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Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox
| Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox |
| Autore | Cox Emmett <1957-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (178 p.) |
| Disciplina | 658.8/7 |
| Collana | Wiley & SAS business series |
| Soggetto topico | Retail trade |
| ISBN |
1-118-14832-0
1-119-20534-4 1-283-27301-2 9786613273017 1-118-14835-5 |
| Classificazione | BUS057000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Analytics: The Secret Weapon; Contents; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; Real Estate Marketing; Creative Advertising Marketing; Operations Marketing (Research); Direct Marketing; Strategic Marketing; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101
DATA WITHOUT USE IS OVERHEADCASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS; Trade Area Modeling; Real Estate Site Selection Modeling; Competitor Threat Analytics; Merchandise Mix Modeling: Combining Multiple Data Sources; CELEBRITY MARKETING: TRACKING EFFECTIVENESS; HOUSE BRAND VERSUS NAME BRAND; E-BUSINESS: CLICKS AND MORTAR; AFFINITY MERCHANDISING: MERCHANDISE CROSS-SELL CASE STUDY; MARKET BASKET ANALYSIS: EXAMPLES; STORE DEPARTMENTAL CROSS-SELLING; Single Category Affinity Analysis: Paper Towels; Best Checkout Register Impulse Items for Christmas Season: Case Study Chapter 3: The Apparel IndustryMANY TYPES OF APPAREL BUSINESSES; RETAILER BUILDING AND LOCATION, LOCATION, LOCATION; WHO IS MY CUSTOMER? SIZE UP THE OPPORTUNITY AND SHOW ME THE MONEY!; EVOLUTION OF A BRAND: NOT YOUR FATHER'S BLUE JEANS; DIVERSIFICATION: SPREAD RISKS OVER MULTIPLE BUSINESSES; CRITICAL, NEED-TO-KNOW INFORMATION IN APPAREL ANALYTICS; Seasonality: Styles Change like the Wind; Seasonal Counterpoint; Merchandise Placement and Presentation: From Racks to Riches; Accessories; Next Best Offers; Promotions: Lifeblood of the Apparel Business; RETAIL IN GENERAL: IMPULSE BUYING Chapter 4: Importance of Geography and DemographicsUNDERSTANDING THE TOOLS AND THE DATA REQUIREMENTS; How Geographic Information Systems Work: Science behind the Tools; GIS Layers of Information: Building a Map, Layer by Layer; HOW GEOGRAPHY FITS INTO RETAIL: LOCATION, LOCATION, LOCATION!; Retail Geography: Data and Lots of It; Retail Data: Internal Data Collection; Retail Trade Areas: Differing Methods for Debate; Zip Code Data: Forecasting Application Volume by Store; NOW THAT WE UNDERSTAND THE TOOL AND THE DATA, WHAT DO WE DO?; Card Preference Opportunity by Zip Code: Case Study Example of Sales Penetration MapMARKET OBSERVATIONS: ADDITIONAL USES OF THE GIS TOOL; Chapter 5: In-Store Marketing and Presentation; UNDERSTANDING THE DIFFERENT STORE DESIGNS; Old Theories of Merchandise Placement; New Theories of Merchandise Placement; Mass Merchandisers Were Slow to Catch On: Does Convenience Translate into Sales?; ALL ABOUT PRICING; Everyday Low Price; Loyalty Discount Philosophies; Tiered Pricing; TYPES AND SIZES: RETAIL STORE STRATEGIES; Store in a Store: Make Shopping Convenient; What's in a Store: Convenience Stores to Hypermart Stores Hypermarts: When Is Big Too Big? |
| Record Nr. | UNINA-9910139591803321 |
Cox Emmett <1957->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox
| Retail analytics [[electronic resource] ] : the secret weapon / / Emmett Cox |
| Autore | Cox Emmett <1957-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (178 p.) |
| Disciplina | 658.8/7 |
| Collana | Wiley & SAS business series |
| Soggetto topico | Retail trade |
| ISBN |
1-118-14832-0
1-119-20534-4 1-283-27301-2 9786613273017 1-118-14835-5 |
| Classificazione | BUS057000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Retail Analytics: The Secret Weapon; Contents; Preface; Acknowledgments; Chapter 1: Retailing Analytics: An Introduction; RETAILER GOODWILL; THE INSIDE SCOOP: RETAIL POWER BROKERS; RETAIL ORGANIZATION; Real Estate Marketing; Creative Advertising Marketing; Operations Marketing (Research); Direct Marketing; Strategic Marketing; COMMUNICATING TO THE RETAIL ORGANIZATION; POINT OF SALE VERSUS MARKET BASKET DATA; DATA IS GOLD; DATA AS REVENUE: THE PRICE OF RETAIL DATA; Chapter 2: Retail and Data Analytics; HARD-CORE DATA TERMS: NOW WE'RE TALKING ABOUT THE FUN STUFF; MARKET BASKET; DATA STORAGE 101
DATA WITHOUT USE IS OVERHEADCASE STUDIES AND PRACTICAL EXAMPLES OF DATA-RELATED RETAIL PROJECTS; Trade Area Modeling; Real Estate Site Selection Modeling; Competitor Threat Analytics; Merchandise Mix Modeling: Combining Multiple Data Sources; CELEBRITY MARKETING: TRACKING EFFECTIVENESS; HOUSE BRAND VERSUS NAME BRAND; E-BUSINESS: CLICKS AND MORTAR; AFFINITY MERCHANDISING: MERCHANDISE CROSS-SELL CASE STUDY; MARKET BASKET ANALYSIS: EXAMPLES; STORE DEPARTMENTAL CROSS-SELLING; Single Category Affinity Analysis: Paper Towels; Best Checkout Register Impulse Items for Christmas Season: Case Study Chapter 3: The Apparel IndustryMANY TYPES OF APPAREL BUSINESSES; RETAILER BUILDING AND LOCATION, LOCATION, LOCATION; WHO IS MY CUSTOMER? SIZE UP THE OPPORTUNITY AND SHOW ME THE MONEY!; EVOLUTION OF A BRAND: NOT YOUR FATHER'S BLUE JEANS; DIVERSIFICATION: SPREAD RISKS OVER MULTIPLE BUSINESSES; CRITICAL, NEED-TO-KNOW INFORMATION IN APPAREL ANALYTICS; Seasonality: Styles Change like the Wind; Seasonal Counterpoint; Merchandise Placement and Presentation: From Racks to Riches; Accessories; Next Best Offers; Promotions: Lifeblood of the Apparel Business; RETAIL IN GENERAL: IMPULSE BUYING Chapter 4: Importance of Geography and DemographicsUNDERSTANDING THE TOOLS AND THE DATA REQUIREMENTS; How Geographic Information Systems Work: Science behind the Tools; GIS Layers of Information: Building a Map, Layer by Layer; HOW GEOGRAPHY FITS INTO RETAIL: LOCATION, LOCATION, LOCATION!; Retail Geography: Data and Lots of It; Retail Data: Internal Data Collection; Retail Trade Areas: Differing Methods for Debate; Zip Code Data: Forecasting Application Volume by Store; NOW THAT WE UNDERSTAND THE TOOL AND THE DATA, WHAT DO WE DO?; Card Preference Opportunity by Zip Code: Case Study Example of Sales Penetration MapMARKET OBSERVATIONS: ADDITIONAL USES OF THE GIS TOOL; Chapter 5: In-Store Marketing and Presentation; UNDERSTANDING THE DIFFERENT STORE DESIGNS; Old Theories of Merchandise Placement; New Theories of Merchandise Placement; Mass Merchandisers Were Slow to Catch On: Does Convenience Translate into Sales?; ALL ABOUT PRICING; Everyday Low Price; Loyalty Discount Philosophies; Tiered Pricing; TYPES AND SIZES: RETAIL STORE STRATEGIES; Store in a Store: Make Shopping Convenient; What's in a Store: Convenience Stores to Hypermart Stores Hypermarts: When Is Big Too Big? |
| Record Nr. | UNINA-9910822583203321 |
|
Cox Emmett <1957->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||