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Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie
| Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) | DadzieKofi Q |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial marketing - Africa
Marketing - Africa |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47922-1
9786610479221 1-84544-669-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency |
| Record Nr. | UNINA-9910449676703321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie
| Marketing practices in Africa [[electronic resource] /] / guest editor, Kofi Q. Dadzie |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) | DadzieKofi Q |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial marketing - Africa
Marketing - Africa |
| ISBN |
1-280-47922-1
9786610479221 1-84544-669-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency |
| Record Nr. | UNINA-9910783034103321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing practices in Africa / / guest editor, Kofi Q. Dadzie
| Marketing practices in Africa / / guest editor, Kofi Q. Dadzie |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (144 p.) |
| Disciplina | 658.80096 |
| Altri autori (Persone) | DadzieKofi Q |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial marketing - Africa
Marketing - Africa |
| ISBN |
1-280-47922-1
9786610479221 1-84544-669-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms; Market orientation in Ivory Coast; Market orientation of Nigerian and Kenyan firms; Internet and exporting: the case of Ghana; Financing non-traditional exports in Ghana; Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana's national electrification scheme; Collaboration between developed and developing country-based firms; Internet currency |
| Record Nr. | UNINA-9910813152203321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||