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Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing, , 2018
Descrizione fisica 1 online resource (250 pages)
Disciplina 659.2
Collana Advances in public relations and communication management
Soggetto topico Public relations
Creative ability
Business & Economics, Public Relations
Soggetto genere / forma Conference papers and proceedings.
ISBN 1-78769-299-X
1-78769-291-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index.
Record Nr. UNINA-9910793141303321
Bingley, UK : , : Emerald Publishing, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen
Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / / edited by Sarah Bowman, Adrian Crookes, Stefania Romenti and Øyvind Ihlen
Edizione [First edition.]
Pubbl/distr/stampa Bingley, UK : , : Emerald Publishing, , 2018
Descrizione fisica 1 online resource (250 pages)
Disciplina 659.2
Collana Advances in public relations and communication management
Soggetto topico Public relations
Creative ability
Business & Economics, Public Relations
ISBN 1-78769-299-X
1-78769-291-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Prelims -- Leadership, ethics and creativity -- Knowledge and collaboration for fostering creativity -- New creative approaches to public relations -- Index.
Record Nr. UNINA-9910828789503321
Bingley, UK : , : Emerald Publishing, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui