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Measuring marketing : the 100+ essential metrics every marketer needs / / John A. Davis
| Measuring marketing : the 100+ essential metrics every marketer needs / / John A. Davis |
| Autore | Davis John <1960 February 17-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Boston ; ; Berlin : , : Walter de Gruyter, , [2018] |
| Descrizione fisica | 1 online resource : illustrations |
| Soggetto topico |
Marketing - Evaluation
Marketing research |
| Soggetto non controllato |
Analytics
Data-driven Marketing performance Metrics Quant |
| ISBN | 1-5015-0722-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Praise For Measuring Marketing, Third Edition / Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom -- About The Author -- Contents -- Introduction -- Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics |
| Record Nr. | UNINA-9910796604803321 |
Davis John <1960 February 17->
|
||
| Boston ; ; Berlin : , : Walter de Gruyter, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Measuring marketing : the 100+ essential metrics every marketer needs / / John A. Davis
| Measuring marketing : the 100+ essential metrics every marketer needs / / John A. Davis |
| Autore | Davis John <1960 February 17-> |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Boston ; ; Berlin : , : Walter de Gruyter, , [2018] |
| Descrizione fisica | 1 online resource : illustrations |
| Soggetto topico |
Marketing - Evaluation
Marketing research |
| Soggetto non controllato |
Analytics
Data-driven Marketing performance Metrics Quant |
| ISBN | 1-5015-0722-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Praise For Measuring Marketing, Third Edition / Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom -- About The Author -- Contents -- Introduction -- Part 1: Corporate Financial Metrics -- Part 2: Marketing Planning Measures -- Part 3: Brand Metrics -- Part 4: Customers Metrics -- Part 5: Product/Offering Metrics -- Part 6: Price Metrics -- Part 7: Advertising/Promotion Metrics -- Part 8: Direct Marketing Metrics -- Part 9: Digital/Social Metrics -- Part 10: Place/Distribution Metrics -- Part 11: Sales Metrics |
| Record Nr. | UNINA-9910808558803321 |
|
Davis John <1960 February 17->
|
||
| Boston ; ; Berlin : , : Walter de Gruyter, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||