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As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota
| As I see it : views on international business crises, innovations, and freedom : the impact on our daily lives / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 |
| Descrizione fisica | 1 online resource (xv, 137 pages) : illustrations |
| Disciplina | 658.049 |
| Collana | International business collection |
| Soggetto topico | International business enterprises |
| Soggetto non controllato |
Crisis
Economy Freedom Globalization Government Innovation International business Marketing Policy Politics Trade Strategy |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section I. Dealing with current crises -- 1. Securing America's international business future (with P. Dickson) -- 2. The cost of terrorism keeps on rising -- 3. The U.S. Senate report on torture -- 4. Anti-corruption war -- 5. The Volkswagen crisis -- 6. Of Crimea and punishment -- 7. Terrorism and international business -- 8. Hungary's unacknowledged leadership -- Section II. International innovations -- 9. International marketing after macro disruption -- 10. In need of honorable merchants -- 11. Shame factor can curb bad behavior in firms and thoughts on the world economic forum -- 13. Achieving "Glocal" success -- 14. Innovation in developing economies -- 15. How companies can befriend a trend -- 16. Eagles fly but don't always soar -- Section III. International marketing and freedom -- 17. Why international marketing strengthens freedom -- 18. The cost and obstacles for freedom -- 19. Parallel parking and national security -- 20. Too much information for Germans and Americans -- 21. Trust: a tool to defeat corruption -- 22. Guilt or competition: wining the cyber-espionage war -- 23. The European prayer of Saint Augustine -- Section IV. Our daily lives with a global perspective -- 24. International health care of the future: the evolution of the doctor -- 25. Super Bowl versus Olympics: discerning the marketing differences -- 26. Is it just me? -- 27. Royal wedding -- 28. What we should be teaching kids that is not found in heavy books -- 29. Assault at the cathedral -- 30. Why the trans-Atlantic trade and investment partnership is more important than TPP -- 31. The World Trade Organization (WTO): challenges and solution -- 32. Does the WTO contribute to world trade? -- 33. A moral dilemma: understand the challenges of sourcing from the international market -- Index. |
| Record Nr. | UNINA-9910157363303321 |
Czinkota Michael R.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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In search for the soul of international business / / Michael R. Czinkota
| In search for the soul of international business / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (164 pages) |
| Disciplina | 338.88 |
| Collana | International Business Collection |
| Soggetto topico |
International business enterprises
International trade - Moral and ethical aspects Business ethics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-949443-12-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480018503321 |
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Czinkota Michael R.
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search for the soul of international business / / Michael R. Czinkota
| In search for the soul of international business / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (164 pages) |
| Disciplina | 338.88 |
| Collana | International Business Collection |
| Soggetto topico |
International business enterprises
International trade - Moral and ethical aspects Business ethics |
| ISBN | 1-949443-12-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793367203321 |
|
Czinkota Michael R.
|
||
| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In search for the soul of international business / / Michael R. Czinkota
| In search for the soul of international business / / Michael R. Czinkota |
| Autore | Czinkota Michael R. |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , 2019 |
| Descrizione fisica | 1 online resource (164 pages) |
| Disciplina | 338.88 |
| Collana | International Business Collection |
| Soggetto topico |
International business enterprises
International trade - Moral and ethical aspects Business ethics |
| ISBN | 1-949443-12-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910807012003321 |
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Czinkota Michael R.
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| New York, NY : , : Business Expert Press, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management : past, present and future / / Michael R. Czinkota [et al.]
| Marketing management : past, present and future / / Michael R. Czinkota [et al.] |
| Autore | Czinkota Michael R. |
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (901 pages) |
| Disciplina | 658.8 |
| Collana | Springer texts in business and economics |
| Soggetto topico | Marketing - Management |
| ISBN | 3-030-66916-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910495185203321 |
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Czinkota Michael R.
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| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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