International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
Autore | Curtin Patricia A (Patricia Ann), <1955-> |
Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 |
Descrizione fisica | 1 online resource (321 p.) |
Disciplina | 659.2 |
Altri autori (Persone) | GaitherThomas Kenneth |
Soggetto topico |
Culture and globalization
Intercultural communication Public relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-4522-2481-1
1-4129-1414-0 1-4522-1328-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
Record Nr. | UNINA-9910480005703321 |
Curtin Patricia A (Patricia Ann), <1955-> | ||
Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
International public relations [[electronic resource] ] : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
Autore | Curtin Patricia A (Patricia Ann), <1955-> |
Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 |
Descrizione fisica | 1 online resource (xiii, 304 p.) : ill., map |
Disciplina | 659.2 |
Altri autori (Persone) | GaitherThomas Kenneth |
Soggetto topico |
Public relations
Intercultural communication |
ISBN |
1-4522-2481-1
1-4129-1414-0 1-4522-1328-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
Record Nr. | UNINA-9910779483903321 |
Curtin Patricia A (Patricia Ann), <1955-> | ||
Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
International public relations : negotiating culture, identity, and power / / Patricia A. Curtin, T. Kenn Gaither |
Autore | Curtin Patricia A (Patricia Ann), <1955-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Thousand Oaks, : SAGE Publications, c2007 |
Descrizione fisica | 1 online resource (xiii, 304 p.) : ill., map |
Disciplina | 659.2 |
Altri autori (Persone) | GaitherThomas Kenneth |
Soggetto topico |
Culture and globalization
Intercultural communication Public relations |
ISBN |
1-4522-2481-1
1-4129-1414-0 1-4522-1328-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; 1 - The Challenges of International Public Relations; 2 - Opening Global Gateways; 3 - Global Public Relations and the Circuit of Culture; 4 - The Regulatory Environments of Global Public Relations Practice; 5 - The Face and Shape of Global Public Relations Campaign Materials; 6 - Practicing Public Relations in a Global Environment; 7 - Consumption; 8 - Contested Identities, Shifting Publics in a Globalized World; 9 - Capturing the Synergy of the Circuit; 10 - Circuiting the Globe; 11 - Ethical Considerations in Global Practice
12 - The Future of International Public Relations PracticeBibliography; Index; About the Authors |
Record Nr. | UNINA-9910807904003321 |
Curtin Patricia A (Patricia Ann), <1955-> | ||
Thousand Oaks, : SAGE Publications, c2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|