations - Valuation
Intellectual capital Research, Industrial - Economic aspects Technological innovations - Economic aspects |
| ISBN |
1-118-17013-X
1-299-31433-3 1-118-17012-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property; Contents; Acknowledgments; Chapter 1: Introduction; Why Update Edison in the Boardroom?; A Brief History; The Edison Mind-Set; The Intellectual Property Management System; Summary; Chapter 2: The Changing Environment for IP Management; The Rise of the NPE (Nonpracticing Entity); Technology Convergence; The Arrival of the Chief Intellectual Property Officer (CIPO); The Globalization of Business; The Changing Legal Environment; The Continuing Lack of a Formal IP Marketplace
The Rise of the IP Investor Summary; Chapter 3: Level One: Defend Position; What Level One Companies Are Trying to Accomplish; Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer; Best Practices for Level One: Defend Position; Summary; Chapter 4: Level Two: Manage Costs; What Level Two Companies Are Trying to Accomplish; Best Practices for Level Two: Manage Costs; Summary; Chapter 5: Level Three: Capture Value; What Level Three Companies Are Trying to Accomplish; Best Practices for Level Three: Capture Value; Summary; Chapter 6: Level Four: Synthesize Opportunities What Level Four Companies Are Trying to Accomplish Best Practices for Level Four: Synthesize Opportunities; Summary; Chapter 7: Level Five: Shape the Future; What Level Five Companies Are Trying to Accomplish; The Characteristics of the Future; The Characteristics of Sustainable Corporations; Best Practices for Level Five: Shape the Future; Summary; Chapter 8: What to Do When You're Not on the Pyramid; Is My Company on the Pyramid?; Is My Company a Candidate for the Edison Pyramid?; Characterizing IP-Indifferent Companies; How Companies Can Destroy Value; Moving toward the Edison Hierarchy Summary Chapter 9: The Procter & Gamble Journey; Beyond Make and Sell; Out-Licensing Technology; Additional Growth via Effective Policy Changes; Reinventing and Integrating Trademarks and Brands; Looking Externally; IP as an Enabler to Innovation; Looking Forward; Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years; Recognition of Value of IP Rights; Developments in Patent Law; Developments in Copyright Law; Developments in Trademark Law; Appendix B: The Rise of Patent Aggregators; Terminology; Background; Valuation of Patents in the Aggregation Context Classification Based on Business ModelIntellectual Ventures; Patent Aggregators: Good or Bad; Future Aggregator Ecosystem Directions; Appendix C: A Closer Look at IP Damages; Patent Damages; Entire Market Value Rule; The Road Ahead; Notes; About the Authors; Index |
| Record Nr. | UNINA-9910829093003321 |
|
Harrison Suzanne S
|
||
| Hoboken, NJ, : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||