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Transnational marketing strategy / / Biswajit Das, Ipseeta Satpathy and Sanjay Sharan
| Transnational marketing strategy / / Biswajit Das, Ipseeta Satpathy and Sanjay Sharan |
| Autore | Das Biswajit <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Delhi, India : , : New Age International, , [2014] |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina | 658.84 |
| Soggetto topico | Export marketing |
| ISBN |
81-224-4204-8
81-224-3729-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover ; Preface ; Acknowledgements ; Contents ; Chapter 1: Transnational Marketing Strategy ; Learning Objectives ; Prelude ; Management Orientation and Beliefs ; Summary of the Four Orientations ; Driving and Restraining Forces AffectingTransnational Integration and Marketing ; Driving Forces of Transnationalization ; Trends of Changes in the World Economy ; Leveraging Mechanism of TransnationalCompanies ; What are Transnational/Global Corporations? ; Restraining Forces ; Summary ; Case Study ; Questions for Discussion
Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management Learning Objectives ; Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) ; Marketing Management and Strategic Marketing ; Strategic Market Plan and Marketing Plan ; Marketing Strategy ; Transnational Marketing ; Conclusive Ideas ; Summary ; Questions for discussion ; Chapter 3: Mapping and MobilizingTransnational Market ; Learning Objectives ; Introduction ; Measuring Transnational Market Potential Transnational Product-Market Strategy: The Process Market Boundaries-the Definition ; Transnational Distribution Channels ; Conclusion ; Summary ; Questions for discussion ; Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing ; Learning Objectives ; Strategic Thrusts in Transnational Marketing: Facets ; Transnational Strategic Thrust Areas: An Approach ; Defending Relative Market Position ; Governmental Barriers and Constrains on Transnational Growth ; Rating the Marketing Efectiveness of Transnational Companies ; Summary ; Questions for Discussion Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach Learning objectives ; Maxi-Transnational Marketing (MTM) ; Summary ; Questions for Discussion ; Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access ; Learning objective ; Maximized Accountability ; Maximized Awareness ; Conclusion ; Summary ; Questions for Discusion ; Chapter 7: Planning for Transnational Marketing ; Learning Objectives ; Introduction: The Approach ; Political Risk ; Guidelines for a Transnational Investment Strategy ; Policies for Product Development and Diversification ; Conclusion Summary Questions for Discussions ; Chapter 8: Integrated Market Planning and Analysis ; Learning Objectives ; Exports Marketing ; The Sale of Knowledge ; Planning for Foreign Investment ; Pattern of Most Joint Ventures ; The Strategic Subsidiary and the Regional Centre ; Conclusion ; Organizational Planning for the Transnational Company ; Future Directions ; Summary ; Question for Discussion ; Chapter 9: Winning Transnational Marketing-A Survey Approach ; Learning Objectives ; How to Keep on Winning in Marketing ; Attitude Towards Winning in Transnational Marketing ; Control Market Orientation |
| Record Nr. | UNINA-9910797751803321 |
Das Biswajit <1964->
|
||
| New Delhi, India : , : New Age International, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Transnational marketing strategy / / Biswajit Das, Ipseeta Satpathy and Sanjay Sharan
| Transnational marketing strategy / / Biswajit Das, Ipseeta Satpathy and Sanjay Sharan |
| Autore | Das Biswajit <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Delhi, India : , : New Age International, , [2014] |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina | 658.84 |
| Soggetto topico | Export marketing |
| ISBN |
81-224-4204-8
81-224-3729-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover ; Preface ; Acknowledgements ; Contents ; Chapter 1: Transnational Marketing Strategy ; Learning Objectives ; Prelude ; Management Orientation and Beliefs ; Summary of the Four Orientations ; Driving and Restraining Forces AffectingTransnational Integration and Marketing ; Driving Forces of Transnationalization ; Trends of Changes in the World Economy ; Leveraging Mechanism of TransnationalCompanies ; What are Transnational/Global Corporations? ; Restraining Forces ; Summary ; Case Study ; Questions for Discussion
Chapter 2: Transnational and Domestic Marketing, Transnational Strategy Management and Domestic Marketing Management Learning Objectives ; Transnational Strategic Marketing (TSM) and Domestic Marketing Management (DMM) ; Marketing Management and Strategic Marketing ; Strategic Market Plan and Marketing Plan ; Marketing Strategy ; Transnational Marketing ; Conclusive Ideas ; Summary ; Questions for discussion ; Chapter 3: Mapping and MobilizingTransnational Market ; Learning Objectives ; Introduction ; Measuring Transnational Market Potential Transnational Product-Market Strategy: The Process Market Boundaries-the Definition ; Transnational Distribution Channels ; Conclusion ; Summary ; Questions for discussion ; Chapter 4: Macro Aspects of Strategic Thrust on Transnational Marketing ; Learning Objectives ; Strategic Thrusts in Transnational Marketing: Facets ; Transnational Strategic Thrust Areas: An Approach ; Defending Relative Market Position ; Governmental Barriers and Constrains on Transnational Growth ; Rating the Marketing Efectiveness of Transnational Companies ; Summary ; Questions for Discussion Chapter 5: Maxi-transnational Marketing(MTM): A Model Approach Learning objectives ; Maxi-Transnational Marketing (MTM) ; Summary ; Questions for Discussion ; Chapter 6: Maxi-transnational Promotion and Psychosomatic Customer Access ; Learning objective ; Maximized Accountability ; Maximized Awareness ; Conclusion ; Summary ; Questions for Discusion ; Chapter 7: Planning for Transnational Marketing ; Learning Objectives ; Introduction: The Approach ; Political Risk ; Guidelines for a Transnational Investment Strategy ; Policies for Product Development and Diversification ; Conclusion Summary Questions for Discussions ; Chapter 8: Integrated Market Planning and Analysis ; Learning Objectives ; Exports Marketing ; The Sale of Knowledge ; Planning for Foreign Investment ; Pattern of Most Joint Ventures ; The Strategic Subsidiary and the Regional Centre ; Conclusion ; Organizational Planning for the Transnational Company ; Future Directions ; Summary ; Question for Discussion ; Chapter 9: Winning Transnational Marketing-A Survey Approach ; Learning Objectives ; How to Keep on Winning in Marketing ; Attitude Towards Winning in Transnational Marketing ; Control Market Orientation |
| Record Nr. | UNINA-9910814738503321 |
|
Das Biswajit <1964->
|
||
| New Delhi, India : , : New Age International, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||