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Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2008
Descrizione fisica 1 online resource (529 p.)
Disciplina 659.1
Soggetto topico Advertising
Selling
Sales promotion - Management
Soggetto genere / forma Electronic books.
ISBN 1-64287-558-9
1-282-80368-9
9786612803680
93-5044-096-2
1-4416-8717-3
600-00-2803-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES
SALES CONTROL AND COST ANALYSISCASE STUDIES
Record Nr. UNINA-9910458764003321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2008
Descrizione fisica 1 online resource (529 p.)
Disciplina 659.1
Soggetto topico Advertising
Selling
Sales promotion - Management
ISBN 1-64287-558-9
1-282-80368-9
9786612803680
93-5044-096-2
1-4416-8717-3
600-00-2803-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES
SALES CONTROL AND COST ANALYSISCASE STUDIES
Record Nr. UNINA-9910785188203321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising, sales and promotion management / / S.A. Chunwalla
Advertising, sales and promotion management / / S.A. Chunwalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2008
Descrizione fisica 1 online resource (529 p.)
Disciplina 659.1
Soggetto topico Advertising
Selling
Sales promotion - Management
ISBN 1-64287-558-9
1-282-80368-9
9786612803680
93-5044-096-2
1-4416-8717-3
600-00-2803-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES
SALES CONTROL AND COST ANALYSISCASE STUDIES
Record Nr. UNINA-9910824296303321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai, : Himalaya Pub. House, 2009
Descrizione fisica 1 online resource (207 p.)
Disciplina 658.87
Soggetto topico Retail trade - Management
Soggetto genere / forma Electronic books.
ISBN 1-282-80180-5
9786612801808
1-4416-6151-4
93-5043-432-6
600-00-2724-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING
Record Nr. UNINA-9910459337303321
Chunawalla S. A  
Mumbai, : Himalaya Pub. House, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai, : Himalaya Pub. House, 2009
Descrizione fisica 1 online resource (207 p.)
Disciplina 658.87
Soggetto topico Retail trade - Management
ISBN 1-282-80180-5
9786612801808
1-4416-6151-4
93-5043-432-6
600-00-2724-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING
Record Nr. UNINA-9910785247003321
Chunawalla S. A  
Mumbai, : Himalaya Pub. House, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Contours of retailing management / / S.A. Chunawalla
Contours of retailing management / / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai, : Himalaya Pub. House, 2009
Descrizione fisica 1 online resource (207 p.)
Disciplina 658.87
Soggetto topico Retail trade - Management
ISBN 1-282-80180-5
9786612801808
1-4416-6151-4
93-5043-432-6
600-00-2724-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING
Record Nr. UNINA-9910826515703321
Chunawalla S. A  
Mumbai, : Himalaya Pub. House, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (199 p.)
Disciplina 659.1
Soggetto topico Advertising
Sales promotion
Soggetto genere / forma Electronic books.
ISBN 1-282-81209-2
9786612812095
1-4416-7506-X
93-5043-240-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION
Record Nr. UNINA-9910459667603321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (199 p.)
Disciplina 659.1
Soggetto topico Advertising
Sales promotion
ISBN 1-282-81209-2
9786612812095
1-4416-7506-X
93-5043-240-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION
Record Nr. UNINA-9910785664703321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
First steps in advertising and sales promotion / / S.A. Chunawalla
First steps in advertising and sales promotion / / S.A. Chunawalla
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai [India], : Himalaya Pub. House, 2010
Descrizione fisica 1 online resource (199 p.)
Disciplina 659.1
Soggetto topico Advertising
Sales promotion
ISBN 1-282-81209-2
9786612812095
1-4416-7506-X
93-5043-240-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION
Record Nr. UNINA-9910823695203321
Chunawalla S. A  
Mumbai [India], : Himalaya Pub. House, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Foundations of advertising [[electronic resource] ] : theory & practice / / S.A. Chunawalla, K.C. Sethia
Foundations of advertising [[electronic resource] ] : theory & practice / / S.A. Chunawalla, K.C. Sethia
Autore Chunawalla S. A
Edizione [Rev. ed.]
Pubbl/distr/stampa Mumbai, : Himalaya Pub. House, 2008
Descrizione fisica 1 online resource (749 p.)
Altri autori (Persone) SethiaK. C
Soggetto topico Advertising
Soggetto genere / forma Electronic books.
ISBN 1-64287-583-X
1-282-80370-0
9786612803703
1-4416-7611-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development
Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art - The Layout of Advertisements; Advertising Art - Preparation of a Layout: I; Advertising Art - Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index
Record Nr. UNINA-9910458671103321
Chunawalla S. A  
Mumbai, : Himalaya Pub. House, 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui