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Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts
| Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts |
| Autore | Cunningham Jane |
| Pubbl/distr/stampa | Singapore, : Marshall Cavendish, 2012 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina |
658.8
658.80082 |
| Altri autori (Persone) | RobertsPhilippa |
| Soggetto topico |
Marketing
Brand name products Women consumers Consumers' preferences |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Introduction; 1: The Science Bit; 2: The Male Achievement Impulse & The Female Utopian Impulse; 3: The Masculinity of Marketing; 4: The Altruism Code; 5: The Aesthetic Code; 6: The Ordering Code; 7: The Connecting Code; 8: The Codes in Practice; 9: The Feminine Brand; 10: The Way Women Buy; 11: The Female Media Network; 12: The Creative Work That Works; 13: The New Organisation; 14: Summary and Conclusions; Appendix: relevant data; Acknowledgements; Bibliography; Notes; About the Authors |
| Record Nr. | UNINA-9910462224303321 |
Cunningham Jane
|
||
| Singapore, : Marshall Cavendish, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts
| Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts |
| Autore | Cunningham Jane |
| Pubbl/distr/stampa | Singapore, : Marshall Cavendish, 2012 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina |
658.8
658.80082 |
| Altri autori (Persone) | RobertsPhilippa |
| Soggetto topico |
Marketing
Brand name products Women consumers Consumers' preferences |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Introduction; 1: The Science Bit; 2: The Male Achievement Impulse & The Female Utopian Impulse; 3: The Masculinity of Marketing; 4: The Altruism Code; 5: The Aesthetic Code; 6: The Ordering Code; 7: The Connecting Code; 8: The Codes in Practice; 9: The Feminine Brand; 10: The Way Women Buy; 11: The Female Media Network; 12: The Creative Work That Works; 13: The New Organisation; 14: Summary and Conclusions; Appendix: relevant data; Acknowledgements; Bibliography; Notes; About the Authors |
| Record Nr. | UNINA-9910790222503321 |
|
Cunningham Jane
|
||
| Singapore, : Marshall Cavendish, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts
| Inside Her Pretty Head HB [[electronic resource] ] : A new theory of female motivation and what it means for marketing / / Jane Cunningham and Philippa Roberts |
| Autore | Cunningham Jane |
| Pubbl/distr/stampa | Singapore, : Marshall Cavendish, 2012 |
| Descrizione fisica | 1 online resource (356 p.) |
| Disciplina |
658.8
658.80082 |
| Altri autori (Persone) | RobertsPhilippa |
| Soggetto topico |
Marketing
Brand name products Women consumers Consumers' preferences |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title; Copyright; Contents; Introduction; 1: The Science Bit; 2: The Male Achievement Impulse & The Female Utopian Impulse; 3: The Masculinity of Marketing; 4: The Altruism Code; 5: The Aesthetic Code; 6: The Ordering Code; 7: The Connecting Code; 8: The Codes in Practice; 9: The Feminine Brand; 10: The Way Women Buy; 11: The Female Media Network; 12: The Creative Work That Works; 13: The New Organisation; 14: Summary and Conclusions; Appendix: relevant data; Acknowledgements; Bibliography; Notes; About the Authors |
| Record Nr. | UNINA-9910816933403321 |
|
Cunningham Jane
|
||
| Singapore, : Marshall Cavendish, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||