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Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
| Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (529 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Selling Sales promotion - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-64287-558-9
1-282-80368-9 9786612803680 93-5044-096-2 1-4416-8717-3 600-00-2803-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES SALES CONTROL AND COST ANALYSISCASE STUDIES |
| Record Nr. | UNINA-9910458764003321 |
Chunawalla S. A
|
||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla
| Advertising, sales and promotion management [[electronic resource] /] / S.A. Chunwalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (529 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Selling Sales promotion - Management |
| ISBN |
1-64287-558-9
1-282-80368-9 9786612803680 93-5044-096-2 1-4416-8717-3 600-00-2803-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES SALES CONTROL AND COST ANALYSISCASE STUDIES |
| Record Nr. | UNINA-9910785188203321 |
|
Chunawalla S. A
|
||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising, sales and promotion management / / S.A. Chunwalla
| Advertising, sales and promotion management / / S.A. Chunwalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (529 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Selling Sales promotion - Management |
| ISBN |
1-64287-558-9
1-282-80368-9 9786612803680 93-5044-096-2 1-4416-8717-3 600-00-2803-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; BASIC CONCEPTS OF PROMOTION AND COMMUNICATION; FUNDAMENTALS OF ADVERTISING; ADVERTISING RESEARCH; MARKETING AND ADVERTISING PLANNING; ADVERTISING AGENCY; MARKET ANALYSIS: SEGMENTATION AND TARGETING; CREATIVITY, CREATIVE STRATEGY AND COPYWRITING; ART DIRECTION; MEDIA PLANNING; PRINT MEDIA; ELECTRONIC MEDIA: TV-THE NEW GOLDEN GOOSE; ELECTRONIC MEDIA: RADIO; OUTDOOR AND TRANSIT MEDIA; MEDIA OF THE NEW MILLENNIUM-INTERNET; ADVERTISING REGULATION; WORD OF MOUTH ADVERTISING; DIRECT MARKETING; SALES PROMOTION; PUBLIC RELATIONS; NATURE AND SCOPE OF SALES MANAGEMENT
SALES MANAGEMENT, PERSONAL SELLING AND SALESMANSHIPPERSONAL SELLING OBJECTIVES; SALES - RELATED MARKETING POLICIES; PERSONAL SELLING STRATEGY; THE JOB OF A SALES MANAGER; SALES ORGANISATION; PERSONNEL MANAGEMENT IN THE SELLING FIELD; RECRUITING SALES PERSONNEL; SELECTING SALES PERSONNEL; SALES TRAINING; EXECUTION AND EVALUATION OF SALES TRAINING PROGRAMMES; MOTIVATION AND MORALE OF SALES PERSONS; COMPENSATING SALES PERSONS; MANAGEMENT OF SALES EXPENSES; SALES MEETINGS AND SALES CONTESTS; CONTROLLING SALES PEOPLE - EVALUATION AND SUPERVISION; SALES BUDGET; SALES QUOTAS; SALES TERRITORIES SALES CONTROL AND COST ANALYSISCASE STUDIES |
| Record Nr. | UNINA-9910824296303321 |
|
Chunawalla S. A
|
||
| Mumbai [India], : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
| Contours of retailing management [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.87 |
| Soggetto topico | Retail trade - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-80180-5
9786612801808 1-4416-6151-4 93-5043-432-6 600-00-2724-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING |
| Record Nr. | UNINA-9910459337303321 |
|
Chunawalla S. A
|
||
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contours of retailing management [[electronic resource] /] / S.A. Chunawalla
| Contours of retailing management [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.87 |
| Soggetto topico | Retail trade - Management |
| ISBN |
1-282-80180-5
9786612801808 1-4416-6151-4 93-5043-432-6 600-00-2724-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING |
| Record Nr. | UNINA-9910785247003321 |
|
Chunawalla S. A
|
||
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contours of retailing management / / S.A. Chunawalla
| Contours of retailing management / / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2009 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.87 |
| Soggetto topico | Retail trade - Management |
| ISBN |
1-282-80180-5
9786612801808 1-4416-6151-4 93-5043-432-6 600-00-2724-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; INTRODUCTION TO RETAILING; RETAIL ORGANISATION; RETAIL THEORIES AND FORMATS; RETAIL PLANNING; STORE LOCATION; STORE DESIGN AND LAYOUT; SUPPLY CHAIN MANAGEMENT (SCM); CUSTOMER SERVICES; PRICING OF MERCHANDISE; ADVERTISING AND PROMOTION; HUMAN RESOURCES IN RETAILING; RETAIL ACCOUNTING; UNDERSTANDING CONSUMER BEHAVIOUR; IT IN RETAILING; BRAND MANAGEMENT IN RETAILING; DISTRIBUTION AND RETAILING; OPERATING A RETAIL BUSINESS; INTERNATIONAL RETAILING |
| Record Nr. | UNINA-9910826515703321 |
|
Chunawalla S. A
|
||
| Mumbai, : Himalaya Pub. House, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
| First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Record Nr. | UNINA-9910459667603321 |
|
Chunawalla S. A
|
||
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla
| First steps in advertising and sales promotion [[electronic resource] /] / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Record Nr. | UNINA-9910785664703321 |
|
Chunawalla S. A
|
||
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
First steps in advertising and sales promotion / / S.A. Chunawalla
| First steps in advertising and sales promotion / / S.A. Chunawalla |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Sales promotion |
| ISBN |
1-282-81209-2
9786612812095 1-4416-7506-X 93-5043-240-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; COMMUNICATION PROCESS AND PROMOTION; INTRODUCTION TO ADVERTISING; ADVERTISING PLANNING PROCESS; ECONOMIC ASPECTS OF ADVERTISING; COMMUNICATION MIX; APPEALS IN ADVERTISING; COPYWRITING; CAMPAIGN PLANNING IN ADVERTISING; TYPES OF MEDIA; MEDIA PLANNING AND SCHEDULING; ADVERTISING AGENCY; EVALUATION OF ADVERTISING EFFECTIVENESS; LEGAL AND ETHICAL ASPECTS OF ADVERTISING; SALES PROMOTION AND SALES PROMOTION |
| Record Nr. | UNINA-9910823695203321 |
|
Chunawalla S. A
|
||
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Foundations of advertising [[electronic resource] ] : theory & practice / / S.A. Chunawalla, K.C. Sethia
| Foundations of advertising [[electronic resource] ] : theory & practice / / S.A. Chunawalla, K.C. Sethia |
| Autore | Chunawalla S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai, : Himalaya Pub. House, 2008 |
| Descrizione fisica | 1 online resource (749 p.) |
| Altri autori (Persone) | SethiaK. C |
| Soggetto topico | Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-64287-583-X
1-282-80370-0 9786612803703 1-4416-7611-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER ; CONTENTS; Celebrating 100 Years of Indian Advertising; Advertising World; Fundamentals of Advertising: I; Fundamentals of Advertising: II; Types of Advertising; Advertising as a Career; Advertising Business; Campaign Planning and Creativity in Advertising; Advertising Budget; Media Selection, Planning, Scheduling & Strategy; Print Media: Newspapers and Magazines; Electronic Media: TV: The New Golden Goose; Electronic Media: Radio; Media of the New Millennium - Internet; Outdoor and Transit Media; Direct Marketing (DM), Cinema and Miscellaneous Media; Message Design and Development
Advertising AppealsAdvertisement Copy for Print Media; Copywriting for Radio, TV and Outdor Media; Advertisement Art - The Layout of Advertisements; Advertising Art - Preparation of a Layout: I; Advertising Art - Preparation of a Layout: II; Glamour of Advertising: Models, Fashion Shows, VJs, DJs, RJs and MCs; Print Ad Production; TV Commercial/ Ad Film Production; Production of Animation Films; Fundamentals of Computer Graphics; Ad Effectiveness; Marketing Research; Advertisement Stalwarts; Advertisement and Society; Case Studies; Index |
| Record Nr. | UNINA-9910458671103321 |
|
Chunawalla S. A
|
||
| Mumbai, : Himalaya Pub. House, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
