Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
Autore | Tonkin Sebastian |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
Descrizione fisica | 1 online resource (456 p.) |
Disciplina | 006.7 |
Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
Record Nr. | UNINA-9910459528903321 |
Tonkin Sebastian
![]() |
||
Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
Autore | Tonkin Sebastian |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
Descrizione fisica | 1 online resource (456 p.) |
Disciplina | 006.7 |
Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
Record Nr. | UNINA-9910792416203321 |
Tonkin Sebastian
![]() |
||
Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni |
Autore | Tonkin Sebastian |
Edizione | [1st edition] |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley Pub., Inc., 2010 |
Descrizione fisica | 1 online resource (456 p.) |
Disciplina | 006.7 |
Altri autori (Persone) |
WhitmoreCaleb
CutroniJustin |
Soggetto topico |
Internet searching - Statistical services
Web usage mining - Computer programs Internet users - Statistics - Data processing |
ISBN |
1-282-68876-6
9786612688768 0-470-76994-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes. |
Record Nr. | UNINA-9910807732103321 |
Tonkin Sebastian
![]() |
||
Hoboken, N.J., : Wiley Pub., Inc., 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|