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It's not just PR [[electronic resource]] : public relations in society / / W. Timothy Coombs, Sherry J. Holladay
| It's not just PR [[electronic resource]] : public relations in society / / W. Timothy Coombs, Sherry J. Holladay |
| Autore | Coombs W. Timothy |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : Wiley-Blackwell, c2014 |
| Descrizione fisica | 1 online resource (170 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | HolladaySherry J |
| Soggetto topico | Public relations - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-55404-3
1-118-55409-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
It's Not Just PR Public Relations in Society; Copyright; Contents; Acknowledgments; Introduction to the Second Edition; 1 Does Society Need Public Relations?; Media Use and the Term "PR"; Criticisms of Public Relations; Popular press attacks on public relations; Common themes in critiques of public relations; Popular Press Books Describing the Importance of Public Relations; Positioning Public Relations; Social Media Revolution or Evolution?; Public Relations and the Marketplace of Ideas; Public Relations Literacy; Re-focusing Public Relations; Conclusion
2 Ethical Implications of Public Relations What Is Public Communication?; Ethical Responsibilities of PR as a Form of Public Communication; Ethical Perspectives; Professional Associations and Ethics; The Boundary spanning Role of the PR Professional; Tensions for PR Practitioners; Power Relationships; The Power of PR Professionals in the Corporation; A Postmodern Perspective on PR; Conclusion; 3 Who Practices Public Relations?; Corporate-centric Histories of Public Relations; Antagonistic Views of Corporations and Activists; Power and Marginalization First Reform Era: Abolitionism and Temperance Public relations aspect; Second Reform Era: The Muckrakers; Public relations aspect; Saul Alinsky: Activism in the 1960's; Public relations aspect; Birth of Issues Management; Public relations aspect; Internet Activism: Going Digital; Pre-social-media Internet activism; Post-social media Internet activism; Public relations aspect; Labor Unions and Public Relations; Public relations aspect; Conclusion; 4 Public Relations Influences Society; Issues Management: A Framework of Effects on Public Policy; EPA bans Alar under pressure AMA's objection to national health insurance Local battles: retailing and healthcare; Shaping Public Behavior; Keep America Beautiful; Let's Move; Zombie Apocalypse; RED Campaign; Initiative Neue Soziale Marktwirtschaft (INSM); Private Politics; Nestlé and Greenpeace; Starbucks and UK taxes; Mixing Policy, Social, and Private Changes: Direct-to-Consumer Advertising and Big Pharm; Conclusion; 5 Shifting the View of Public Relations; Reconsidering the Positioning of Public Relations: A Societal Focus; Revisiting the Definition of Public Relations Conflict: Exercise and resistance of power through public relations Detox campaign: exercising influence through public relations; The UN places human rights on the corporate agenda; Where We Have Been; References; Index |
| Record Nr. | UNINA-9910452168003321 |
Coombs W. Timothy
|
||
| Chichester, West Sussex, U.K., : Wiley-Blackwell, c2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
It's not just PR [[electronic resource]] : public relations in society / / W. Timothy Coombs, Sherry J. Holladay
| It's not just PR [[electronic resource]] : public relations in society / / W. Timothy Coombs, Sherry J. Holladay |
| Autore | Coombs W. Timothy |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : Wiley-Blackwell, c2014 |
| Descrizione fisica | 1 online resource (170 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | HolladaySherry J |
| Collana | New York Academy of Sciences |
| Soggetto topico | Public relations - Social aspects |
| ISBN |
1-118-55404-3
1-118-55409-4 |
| Classificazione |
674
659.2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
It's Not Just PR Public Relations in Society; Copyright; Contents; Acknowledgments; Introduction to the Second Edition; 1 Does Society Need Public Relations?; Media Use and the Term "PR"; Criticisms of Public Relations; Popular press attacks on public relations; Common themes in critiques of public relations; Popular Press Books Describing the Importance of Public Relations; Positioning Public Relations; Social Media Revolution or Evolution?; Public Relations and the Marketplace of Ideas; Public Relations Literacy; Re-focusing Public Relations; Conclusion
2 Ethical Implications of Public Relations What Is Public Communication?; Ethical Responsibilities of PR as a Form of Public Communication; Ethical Perspectives; Professional Associations and Ethics; The Boundary spanning Role of the PR Professional; Tensions for PR Practitioners; Power Relationships; The Power of PR Professionals in the Corporation; A Postmodern Perspective on PR; Conclusion; 3 Who Practices Public Relations?; Corporate-centric Histories of Public Relations; Antagonistic Views of Corporations and Activists; Power and Marginalization First Reform Era: Abolitionism and Temperance Public relations aspect; Second Reform Era: The Muckrakers; Public relations aspect; Saul Alinsky: Activism in the 1960's; Public relations aspect; Birth of Issues Management; Public relations aspect; Internet Activism: Going Digital; Pre-social-media Internet activism; Post-social media Internet activism; Public relations aspect; Labor Unions and Public Relations; Public relations aspect; Conclusion; 4 Public Relations Influences Society; Issues Management: A Framework of Effects on Public Policy; EPA bans Alar under pressure AMA's objection to national health insurance Local battles: retailing and healthcare; Shaping Public Behavior; Keep America Beautiful; Let's Move; Zombie Apocalypse; RED Campaign; Initiative Neue Soziale Marktwirtschaft (INSM); Private Politics; Nestlé and Greenpeace; Starbucks and UK taxes; Mixing Policy, Social, and Private Changes: Direct-to-Consumer Advertising and Big Pharm; Conclusion; 5 Shifting the View of Public Relations; Reconsidering the Positioning of Public Relations: A Societal Focus; Revisiting the Definition of Public Relations Conflict: Exercise and resistance of power through public relations Detox campaign: exercising influence through public relations; The UN places human rights on the corporate agenda; Where We Have Been; References; Index |
| Record Nr. | UNINA-9910779718803321 |
|
Coombs W. Timothy
|
||
| Chichester, West Sussex, U.K., : Wiley-Blackwell, c2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing corporate social responsibility : a communication approach / / W. Timothy Coombs, Sherry J. Holladay
| Managing corporate social responsibility : a communication approach / / W. Timothy Coombs, Sherry J. Holladay |
| Autore | Coombs W. Timothy |
| Pubbl/distr/stampa | Malden, Massachusetts : , : Wiley-Blackwell, , [2012] |
| Descrizione fisica | 1 online resource (196 p.) |
| Disciplina | 658.4/08 |
| Soggetto topico |
Business communication
Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-10668-7
1-118-10666-0 1-283-92755-1 1-118-10665-2 |
| Classificazione | BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
MANAGING CORPORATE SOCIAL RESPONSIBILITY: A Communication Approach; Contents in Detail; Acknowledgments; 1: Conceptualizing Corporate Social Responsibility; Box 1.1 The Sullivan Principles; Corporate Social Responsibility: Seeking Parameters; Defining CSR; Box 1.2 Definition of CSR; Benefits and Costs of CSR; Two Sides of CSR Cost-Benefit Analysis; CSR Costs for Corporations; CSR Costs for Society; CSR Benefits for Corporations; CSR Benefits for Society; Winning and Sustaining Support for CSR; Other Conceptual Questions about CSR; CSR: Modern or Historic?
Box 1.3 Forest Stewardship Council (FSC) StandardsForms of CSR; Where Is CSR's Home?; Should CSR Standards Be Localized or Globalized?; Conclusion; 2: Strategic CSR; Characteristics of the Corporation; Stakeholder Expectations and the Importance of Organizational Identification; Reputational Benefits of CSR; Perceived Motives for CSR Initiatives; General Strategic Guidance: Approaching the CSR Process as Change Management; Everyone Loves a Good Story; The CSR Process Model: A Brief Preview; 3: CSR Scanning and Monitoring; Issues Management; Scanning and CSR; Prioritizing CSR Concerns Monitoring and CSRScanning and Monitoring in Concert; Stakeholder Engagement's Role in Scanning and Monitoring; Conclusion and Critical Questions; 4: Formative Research; Researching Stakeholder Expectations for CSR; Box 4.1 MyStarbucksIdea CSR suggestions; The Expectation Gap Approach; Box 4.2 IKEA Child Labour Code of Conduct; Origins of Expectation Gaps; Box 4.3 Pinkwashing Detection; Relevance of Operant Conditioning Theory to Stakeholder Challenges; The Alignment Approach; The Counterbalance: Corporate Concerns; Conclusion and Critical Questions; 5: Create the CSR Initiative Selecting the CSR Initiatives: Appreciating the Contestable Nature of CSRDiffering CSR Expectations among Stakeholders; Stakeholder Salience; Box 5.1 Stakeholder Salience; What Constitutes CSR?; Stakeholder Participation in Decision Making; Organizational Justice in the Engagement Process; The "Right Amount" of CSR; When Employees Challenge CSR: Considering Internal Stakeholders; Preparing for Negative Stakeholder Reactions: Message Mapping; Developing CSR Objectives; Box 5.2 Message-Mapping Template; Process versus Outcome Objectives; Conclusion and Critical Questions 6: Communicate the CSR InitiativeCSR Promotional Communication Dilemma; Box 6.1 Overview of Corporate-Activist Partnerships; Communication Channels for CSR Messaging; Overview of Communication Channels for CSR; Box 6.2 Social Media Overview; Employees as a Communication Channel; External Stakeholders as a Communication Channel; Strategic Application of Social Media to CSR Communication; The Overall CSR Promotional Communication Strategy; Annual Reports and CSR Communication; Conclusion and Critical Questions; 7: Evaluation and Feedback; Evaluation; Assurance and CSR Evaluation Stakeholder Engagement in the Evaluation Process |
| Record Nr. | UNINA-9910208839503321 |
|
Coombs W. Timothy
|
||
| Malden, Massachusetts : , : Wiley-Blackwell, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||