Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
Descrizione fisica | 1 online resource (359 p.) |
Disciplina | 658.802 |
Altri autori (Persone) |
GuptaKamal
AngadiV. B DasM. R |
Soggetto topico |
Marketing - Management
Strategic planning |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-80421-9
9786612804212 1-4416-6250-2 93-5043-137-8 600-00-2950-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING |
Record Nr. | UNINA-9910459374203321 |
Mumbai [India], : Himalaya Pub. House, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
Descrizione fisica | 1 online resource (359 p.) |
Disciplina | 658.802 |
Altri autori (Persone) |
GuptaKamal
AngadiV. B DasM. R |
Soggetto topico |
Marketing - Management
Strategic planning |
ISBN |
1-282-80421-9
9786612804212 1-4416-6250-2 93-5043-137-8 600-00-2950-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INNOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING |
Record Nr. | UNINA-9910784939103321 |
Mumbai [India], : Himalaya Pub. House, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Innovative marketing strategy [[electronic resource] ] : balancing commercial goal and corporate social responsibility / / eds., Kamal Gupta, V.B. Angadi, M.R. Das |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
Descrizione fisica | 1 online resource (359 p.) |
Disciplina | 658.802 |
Altri autori (Persone) |
GuptaKamal
AngadiV. B DasM. R |
Soggetto topico |
Marketing - Management
Strategic planning |
ISBN |
1-282-80421-9
9786612804212 1-4416-6250-2 93-5043-137-8 600-00-2950-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
COVER; CONTENTS; INAUGURAL ADDRESS; INNOVATIVE MARKETING STRATEGIES - RURAL PERSPECTIVES; BALANCING COMMERCIAL GOAL AND CORPORATE SOCIAL RESPONSIBILITY; INNOVATIVE MARKETING STRATEGY: CHALLENGES & OPPORTUNITIES (Background Material of the Seminar); EVOLUTION IN AGRICULTURAL MARKETING IN INDIA; RURAL MARKETING AND FARMER'S CLUBS; TEA MARKETING IS NO MORE A FASHIONABLE SLOGAN IN INDIA; VALUE CHAIN FINANCE IN AGRICULTURE: BUSINESS OPPORTUNITIES FOR FINANCIAL INSTITUTIONS; INNOVATIVE MARKETING MIX STRATEGIES - A RURAL PERSPECTIVE; RETAIL MARKETING; FROM FARM-TO-FORK-SOME CHALLENGES
DOWN TO EARTH INNOVATION:THE KEY TO SUCCESS IN RURAL MARKETINGCURRENT AND INNOVATIVE MARKETING STRATEGIES FOR RURAL INDIA; MARKETING STRATEGIES TO RETAIN CUSTOMERS FOR SURVIVAL AND GROWTH; SULA WINES: BREAKING NEW GROUND WITH INNOVATIVE MARKETING STRATEGIES; INNOVATIVE MARKETING STRATEGIES IN CURRENT BUSINESS ENVIRONMENT-A SPECIAL REFERENCE TO CELLULAR SERVICES PROVIDERS; CHANGING PROFILE OF BANKING DEVELOPMENT IN RURAL INDIA; INNOVATIVE MARKETING STRATEGIES FOR PRIVATE MEDICAL PRACTITIONERS - MUMBAI; EMPLOYEE EMPOWERMENT IN MALLS: THE INFLUENCE OF PERSONALITY VARIABLES SUCCESSFUL INNOVATIVE MARKETING STRATEGIESINNOVATIVE MARKETING STRATEGIES IN FERTILISER INDUSTRY; CORPORATE GOVERNANCE- AN INSIGHT; CONSUMER RESPONSE TO PRIVATE LABELS; HUMAN RESOURCE BRANDING; GOLD, OIL AND USD: A LINKAGE; CELLULAR SERVICE INDUSTRY IN INDIA-A NEED FOR INNOVATIVE MARKETING |
Record Nr. | UNINA-9910821649203321 |
Mumbai [India], : Himalaya Pub. House, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|