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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
| Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
| Autore | Neves Marcos Fava |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina |
658.8
658.8/02 |
| Altri autori (Persone) |
CastroLuciano Thome e
ConsoliMatheus Alberto |
| Soggetto topico |
Strategic planning
Industrial management Marketing Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-16438-X
1-282-57187-7 9786612571879 0-203-85986-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
| Record Nr. | UNINA-9910457090103321 |
Neves Marcos Fava
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
| Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
| Autore | Neves Marcos Fava |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina |
658.8
658.8/02 |
| Altri autori (Persone) |
CastroLuciano Thome e
ConsoliMatheus Alberto |
| Soggetto topico |
Strategic planning
Industrial management Marketing Competition |
| ISBN |
1-135-16437-1
1-135-16438-X 1-282-57187-7 9786612571879 0-203-85986-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
| Record Nr. | UNINA-9910781075003321 |
|
Neves Marcos Fava
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
| Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
| Autore | Neves Marcos Fava |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina |
658.8
658.8/02 |
| Altri autori (Persone) |
CastroLuciano Thome e
ConsoliMatheus Alberto |
| Soggetto topico |
Strategic planning
Industrial management Marketing Competition |
| ISBN |
1-135-16437-1
1-135-16438-X 1-282-57187-7 9786612571879 0-203-85986-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
| Record Nr. | UNINA-9910818454203321 |
|
Neves Marcos Fava
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||