top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.

Biblioteca

MARC Lista (tabellare)
Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch
Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch
Autore Conaway Roger N
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Descrizione fisica 1 online resource (198 p.)
Disciplina 658.45
Altri autori (Persone) LaaschOliver
Collana Corporate communication collection
Soggetto topico Business communication
Social responsibility of business
Soggetto genere / forma Electronic books.
Soggetto non controllato Corporate Responsibility
Corporate Sustainability
Business Ethics
Marketing
Communication
Stakeholder Management
ISBN 1-283-89319-3
1-60649-325-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.
Record Nr. UNINA-9910462447803321
Conaway Roger N  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch
Communication in responsible business [[electronic resource] ] : strategies, concepts, and cases / / Roger N. Conaway and Oliver Laasch
Autore Conaway Roger N
Edizione [1st ed.]
Pubbl/distr/stampa [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Descrizione fisica 1 online resource (198 p.)
Disciplina 658.45
Altri autori (Persone) LaaschOliver
Collana Corporate communication collection
Soggetto topico Business communication
Social responsibility of business
Soggetto non controllato Corporate Responsibility
Corporate Sustainability
Business Ethics
Marketing
Communication
Stakeholder Management
ISBN 1-283-89319-3
1-60649-325-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.
Record Nr. UNINA-9910785800703321
Conaway Roger N  
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui