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Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close
| Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 796.06/98 |
| Altri autori (Persone) |
CloseAngeline
KahleLynn R |
| Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| Record Nr. | UNINA-9910465221103321 |
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close
| Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 796.06/98 |
| Altri autori (Persone) |
CloseAngeline
KahleLynn R |
| Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
| ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| Record Nr. | UNINA-9910791826403321 |
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close
| Consumer behavior knowledge for effective sports and event marketing / / edited by Lynn R. Kahle, Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 796.06/98 |
| Altri autori (Persone) |
CloseAngeline
KahleLynn R |
| Soggetto topico |
Consumer behavior
Sports - Marketing Special events - Marketing Communication in marketing |
| ISBN |
1-136-91790-X
0-203-84411-4 9786613037398 1-283-03739-4 1-136-91792-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship. |
| Record Nr. | UNINA-9910828060603321 |
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Online consumer behavior : theory and research in social media, advertising, and e-tail / / edited by Angeline G. Close
| Online consumer behavior : theory and research in social media, advertising, and e-tail / / edited by Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina | 381/.142 |
| Altri autori (Persone) | CloseAngeline |
| Soggetto topico |
Consumer behavior
Internet marketing Electronic commerce - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-66491-6
9786613641847 0-203-12391-3 1-136-34222-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; online consumer behavior: theory and research insocial media, advertising, and e-tail; Copyright; Contents; Foreword; Preface; About the editor; About the Contributors; Section I Consumers' Online Identity; 1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls; 2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes?; 3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds; Section II Social Media, Blogs, and Privacy Issues
4 Managing new Media: Tools for Brand Management in Social Media5 Consumer Activism Through Social Media: Carrots Versus Sticks; 6 Authenticity in online Communications: Examining Antecedents and Consequences; 7 Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media; Section III Online Advertising and Online Search Behavior; 8 Viewer Reactions to online Political Spoof Videos and Advertisements; 9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships 10 Male Consumers' Motivations for online Information Search and Shopping BehaviorSection IV e-Tail Consumer Behavior and Online Channels; 11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs; 12 Consumer Trust and Loyalty in e-tail; 13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment; Author Index; Subject Index |
| Record Nr. | UNINA-9910465744603321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Online consumer behavior : theory and research in social media, advertising, and e-tail / / edited by Angeline G. Close
| Online consumer behavior : theory and research in social media, advertising, and e-tail / / edited by Angeline G. Close |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina | 381/.142 |
| Altri autori (Persone) | CloseAngeline |
| Soggetto topico |
Consumer behavior
Internet marketing Electronic commerce - Psychological aspects |
| ISBN |
1-136-34221-4
1-280-66491-6 9786613641847 0-203-12391-3 1-136-34222-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; online consumer behavior: theory and research insocial media, advertising, and e-tail; Copyright; Contents; Foreword; Preface; About the editor; About the Contributors; Section I Consumers' Online Identity; 1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls; 2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes?; 3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds; Section II Social Media, Blogs, and Privacy Issues
4 Managing new Media: Tools for Brand Management in Social Media5 Consumer Activism Through Social Media: Carrots Versus Sticks; 6 Authenticity in online Communications: Examining Antecedents and Consequences; 7 Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media; Section III Online Advertising and Online Search Behavior; 8 Viewer Reactions to online Political Spoof Videos and Advertisements; 9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships 10 Male Consumers' Motivations for online Information Search and Shopping BehaviorSection IV e-Tail Consumer Behavior and Online Channels; 11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs; 12 Consumer Trust and Loyalty in e-tail; 13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment; Author Index; Subject Index |
| Record Nr. | UNINA-9910791941403321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Online consumer behavior : theory and research in social media, advertising, and e-tail / / edited by Angeline G. Close
| Online consumer behavior : theory and research in social media, advertising, and e-tail / / edited by Angeline G. Close |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (401 p.) |
| Disciplina | 381/.142 |
| Altri autori (Persone) | CloseAngeline |
| Soggetto topico |
Consumer behavior
Internet marketing Electronic commerce - Psychological aspects |
| ISBN |
1-136-34221-4
1-280-66491-6 9786613641847 0-203-12391-3 1-136-34222-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; online consumer behavior: theory and research insocial media, advertising, and e-tail; Copyright; Contents; Foreword; Preface; About the editor; About the Contributors; Section I Consumers' Online Identity; 1 Snapshots of the Self: Exploring the Role of online Mobile Photo Sharing in identity Development Among Adolescent Girls; 2 Source Characteristics in online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase outcomes?; 3 overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds; Section II Social Media, Blogs, and Privacy Issues
4 Managing new Media: Tools for Brand Management in Social Media5 Consumer Activism Through Social Media: Carrots Versus Sticks; 6 Authenticity in online Communications: Examining Antecedents and Consequences; 7 Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media; Section III Online Advertising and Online Search Behavior; 8 Viewer Reactions to online Political Spoof Videos and Advertisements; 9 Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships 10 Male Consumers' Motivations for online Information Search and Shopping BehaviorSection IV e-Tail Consumer Behavior and Online Channels; 11 Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs; 12 Consumer Trust and Loyalty in e-tail; 13 Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment; Author Index; Subject Index |
| Record Nr. | UNINA-9910815310203321 |
| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||