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As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota
| As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xv, 137 pages) : illustrations |
| Disciplina | 658.049 |
| Collana | International business collection |
| Soggetto topico | International business enterprises |
| Soggetto non controllato |
Crisis
Economy Freedom Globalization Government Innovation International business Marketing Policy Politics Trade Strategy |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section I. Dealing with current crises -- 1. Securing America's international business future (with P. Dickson) -- 2. The cost of terrorism keeps on rising -- 3. The U.S. Senate report on torture -- 4. Anti-corruption war -- 5. The Volkswagen crisis -- 6. Of Crimea and punishment -- 7. Terrorism and international business -- 8. Hungary's unacknowledged leadership -- Section II. International innovations -- 9. International marketing after macro disruption -- 10. In need of honorable merchants -- 11. Shame factor can curb bad behavior in firms and thoughts on the world economic forum -- 13. Achieving "Glocal" success -- 14. Innovation in developing economies -- 15. How companies can befriend a trend -- 16. Eagles fly but don't always soar -- Section III. International marketing and freedom -- 17. Why international marketing strengthens freedom -- 18. The cost and obstacles for freedom -- 19. Parallel parking and national security -- 20. Too much information for Germans and Americans -- 21. Trust: a tool to defeat corruption -- 22. Guilt or competition: wining the cyber-espionage war -- 23. The European prayer of Saint Augustine -- Section IV. Our daily lives with a global perspective -- 24. International health care of the future: the evolution of the doctor -- 25. Super Bowl versus Olympics: discerning the marketing differences -- 26. Is it just me? -- 27. Royal wedding -- 28. What we should be teaching kids that is not found in heavy books -- 29. Assault at the cathedral -- 30. Why the trans-Atlantic trade and investment partnership is more important than TPP -- 31. The World Trade Organization (WTO): challenges and solution -- 32. Does the WTO contribute to world trade? -- 33. A moral dilemma: understand the challenges of sourcing from the international market -- Index. |
| Record Nr. | UNINA-9910157363303321 |
Czinkota Michael R.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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In search for the soul of international business / / Michael R. Czinkota
| In search for the soul of international business / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (164 pages) |
| Disciplina | 338.88 |
| Collana | International Business Collection |
| Soggetto topico |
International business enterprises
International trade - Moral and ethical aspects Business ethics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-949443-12-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480018503321 |
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Czinkota Michael R.
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search for the soul of international business / / Michael R. Czinkota
| In search for the soul of international business / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (164 pages) |
| Disciplina | 338.88 |
| Collana | International Business Collection |
| Soggetto topico |
International business enterprises
International trade - Moral and ethical aspects Business ethics |
| ISBN | 1-949443-12-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793367203321 |
|
Czinkota Michael R.
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search for the soul of international business / / Michael R. Czinkota
| In search for the soul of international business / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (164 pages) |
| Disciplina | 338.88 |
| Collana | International Business Collection |
| Soggetto topico |
International business enterprises
International trade - Moral and ethical aspects Business ethics |
| ISBN | 1-949443-12-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910807012003321 |
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Czinkota Michael R.
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing Management : Past, Present and Future / / by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
| Marketing Management : Past, Present and Future / / by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams |
| Autore | Czinkota Michael R. |
| Edizione | [4th ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (901 pages) |
| Disciplina | 658.8 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Marketing
Consumer behavior Management Consumer Behavior |
| ISBN | 3-030-66916-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: An Overview of Marketing -- Chapter 2: Marketing Planning -- Chapter 3: Understanding the Market Environment and the Competition -- Chapter 4: Understanding the Buyer -- Chapter 5: Marketing Research and Information -- Chapter 6: Estimating the Market Demand -- Chapter 7: Market Segmentation, Positioning, and Branding -- Chapter 8: Product and Service Decisions -- Chapter 9: New Products -- Chapter 10: Pricing Decisions -- Chapter 11: Distribution and Supply Chain Management -- Chapter 12: Designing Effective Promotion and Advertising Strategies -- Chapter 13: Direct Marketing, Sales Promotion, and Public Relations -- Chapter 14: Selling and Sales Management -- Chapter 15: The Future of Marketing -- Case 1: Yo Man, It’s Yao Ming -- Case 2: BMW Marketing Innovation -- Case 3: It Is Not on the Shelf! Is It? – How Marketing Myopia Occurs -- Case 4: Citibank N.A. in Japan -- Case 5: Gap Inc -- Case 6: The Value-Breeding Bond Network of Hawthorn: A Relationship Marketing Context in a Business-to-Business Setting -- Case 7: Marketing and the Environment: Tuna versus Dolphins -- Case 8: The Embryonic Phase of Spectrum Color -- Case 9: Implications of the Ancient Business Concepts for Contemporary Markets: Background and a Case Example -- Case 10: Will Natural Diamonds Remain Forever -- Case 11: Does Mattel Sell Dolls or Dreams -- Case 12: The Changing Global Context: A Philosophical Approach to Deal with the Embryonic Market Environment -- Glossary -- Company Index -- Name Index -- Subject Index. |
| Record Nr. | UNINA-9910495185203321 |
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Czinkota Michael R.
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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