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Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson
| Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson |
| Autore | Clements Michal <1963-> |
| Pubbl/distr/stampa | West Lafayette, Ind. : , : Purdue University Press, , 2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 306.874/3 |
| Altri autori (Persone) | ThompsonTeri Lucie <1956-> |
| Soggetto topico |
Relationship marketing
Mothers - Attitudes Consumers' preferences Consumer behavior Relationship marketing - United States Consumers' preferences - United States Consumer behavior - United States Mothers - United States - Attitudes |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-28385-9
9786613283856 1-61249-170-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion: Brand sweet spots and actions. |
| Record Nr. | UNINA-9910457283303321 |
Clements Michal <1963->
|
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| West Lafayette, Ind. : , : Purdue University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson
| Tuning into Mom : Understanding America's Most Powerful Consumer / / Michal Clements, Teri Lucie Thompson |
| Autore | Clements Michal <1963-> |
| Pubbl/distr/stampa | West Lafayette, Ind. : , : Purdue University Press, , 2011 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 306.874/3 |
| Altri autori (Persone) | ThompsonTeri Lucie <1956-> |
| Soggetto topico |
Relationship marketing
Mothers - Attitudes Consumers' preferences Consumer behavior Relationship marketing - United States Consumers' preferences - United States Consumer behavior - United States Mothers - United States - Attitudes |
| ISBN |
1-283-28385-9
9786613283856 1-61249-170-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tuning into mom : her priorities and hot buttons -- Food : stealth veggies and panini making -- Exercise and sports : moving together -- Education : from leapfrog to college -- Safety and health : safety gates, stranger danger, and designated drivers -- Technology : texting, talking, teaching -- Fashion and beauty : sweater-vests be gone! -- Conclusion: Brand sweet spots and actions. |
| Record Nr. | UNINA-9910781979003321 |
|
Clements Michal <1963->
|
||
| West Lafayette, Ind. : , : Purdue University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||