Concise encyclopedia of insurance terms / / by Lawrence S. Silver, Robert E. Stevens, Kenneth E. Clow |
Autore | Silver Lawrence S. <1948-, > |
Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
Descrizione fisica | 1 online resource (200 p.) |
Disciplina | 368.003 |
Altri autori (Persone) |
ClowKenneth E
StevensRobert E. <1942-> |
Soggetto topico |
Insurance - Terminology
Insurance |
Soggetto genere / forma | Electronic books. |
ISBN |
1-136-96674-9
1-282-56950-3 9786612569500 0-203-85105-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Common Insurance Acronyms; About the Authors; Acknowledgments; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; 529 Savings Plan; Index |
Record Nr. | UNINA-9910459399203321 |
Silver Lawrence S. <1948-, >
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New York : , : Routledge, , 2010 | ||
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Lo trovi qui: Univ. Federico II | ||
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Concise encyclopedia of insurance terms / / by Lawrence S. Silver, Robert E. Stevens, Kenneth E. Clow |
Autore | Silver Lawrence S. <1948-, > |
Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
Descrizione fisica | 1 online resource (200 p.) |
Disciplina | 368.003 |
Altri autori (Persone) |
ClowKenneth E
StevensRobert E. <1942-> |
Soggetto topico |
Insurance - Terminology
Insurance |
ISBN |
1-136-96673-0
1-136-96674-9 1-282-56950-3 9786612569500 0-203-85105-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Common Insurance Acronyms; About the Authors; Acknowledgments; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; 529 Savings Plan; Index |
Record Nr. | UNINA-9910792422803321 |
Silver Lawrence S. <1948-, >
![]() |
||
New York : , : Routledge, , 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Concise encyclopedia of insurance terms / / by Lawrence S. Silver, Robert E. Stevens, Kenneth E. Clow |
Autore | Silver Lawrence S. <1948-, > |
Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
Descrizione fisica | 1 online resource (200 p.) |
Disciplina | 368.003 |
Altri autori (Persone) |
ClowKenneth E
StevensRobert E. <1942-> |
Soggetto topico |
Insurance - Terminology
Insurance |
ISBN |
1-136-96673-0
1-136-96674-9 1-282-56950-3 9786612569500 0-203-85105-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Common Insurance Acronyms; About the Authors; Acknowledgments; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; 529 Savings Plan; Index |
Record Nr. | UNINA-9910800067203321 |
Silver Lawrence S. <1948-, >
![]() |
||
New York : , : Routledge, , 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Concise encyclopedia of insurance terms / / by Lawrence S. Silver, Robert E. Stevens, Kenneth E. Clow |
Autore | Silver Lawrence S. <1948-, > |
Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
Descrizione fisica | 1 online resource (200 p.) |
Disciplina | 368.003 |
Altri autori (Persone) |
ClowKenneth E
StevensRobert E. <1942-> |
Soggetto topico |
Insurance - Terminology
Insurance |
ISBN |
1-136-96673-0
1-136-96674-9 1-282-56950-3 9786612569500 0-203-85105-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Half-title; Title; Copyright; Contents; Common Insurance Acronyms; About the Authors; Acknowledgments; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; 529 Savings Plan; Index |
Record Nr. | UNINA-9910819288003321 |
Silver Lawrence S. <1948-, >
![]() |
||
New York : , : Routledge, , 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Sports marketing / / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow |
Autore | Fetchko Michael J. |
Edizione | [First edition.] |
Pubbl/distr/stampa | London : , : Routledge, , 2016 |
Descrizione fisica | 1 online resource (414 pages) : color illustrations |
Disciplina | 796.06/88 |
Altri autori (Persone) |
ClowKenneth E
RoyDonald P |
Soggetto topico | Sports - Marketing |
ISBN |
1-315-50647-5
1-315-50649-1 1-315-50648-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ch. 1. Sports meets marketing -- ch. 2. Examining sports entertainment consumption -- ch. 3. Understanding the marketing environment -- ch. 4. Segmenting audiences for sports -- ch. 5. Building a relevant brand -- ch. 6. Defining the product offering -- ch. 7. Tapping into passion through experiential marketing -- ch. 8. Planning the brand story : communications strategy -- ch. 9. Creating the brand story : communications campaigns -- ch. 10. Telling the brand story : communications channels -- ch. 11. Leveraging sports brands through sponsorship-linked marketing -- ch. 12. Measuring sports brand performance -- ch. 13. Living the brand promise : delivery of sports experiences -- ch. 14. Preparing future sports marketers. |
Record Nr. | UNINA-9910149173603321 |
Fetchko Michael J.
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London : , : Routledge, , 2016 | ||
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Lo trovi qui: Univ. Federico II | ||
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