Starting your career as a photo stylist : a comprehensive guide to photo shoots, marketing, business, fashion, wardrobe, off-figure, product, prop, room sets, and food styling / / Susan Linnet Cox

• Autore: Cox Susan Linnet
• Pubblicazione: New York, New York : , : Allworth Press, , 2012; ©2012
• Descrizione fisica: 1 online resource (270 pages)
• Disciplina: 770.23
• Soggetto topico: Photography - Vocational guidance; Image consultants - Vocational guidance; Marketing
• Note generali: Includes index.
• Nota di contenuto: Intro -- Title Page -- Copyright -- Dedication -- Contents -- Introduction -- Part I: Introduction to Photo Styling -- Chapter 1: What is a Photo Stylist? -- Describing What You Do -- The Real Life Résumé -- Fashion Styling -- Wardrobe Styling -- Styling Off-Figure -- Product Styling -- Prop Styling -- Food Styling -- Room Sets and Bedding -- Primed to Improvise -- Research Challenge: Magazine Project -- Chapter 2: The Photo Shoot -- What to Wear -- The Crew -- More About the Art Director -- A Typical Day In the Studio -- Location Days -- The "Polaroid Process" -- Digital Photography -- Communication -- Working with Children -- Working with Animals -- Photo Shoot Etiquette -- Invoicing and Other Paperwork -- After the Shoot -- Chapter 3: Styling Basics -- Getting Started -- The Rolling Rack -- The Steamer -- The Studio Environment -- Safety on Location -- Prepping for Your Styling Business -- The Three Client Rule -- Stylists on Staff -- Chapter 4: Other Roles a Stylist Plays -- The Importance of Being Versatile -- Production -- Location Scouting and Permits -- Casting Talent -- Booking Talent -- Makeup -- Meals and Snacks -- Shopping for Props and Accessories -- "Unshopping," the Art of Returns -- Research Challenge: Film Commission -- Chapter 5: Your Styling Kit -- Variations for Styling Specialties -- The Container -- Multiple Kits -- Basic Styling Kit -- Styling Supply Sites -- Green Styling Practices -- Recommended Equipment -- Kit Fees -- Traveling with Your Kit -- Your Own Kit List -- Part II: Photo Styling Specifics -- Chapter 6: Fashion Styling -- Editorial Fashion Styling -- Fashion Advertising -- Catalog Fashion Styling -- The Fashion Shoot -- The Happiness Effect -- Techniques and How-Tos -- International Travel -- Getting Started in the World of Fashion -- Trend Watching -- Related Careers in Fashion -- Specialty Kit List. ; Styling Supply Sites -- Fashion Resource Sites -- Portfolio Challenge: Mock-up Editorial -- Chapter 7: Wardrobe Styling -- Lifestyle Photography -- Editorial Wardrobe Styling -- Film and Video -- Acquiring Wardrobe and Accessories -- Generic Wardrobe List -- Dressing the Talent -- Role of an Assistant -- Styling Kits for Wardrobe -- The Model's Bag of Tricks -- Research Challenge: Watching TV Commercials -- Portfolio Challenge: Everyday People -- Chapter 8: Styling Off-Figure -- Why Use Off-Figure Styling? -- Clothing Construction -- Setting Up the Photograph -- Stacks -- Hangers -- Laydowns -- Mannequins -- Wall Styling -- Specialty Kit List -- Learning Opportunities -- Portfolio Challenge: Make Your Own Hanger -- Chapter 9: Product Styling -- A Product Stylist's Story -- Catalog Product Styling -- Styling Packages -- Editorial Styling -- Setting Up the Photograph -- Techniques for Making Objects Obey -- Styling Shoes -- Creative Problem Solving -- Kit Suggestions -- Portfolio Challenge: Style a Cosmetic or Bath Product -- Chapter 10: Prop Styling -- A Professional Prop Stylist -- Working on Food Photography -- Set Design and Prop Styling -- Props for Fashion Shoots -- Mood Shots and Branding -- The Rule of Props -- Prop Collections -- Sourcing Props -- Prop Styling for Films and Video -- Portfolio Challenge: Tell a Prop Story -- Chapter 11: Food Styling -- Meet a Food Stylist -- Overview of Food Styling -- Types of Work Available -- New Outlets for Food Photography -- A Typical Food Styling Day -- Styling the Props -- Professional Training -- Techniques -- Current Trends -- Shopping for Food -- Tools of the Trade -- Research Challenge: Explore Old Cookbooks -- Portfolio Challenge: Update a Vintage Cookbook Shot -- Chapter 12: Room Sets and Bedding -- Architectural Photography -- Creative Set Design -- A Home Stylist's Story -- Home Magazines. ; Production Design -- Styling Suggestions for Rooms -- Props for Rooms and Exteriors -- How to Style Bedding -- Bedding Techniques -- Specialty Kit Lists -- Portfolio Challenge: Bed Close-Up -- Part III: Business for Photo Stylists -- Chapter 13: Marketing Yourself -- A Food Stylist's Success Story -- Building Your Styling Business -- Collaboration and Testing -- Acquiring Samples of Your Work -- Your Portfolio -- Your Website -- Social Media -- Building Your Résumé -- Self-Promotion: Your Other Hat -- Selling Your Talents -- Chapter 14: The Business of Styling -- Your Styling Rate -- Estimating Projects -- Client Agreements -- Job Envelope -- Invoicing -- Banking and Credit Cards -- Taxes -- Business Licenses -- Providing Your Own Benefits -- Growing Older as a Stylist -- Personal Ethics -- Agency, Staff, or Freelance -- Part IV: It's a Wrap -- Chapter 15: The Photographer's Perspective -- Understanding Styling -- Food Styling -- Fashion, On and Off-Figure -- Benefits of Working with a Stylist -- Producing Photo Shoots -- When to Do Your Own Styling -- Choosing the Best Stylist -- Collaboration -- Portfolio Challenge: Make Your Dreams Come Alive -- Conclusion -- About the Author -- Photography Credits -- About the Cover Photographer -- Index.
• Sommario/riassunto: Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
• Titolo autorizzato: Starting your career as a photo stylist
• ISBN: 1-62153-598-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910158986903321
• Lo trovi qui: Univ. Federico II
• Serie: Starting Your Career