Qualitative research at the marketing/entrepreneurship interface [[electronic resource] /] / guest editor, David Crick |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (73 p.) |
Disciplina | 658.8/3 |
Altri autori (Persone) | CrickDavid |
Collana | Qualitative market research |
Soggetto topico |
Marketing research
Entrepreneurship |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-51548-1
9786610515486 1-84544-409-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values; Understanding practices at the "ethnic" marketing/ entrepreneurship interface: a case study of Kirit Pathak; Marketing in the social enterprise context: is it entrepreneurial?; The nature of networking in small firms; Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur; Relationships, marketing and small business: an exploration of links in theory and practice |
Record Nr. | UNINA-9910449743403321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Qualitative research at the marketing/entrepreneurship interface [[electronic resource] /] / guest editor, David Crick |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (73 p.) |
Disciplina | 658.8/3 |
Altri autori (Persone) | CrickDavid |
Collana | Qualitative market research |
Soggetto topico |
Marketing research
Entrepreneurship |
ISBN |
1-280-51548-1
9786610515486 1-84544-409-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values; Understanding practices at the "ethnic" marketing/ entrepreneurship interface: a case study of Kirit Pathak; Marketing in the social enterprise context: is it entrepreneurial?; The nature of networking in small firms; Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur; Relationships, marketing and small business: an exploration of links in theory and practice |
Record Nr. | UNINA-9910783013003321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Qualitative research at the marketing/entrepreneurship interface [[electronic resource] /] / guest editor, David Crick |
Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
Descrizione fisica | 1 online resource (73 p.) |
Disciplina | 658.8/3 |
Altri autori (Persone) | CrickDavid |
Collana | Qualitative market research |
Soggetto topico |
Marketing research
Entrepreneurship |
ISBN |
1-280-51548-1
9786610515486 1-84544-409-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts & keywords; Guest editorial; Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values; Understanding practices at the "ethnic" marketing/ entrepreneurship interface: a case study of Kirit Pathak; Marketing in the social enterprise context: is it entrepreneurial?; The nature of networking in small firms; Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur; Relationships, marketing and small business: an exploration of links in theory and practice |
Record Nr. | UNINA-9910818285103321 |
[Bradford, England], : Emerald Group Pub., 2004 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|