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Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook
| Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook |
| Autore | Cook Arthur G |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Gower, c2006 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 615.1068/4 |
| Soggetto topico |
Pharmaceutical industry - Forecasting
Pharmaceutical industry |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-96869-2
9786611968694 0-7546-8557-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index |
| Record Nr. | UNINA-9910450893903321 |
Cook Arthur G
|
||
| Aldershot, England ; ; Burlington, VT, : Gower, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook
| Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook |
| Autore | Cook Arthur G |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Gower, c2006 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 615.1068/4 |
| Soggetto topico |
Pharmaceutical industry - Forecasting
Pharmaceutical industry |
| ISBN |
1-351-15815-5
0-8153-8904-3 1-351-15816-3 1-351-15814-7 9780830587176 1-281-96869-2 9786611968694 0-7546-8557-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index |
| Record Nr. | UNINA-9910777053003321 |
|
Cook Arthur G
|
||
| Aldershot, England ; ; Burlington, VT, : Gower, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook
| Forecasting for the pharmaceutical industry [[electronic resource] ] : models for new product and in-market forecasting and how to use them / / Arthur G. Cook |
| Autore | Cook Arthur G |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Gower, c2006 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 615.1068/4 |
| Soggetto topico |
Pharmaceutical industry - Forecasting
Pharmaceutical industry |
| ISBN |
1-351-15815-5
0-8153-8904-3 1-351-15816-3 1-351-15814-7 9780830587176 1-281-96869-2 9786611968694 0-7546-8557-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; Acknowledgements; Foreword; 1 THE PAST AND THE PRESENT; 2 THE FORECASTING PROCESS; 3 NEW PRODUCT FORECASTING; 4 IN-MARKET PRODUCT FORECASTING; 5 THOUGHTS FOR THE FUTURE; 6 PHARMACO - A FORECASTING CASE STUDY; Appendix: Forecast Techniques; References and Further Reading; Index |
| Record Nr. | UNINA-9910826683503321 |
|
Cook Arthur G
|
||
| Aldershot, England ; ; Burlington, VT, : Gower, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||