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The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits
| The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits |
| Autore | Cooper Brant |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
| Descrizione fisica | 1 online resource (273 p.) |
| Soggetto topico |
Entrepreneurship
Success in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-09507-7
1-119-09499-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Startup revolution -- Lean into change -- All the fish in the sea -- Wading in the value stream -- Core lean entrepreneur -- The lean journey -- The final word. |
| Record Nr. | UNINA-9910466135203321 |
Cooper Brant
|
||
| Hoboken, New Jersey : , : Wiley, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits
| The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits |
| Autore | Cooper Brant |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 658.4/21 |
| Soggetto topico |
Entrepreneurship
Success in business |
| ISBN |
1-119-09507-7
1-119-09499-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Startup revolution -- Lean into change -- All the fish in the sea -- Wading in the value stream -- Core lean entrepreneur -- The lean journey -- The final word. |
| Record Nr. | UNINA-9910798004903321 |
|
Cooper Brant
|
||
| Hoboken, New Jersey : , : Wiley, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits
| The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits |
| Autore | Cooper Brant |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 658.4/21 |
| Soggetto topico |
Entrepreneurship
Success in business |
| ISBN |
1-119-09507-7
1-119-09499-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Startup revolution -- Lean into change -- All the fish in the sea -- Wading in the value stream -- Core lean entrepreneur -- The lean journey -- The final word. |
| Record Nr. | UNINA-9910824491203321 |
|
Cooper Brant
|
||
| Hoboken, New Jersey : , : Wiley, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The lean entrepreneur [[electronic resource] ] : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits
| The lean entrepreneur [[electronic resource] ] : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits |
| Autore | Cooper Brant |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 658.4/21 |
| Altri autori (Persone) | VlaskovitsPatrick |
| Soggetto topico |
Entrepreneurship
Success in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-33186-9
1-283-99371-6 1-118-33408-6 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets; Copyright; Contents; Special Thanks; The Lean Entrepreneur Early Adopters; Foreword; Introduction; What Is The Lean Entrepreneur?; Why Read (Be) The Lean Entrepreneur?; Who Is the Lean Entrepreneur?; How to Use The Lean Entrepreneur; Chapter 1: Startup Revolution; The Myth of the Visionary (Take 1); The Myth of the Visionary (Take 2); Case Study: Disrupting Venture Capital; Bytes Eating the World; Hype and Hyper; Feeling Claustrophobic?; Which Is to Say, Disruption Hurts
Black Swans, White Rats, Red Herrings Primordial Innovation Soup; The Value-Creation Economy; Case Study: Customized Value Creation; And Cue the Lean Startup; Lean Startup, Please Meet the Lean Entrepreneur; Lean Startup and Disruption; Chapter 2: Vision, Values, and Culture; Vision and Values; Driving Force; Segment-Centric; Problem-Centric; Product-Centric; Technology-Centric; Case Study: Is the Problem Really Solvable?; What Do You Want to Be?; Lean into It: The Lean Startup Culture; Case Study: Experience-Driven Jumpstart; Empowering the Edge; Kill the Silos; Case Study: KISSmetrics Product Development Marketing; Legal and Accounting; Root-Cause Analysis; Case Study: Root-Cause Analysis on Sales; Big, Old, and . . . Lean?; Over the Horizon: A Framework; Case Study: Lean Startup Horizons; Work to Do; Chapter 3: All the Fish in the Sea; Case Study: The Ethology of the Fish; Know Your Audience: Why Segmentation Matters; Market Segment; Personas: Create a Fake Customer; Case Study: Salim's Fish Inventory; Choosing a Market Segment; Case Study: Carla's Dream Jobs; If You Get Nothing Else from This Chapter; Case Study: It's in the Name; One Final Analogy; Work to Do Chapter 4: Wading in the Value Stream Articulating the Value Stream; Case Study: Seeing from Customer's View; Value-Stream Discovery; Customer State; Customer Action; Business Action; Measure; Growth Engine; Minimum Viable Product; Conversion; Funnel; Acquisition Channel; Case Study: AppFog's High Hurdle; Work to Do; Chapter 5: Diving In; Listen to Your Customers-or Not; Believing the Customer; Customer Interaction; Customer Development; Case Study: Don't Just Get Out of the Building, Get Out of the Country; Be a Zoologist; Be a Doctor; Getting Customers to Talk Case Study: What's the Worst That Can Happen?Case Study: A Nonprofit Lean Startup; Work to Do; Chapter 6: Viability Experiments; The Infamous Landing Page; Concierge Test; Case Study: Curating User Experience; Wizard of Oz Test; Case Study: Idea to Wizard of Oz in under 90 Days; Crowd-Funding Test; Case Study: Two-Sided Market Lean Startup; Prototyping; Case Study: MVP: Motor Vehicle Prototype; Work to Do; Chapter 7: Data's Double-Edged Sword; Case Study: Disrupting the Undisruptable; New Products; Problem-Solution Fit; Viability; Product-Market Fit; Online Engagement; Offline Engagement Sharing Product |
| Record Nr. | UNINA-9910463343203321 |
|
Cooper Brant
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The lean entrepreneur [[electronic resource] ] : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits
| The lean entrepreneur [[electronic resource] ] : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits |
| Autore | Cooper Brant |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 658.4/21 |
| Altri autori (Persone) | VlaskovitsPatrick |
| Soggetto topico |
Entrepreneurship
Success in business |
| ISBN |
1-118-33186-9
1-283-99371-6 1-118-33408-6 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets; Copyright; Contents; Special Thanks; The Lean Entrepreneur Early Adopters; Foreword; Introduction; What Is The Lean Entrepreneur?; Why Read (Be) The Lean Entrepreneur?; Who Is the Lean Entrepreneur?; How to Use The Lean Entrepreneur; Chapter 1: Startup Revolution; The Myth of the Visionary (Take 1); The Myth of the Visionary (Take 2); Case Study: Disrupting Venture Capital; Bytes Eating the World; Hype and Hyper; Feeling Claustrophobic?; Which Is to Say, Disruption Hurts
Black Swans, White Rats, Red Herrings Primordial Innovation Soup; The Value-Creation Economy; Case Study: Customized Value Creation; And Cue the Lean Startup; Lean Startup, Please Meet the Lean Entrepreneur; Lean Startup and Disruption; Chapter 2: Vision, Values, and Culture; Vision and Values; Driving Force; Segment-Centric; Problem-Centric; Product-Centric; Technology-Centric; Case Study: Is the Problem Really Solvable?; What Do You Want to Be?; Lean into It: The Lean Startup Culture; Case Study: Experience-Driven Jumpstart; Empowering the Edge; Kill the Silos; Case Study: KISSmetrics Product Development Marketing; Legal and Accounting; Root-Cause Analysis; Case Study: Root-Cause Analysis on Sales; Big, Old, and . . . Lean?; Over the Horizon: A Framework; Case Study: Lean Startup Horizons; Work to Do; Chapter 3: All the Fish in the Sea; Case Study: The Ethology of the Fish; Know Your Audience: Why Segmentation Matters; Market Segment; Personas: Create a Fake Customer; Case Study: Salim's Fish Inventory; Choosing a Market Segment; Case Study: Carla's Dream Jobs; If You Get Nothing Else from This Chapter; Case Study: It's in the Name; One Final Analogy; Work to Do Chapter 4: Wading in the Value Stream Articulating the Value Stream; Case Study: Seeing from Customer's View; Value-Stream Discovery; Customer State; Customer Action; Business Action; Measure; Growth Engine; Minimum Viable Product; Conversion; Funnel; Acquisition Channel; Case Study: AppFog's High Hurdle; Work to Do; Chapter 5: Diving In; Listen to Your Customers-or Not; Believing the Customer; Customer Interaction; Customer Development; Case Study: Don't Just Get Out of the Building, Get Out of the Country; Be a Zoologist; Be a Doctor; Getting Customers to Talk Case Study: What's the Worst That Can Happen?Case Study: A Nonprofit Lean Startup; Work to Do; Chapter 6: Viability Experiments; The Infamous Landing Page; Concierge Test; Case Study: Curating User Experience; Wizard of Oz Test; Case Study: Idea to Wizard of Oz in under 90 Days; Crowd-Funding Test; Case Study: Two-Sided Market Lean Startup; Prototyping; Case Study: MVP: Motor Vehicle Prototype; Work to Do; Chapter 7: Data's Double-Edged Sword; Case Study: Disrupting the Undisruptable; New Products; Problem-Solution Fit; Viability; Product-Market Fit; Online Engagement; Offline Engagement Sharing Product |
| Record Nr. | UNINA-9910786016003321 |
|
Cooper Brant
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits
| The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / / Brant Cooper, Patrick Vlaskovits |
| Autore | Cooper Brant |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 658.4/21 |
| Altri autori (Persone) | VlaskovitsPatrick |
| Soggetto topico |
Entrepreneurship
Success in business |
| ISBN |
1-118-33186-9
1-283-99371-6 1-118-33408-6 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets; Copyright; Contents; Special Thanks; The Lean Entrepreneur Early Adopters; Foreword; Introduction; What Is The Lean Entrepreneur?; Why Read (Be) The Lean Entrepreneur?; Who Is the Lean Entrepreneur?; How to Use The Lean Entrepreneur; Chapter 1: Startup Revolution; The Myth of the Visionary (Take 1); The Myth of the Visionary (Take 2); Case Study: Disrupting Venture Capital; Bytes Eating the World; Hype and Hyper; Feeling Claustrophobic?; Which Is to Say, Disruption Hurts
Black Swans, White Rats, Red Herrings Primordial Innovation Soup; The Value-Creation Economy; Case Study: Customized Value Creation; And Cue the Lean Startup; Lean Startup, Please Meet the Lean Entrepreneur; Lean Startup and Disruption; Chapter 2: Vision, Values, and Culture; Vision and Values; Driving Force; Segment-Centric; Problem-Centric; Product-Centric; Technology-Centric; Case Study: Is the Problem Really Solvable?; What Do You Want to Be?; Lean into It: The Lean Startup Culture; Case Study: Experience-Driven Jumpstart; Empowering the Edge; Kill the Silos; Case Study: KISSmetrics Product Development Marketing; Legal and Accounting; Root-Cause Analysis; Case Study: Root-Cause Analysis on Sales; Big, Old, and . . . Lean?; Over the Horizon: A Framework; Case Study: Lean Startup Horizons; Work to Do; Chapter 3: All the Fish in the Sea; Case Study: The Ethology of the Fish; Know Your Audience: Why Segmentation Matters; Market Segment; Personas: Create a Fake Customer; Case Study: Salim's Fish Inventory; Choosing a Market Segment; Case Study: Carla's Dream Jobs; If You Get Nothing Else from This Chapter; Case Study: It's in the Name; One Final Analogy; Work to Do Chapter 4: Wading in the Value Stream Articulating the Value Stream; Case Study: Seeing from Customer's View; Value-Stream Discovery; Customer State; Customer Action; Business Action; Measure; Growth Engine; Minimum Viable Product; Conversion; Funnel; Acquisition Channel; Case Study: AppFog's High Hurdle; Work to Do; Chapter 5: Diving In; Listen to Your Customers-or Not; Believing the Customer; Customer Interaction; Customer Development; Case Study: Don't Just Get Out of the Building, Get Out of the Country; Be a Zoologist; Be a Doctor; Getting Customers to Talk Case Study: What's the Worst That Can Happen?Case Study: A Nonprofit Lean Startup; Work to Do; Chapter 6: Viability Experiments; The Infamous Landing Page; Concierge Test; Case Study: Curating User Experience; Wizard of Oz Test; Case Study: Idea to Wizard of Oz in under 90 Days; Crowd-Funding Test; Case Study: Two-Sided Market Lean Startup; Prototyping; Case Study: MVP: Motor Vehicle Prototype; Work to Do; Chapter 7: Data's Double-Edged Sword; Case Study: Disrupting the Undisruptable; New Products; Problem-Solution Fit; Viability; Product-Market Fit; Online Engagement; Offline Engagement Sharing Product |
| Record Nr. | UNINA-9910817738703321 |
|
Cooper Brant
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||