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Understanding your users : a practical guide to user research methods / / Kathy Baxter, Catherine Courage, and Kelly Caine
| Understanding your users : a practical guide to user research methods / / Kathy Baxter, Catherine Courage, and Kelly Caine |
| Autore | Baxter Kathy |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Amsterdam, Netherlands : , : Morgan Kaufmann, , 2015 |
| Descrizione fisica | 1 online resource (569 p.) |
| Disciplina | 004.0190688 |
| Collana | Interactive Technologies |
| Soggetto topico |
Human-computer interaction
Computer software - Development User interfaces (Computer systems) |
| ISBN |
0-12-800609-9
0-12-800232-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Understanding Your Users: A Practical Guide to User Research Methods; Copyright; In Praise Of Understanding Your Users, Second Edition ; Contents; Preface; What Is New in This Edition: Ten Years of Progress; How to Use This Book; Part 1: What You Need to Know Before Choosing an Activity; Part 2: Get Up and Running; Part 3: The Methods; Part 4: Wrapping Up; Part 5: Appendices; Targeted Readers; New to User Experience; Students; User Experience Research Professional; User Experience Promoter; About The Authors; Acknowledgments
Part 1: What You Need to Know Before Choosing an ActivityChapter 1: Introduction to User Experience; What Is User Experience?; Who Does User Experience?; User-Centered Design; Principles of User-Centered Design; An Early Focus on Users and Tasks; Empirical Measurement of Product Usage; Iterative Design; Incorporating UCD Principles into the Product Development Life Cycle; Stage 1: Concept; Stage 2: Design; Stage 3: Develop; Stage 4: Release; Design Thinking; A Variety of Requirements; The Product Team's Perspective; Business Requirements; Marketing and Sales Requirements; User Requirements Getting Stakeholder Buy-In for Your ActivityArguments and Counterarguments; Preventing Resistance; Get Stakeholder Involvement; Become a Virtual Team Member; What Is Next?; Chapter 2: Before You Choose an Activity: Learning About Your Product Users; Introduction; Existing Research; Learn About Your Product; Use Your Product; Networking; Customer Support Comments; Social Sentiment Analysis; Log Files and Web Analytics; Your Marketing Department; Competitors; Early Adopter or Partner Feedback; Learn About Your Users; Step 1: User Profile; Finding Information to Build Your User Profile Understanding the Types of UsersCreating a User Profile; Step 2: Personas; Benefits of Personas; Things to Be Aware of When Creating Personas; Creating a Persona; Things to Be Aware of When Using Personas; Step 3: Guiding Principles/Antiprinciples; Brainstorm; Define It to Measure It; Repeat for Antiprinciples; Evaluate; Step 4: Scenarios; Benefits of a Scenario; Things to Be Aware of When Creating Scenarios; Creating Scenarios; Special Populations; International Users; Ethical Considerations for International Research; Accessibility; Children; Older Users; Pulling It All Together Rasas: IndiaThe Auto Rickshaw Radio: A New Representation for the Semantic Differential Scale; The Animal Picture Board: Kenya; Bizarre Bazaar: South Africa; Lessons Learned; To Conclude; Chapter 3: Ethical and Legal Considerations; Introduction; Policies vs. Laws vs. Ethics; Ethical Considerations; Do No Harm; The Right to Be Informed; Permission to Record; Create a Comfortable Experience; Appropriate Language; Anonymity vs. Confidentiality; The Right to Withdraw; Appropriate Incentives; Valid and Reliable Data; Acknowledge Your True Capabilities; Data Retention, Documentation, and Security Debrief |
| Record Nr. | UNINA-9910797276703321 |
Baxter Kathy
|
||
| Amsterdam, Netherlands : , : Morgan Kaufmann, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Understanding your users : a practical guide to user research methods / / Kathy Baxter, Catherine Courage, and Kelly Caine
| Understanding your users : a practical guide to user research methods / / Kathy Baxter, Catherine Courage, and Kelly Caine |
| Autore | Baxter Kathy |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Amsterdam, Netherlands : , : Morgan Kaufmann, , 2015 |
| Descrizione fisica | 1 online resource (569 p.) |
| Disciplina | 004.0190688 |
| Collana | Interactive Technologies |
| Soggetto topico |
Human-computer interaction
Computer software - Development User interfaces (Computer systems) |
| ISBN |
0-12-800609-9
0-12-800232-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Understanding Your Users: A Practical Guide to User Research Methods; Copyright; In Praise Of Understanding Your Users, Second Edition ; Contents; Preface; What Is New in This Edition: Ten Years of Progress; How to Use This Book; Part 1: What You Need to Know Before Choosing an Activity; Part 2: Get Up and Running; Part 3: The Methods; Part 4: Wrapping Up; Part 5: Appendices; Targeted Readers; New to User Experience; Students; User Experience Research Professional; User Experience Promoter; About The Authors; Acknowledgments
Part 1: What You Need to Know Before Choosing an ActivityChapter 1: Introduction to User Experience; What Is User Experience?; Who Does User Experience?; User-Centered Design; Principles of User-Centered Design; An Early Focus on Users and Tasks; Empirical Measurement of Product Usage; Iterative Design; Incorporating UCD Principles into the Product Development Life Cycle; Stage 1: Concept; Stage 2: Design; Stage 3: Develop; Stage 4: Release; Design Thinking; A Variety of Requirements; The Product Team's Perspective; Business Requirements; Marketing and Sales Requirements; User Requirements Getting Stakeholder Buy-In for Your ActivityArguments and Counterarguments; Preventing Resistance; Get Stakeholder Involvement; Become a Virtual Team Member; What Is Next?; Chapter 2: Before You Choose an Activity: Learning About Your Product Users; Introduction; Existing Research; Learn About Your Product; Use Your Product; Networking; Customer Support Comments; Social Sentiment Analysis; Log Files and Web Analytics; Your Marketing Department; Competitors; Early Adopter or Partner Feedback; Learn About Your Users; Step 1: User Profile; Finding Information to Build Your User Profile Understanding the Types of UsersCreating a User Profile; Step 2: Personas; Benefits of Personas; Things to Be Aware of When Creating Personas; Creating a Persona; Things to Be Aware of When Using Personas; Step 3: Guiding Principles/Antiprinciples; Brainstorm; Define It to Measure It; Repeat for Antiprinciples; Evaluate; Step 4: Scenarios; Benefits of a Scenario; Things to Be Aware of When Creating Scenarios; Creating Scenarios; Special Populations; International Users; Ethical Considerations for International Research; Accessibility; Children; Older Users; Pulling It All Together Rasas: IndiaThe Auto Rickshaw Radio: A New Representation for the Semantic Differential Scale; The Animal Picture Board: Kenya; Bizarre Bazaar: South Africa; Lessons Learned; To Conclude; Chapter 3: Ethical and Legal Considerations; Introduction; Policies vs. Laws vs. Ethics; Ethical Considerations; Do No Harm; The Right to Be Informed; Permission to Record; Create a Comfortable Experience; Appropriate Language; Anonymity vs. Confidentiality; The Right to Withdraw; Appropriate Incentives; Valid and Reliable Data; Acknowledge Your True Capabilities; Data Retention, Documentation, and Security Debrief |
| Record Nr. | UNINA-9910816993503321 |
|
Baxter Kathy
|
||
| Amsterdam, Netherlands : , : Morgan Kaufmann, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||