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Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups / / Peter S. Cohan
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups / / Peter S. Cohan
Autore Cohan Peter S. <1957->
Edizione [1st ed. 2020.]
Pubbl/distr/stampa New York, New York State : , : APress, , [2020]
Descrizione fisica 1 online resource (XV, 175 p. 13 illus.)
Disciplina 658.8
Soggetto topico Marketing
Business planning
Strategic planning
ISBN 1-4842-6519-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1: Exploring Strategic Mindset by Industry -- Chapter 1: Introduction -- Chapter 2: Consumer Electronics -- Chapter 3: Video Entertainment -- Chapter 4: Newspapers -- Chapter 5: Groceries -- Chapter 6: Furniture -- Chapter 7: Logistics -- Part 2: Implications for Leaders -- Chapter 8: Leading Through Strategic Mindset -- Appendix: Notes.-.
Record Nr. UNINA-9910739412303321
Cohan Peter S. <1957->  
New York, New York State : , : APress, , [2020]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Hungry start-up strategy [[electronic resource] ] : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan
Hungry start-up strategy [[electronic resource] ] : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan
Autore Cohan Peter S. <1957->
Edizione [1st ed.]
Pubbl/distr/stampa San Francisco, : Berrett-Koehler Publishers, c2012
Descrizione fisica 1 online resource (262 p.)
Disciplina 658.1/1
658.11
Collana BK Business
Soggetto topico New business enterprises
Strategic planning
Venture capital
Entrepreneurship
ISBN 1-283-70498-6
1-60994-529-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Preface; Introduction; PART ONE: SIX START-UP CHOICES; 1 Setting Goals: What Makes You Hungry?; 2 Picking Markets: Feed Your Customers and They'll Feed You; 3 Raising Capital: Maintain Your Fighting Weight; 4 Building the Team: Whom Do You Invite to the Table?; 5 Gaining Share: Satisfy Your Customers' Cravings; 6 Adapting to Change: Don't Let Others Eat Your Lunch; PART TWO: IMPLICATIONS FOR STAKEHOLDERS; 7 Straight Talk from Start-Up Capital Providers; 8 Can Big Companies Train Entrepreneurs?; 9 Resources; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M
NO; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author
Record Nr. UNINA-9910785722003321
Cohan Peter S. <1957->  
San Francisco, : Berrett-Koehler Publishers, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan
Hungry start-up strategy : creating new ventures with limited resources and unlimited vision / / Peter S. Cohan
Autore Cohan Peter S. <1957->
Edizione [1st ed.]
Pubbl/distr/stampa San Francisco, : Berrett-Koehler Publishers, c2012
Descrizione fisica 1 online resource (262 p.)
Disciplina 658.1/1
Collana BK Business
Soggetto topico New business enterprises
Strategic planning
Venture capital
Entrepreneurship
ISBN 9781283704984
1283704986
9781609945299
1609945298
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Preface; Introduction; PART ONE: SIX START-UP CHOICES; 1 Setting Goals: What Makes You Hungry?; 2 Picking Markets: Feed Your Customers and They'll Feed You; 3 Raising Capital: Maintain Your Fighting Weight; 4 Building the Team: Whom Do You Invite to the Table?; 5 Gaining Share: Satisfy Your Customers' Cravings; 6 Adapting to Change: Don't Let Others Eat Your Lunch; PART TWO: IMPLICATIONS FOR STAKEHOLDERS; 7 Straight Talk from Start-Up Capital Providers; 8 Can Big Companies Train Entrepreneurs?; 9 Resources; Notes; Acknowledgments; Index; A; B; C; D; E; F; G; H; I; J; K; L; M
NO; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author
Record Nr. UNINA-9910808823403321
Cohan Peter S. <1957->  
San Francisco, : Berrett-Koehler Publishers, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui