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As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota
As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota
Autore Czinkota Michael R.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Descrizione fisica 1 online resource (xv, 137 pages) : illustrations
Disciplina 658.049
Collana International business collection
Soggetto topico International business enterprises
Soggetto non controllato Crisis
Economy
Freedom
Globalization
Government
Innovation
International business
Marketing
Policy
Politics
Trade
Strategy
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Section I. Dealing with current crises -- 1. Securing America's international business future (with P. Dickson) -- 2. The cost of terrorism keeps on rising -- 3. The U.S. Senate report on torture -- 4. Anti-corruption war -- 5. The Volkswagen crisis -- 6. Of Crimea and punishment -- 7. Terrorism and international business -- 8. Hungary's unacknowledged leadership -- Section II. International innovations -- 9. International marketing after macro disruption -- 10. In need of honorable merchants -- 11. Shame factor can curb bad behavior in firms and thoughts on the world economic forum -- 13. Achieving "Glocal" success -- 14. Innovation in developing economies -- 15. How companies can befriend a trend -- 16. Eagles fly but don't always soar -- Section III. International marketing and freedom -- 17. Why international marketing strengthens freedom -- 18. The cost and obstacles for freedom -- 19. Parallel parking and national security -- 20. Too much information for Germans and Americans -- 21. Trust: a tool to defeat corruption -- 22. Guilt or competition: wining the cyber-espionage war -- 23. The European prayer of Saint Augustine -- Section IV. Our daily lives with a global perspective -- 24. International health care of the future: the evolution of the doctor -- 25. Super Bowl versus Olympics: discerning the marketing differences -- 26. Is it just me? -- 27. Royal wedding -- 28. What we should be teaching kids that is not found in heavy books -- 29. Assault at the cathedral -- 30. Why the trans-Atlantic trade and investment partnership is more important than TPP -- 31. The World Trade Organization (WTO): challenges and solution -- 32. Does the WTO contribute to world trade? -- 33. A moral dilemma: understand the challenges of sourcing from the international market -- Index.
Record Nr. UNINA-9910157363303321
Czinkota Michael R.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
In search for the soul of international business / / Michael R. Czinkota
In search for the soul of international business / / Michael R. Czinkota
Autore Czinkota Michael R.
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2019
Descrizione fisica 1 online resource (164 pages)
Disciplina 338.88
Collana International Business Collection
Soggetto topico International business enterprises
International trade - Moral and ethical aspects
Business ethics
Soggetto genere / forma Electronic books.
ISBN 1-949443-12-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910480018503321
Czinkota Michael R.  
New York, NY : , : Business Expert Press, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
In search for the soul of international business / / Michael R. Czinkota
In search for the soul of international business / / Michael R. Czinkota
Autore Czinkota Michael R.
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2019
Descrizione fisica 1 online resource (164 pages)
Disciplina 338.88
Collana International Business Collection
Soggetto topico International business enterprises
International trade - Moral and ethical aspects
Business ethics
ISBN 1-949443-12-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910793367203321
Czinkota Michael R.  
New York, NY : , : Business Expert Press, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
In search for the soul of international business / / Michael R. Czinkota
In search for the soul of international business / / Michael R. Czinkota
Autore Czinkota Michael R.
Pubbl/distr/stampa New York, NY : , : Business Expert Press, , 2019
Descrizione fisica 1 online resource (164 pages)
Disciplina 338.88
Collana International Business Collection
Soggetto topico International business enterprises
International trade - Moral and ethical aspects
Business ethics
ISBN 1-949443-12-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910807012003321
Czinkota Michael R.  
New York, NY : , : Business Expert Press, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Marketing management : past, present and future / / Michael R. Czinkota [et al.]
Marketing management : past, present and future / / Michael R. Czinkota [et al.]
Autore Czinkota Michael R.
Edizione [Fourth edition.]
Pubbl/distr/stampa Cham, Switzerland : , : Springer, , [2021]
Descrizione fisica 1 online resource (901 pages)
Disciplina 658.8
Collana Springer texts in business and economics
Soggetto topico Marketing - Management
ISBN 3-030-66916-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910495185203321
Czinkota Michael R.  
Cham, Switzerland : , : Springer, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui