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Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
Advertising and consumer citizenship : gender, images, and rights / / Anne M. Cronin
Autore Cronin Anne M. <1967->
Edizione [1st ed.]
Pubbl/distr/stampa London, : Routledge, 2000
Descrizione fisica 1 online resource (192 p.)
Disciplina 659.1042
Collana Transformations : thinking through feminism
Soggetto topico Advertising - Psychological aspects
Consumer behavior
Sex role in advertising
ISBN 1-134-59517-4
1-134-59518-2
0-203-99189-3
1-280-10816-9
Classificazione 05.31
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index
Record Nr. UNINA-9910828105603321
Cronin Anne M. <1967->  
London, : Routledge, 2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin
Advertising myths : the strange half-lives of images and commodities / / Anne M. Cronin
Autore Cronin Anne M. <1967->
Edizione [1st ed.]
Pubbl/distr/stampa London ; ; New York, NY, : Routledge, c2004
Descrizione fisica 1 online resource (166 p.)
Disciplina 659.1/042
659.1042
Collana International library of sociology
Soggetto topico Advertising - Social aspects
Consumer behavior
Consumption (Economics) - Social aspects
ISBN 1-135-14149-5
1-283-84290-4
1-135-14141-X
0-203-60368-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising
3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes
BibliographyIndex
Record Nr. UNINA-9910823029703321
Cronin Anne M. <1967->  
London ; ; New York, NY, : Routledge, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui