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Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice / / edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend
| Advances in Advertising Research (Vol. VII) : Bridging the Gap between Advertising Academia and Practice / / edited by George Christodoulides, Anastasia Stathopoulou, Martin Eisend |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (315 p.) |
| Disciplina | 650 |
| Collana | European Advertising Academy |
| Soggetto topico | Marketing |
| ISBN | 3-658-15220-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Online Advertising/Social Networks -- Consumer Responses to Advertising -- Culture and Advertising. |
| Record Nr. | UNINA-9910254912603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Analysis and Presentation of Experimental Results : With Examples, Problems and Programs / / by Costas Christodoulides, George Christodoulides
| Analysis and Presentation of Experimental Results : With Examples, Problems and Programs / / by Costas Christodoulides, George Christodoulides |
| Autore | Christodoulides Costas |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 526 p. 119 illus.) |
| Disciplina | 530.8 |
| Collana | Undergraduate Lecture Notes in Physics |
| Soggetto topico |
Physical measurements
Measurement Chemistry Engineering Measurement Science and Instrumentation Chemistry/Food Science, general Engineering, general |
| ISBN | 3-319-53345-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Basic statistical concepts -- Measurement errors -- A though experiment -- The statistical analysis of experimental results -- The presentation of numerical results -- The propagation of errors -- The three basic probability distributions -- The statistics of radioactivity -- Elements from the theory of errors -- Comparison and rejection of measurements -- The method of least squares -- Graphs -- The written report of the results of an experiment -- Appendix 1. Least squares straight line y =α + λ x . The errors in α and λ -- Appendix 2. Dimensional analysis -- Appendix 3. The use of random numbers in finding values of a variable x which are distributed according to a given probability density function f(x) -- Appendix 4. Values of fundamental physical constants -- Answers to the problems -- List of programs and code samples -- Index. |
| Record Nr. | UNINA-9910254580703321 |
Christodoulides Costas
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides
| Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (97 pages) : illustrations |
| Disciplina | 658.408 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico | Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78743-544-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511458003321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides
| Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (97 pages) : illustrations |
| Disciplina | 658.408 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico | Social responsibility of business |
| ISBN | 1-78743-544-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795080903321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides
| Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (97 pages) : illustrations |
| Disciplina | 658.408 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico | Social responsibility of business |
| ISBN | 1-78743-544-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910824846803321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
| Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides |
| Autore | Guzmán Francisco |
| Pubbl/distr/stampa | Bradford : , : Emerald Publishing Limited, , [2022] |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico |
Marketing - Social aspects
Branding (Marketing) |
| ISBN | 1-80382-950-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
| Record Nr. | UNINA-9910795881303321 |
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Guzmán Francisco
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| Bradford : , : Emerald Publishing Limited, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides
| Luxury marketing and branding / / Francisco Guzman, Cleopatra Veloutsou, and George Christodoulides |
| Autore | Guzmán Francisco |
| Pubbl/distr/stampa | Bradford : , : Emerald Publishing Limited, , [2022] |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 658.8 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico |
Marketing - Social aspects
Branding (Marketing) |
| ISBN | 1-80382-950-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Assessing levers of guilt in luxury consumption: an international perspective -- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX) -- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values -- Is it love or just like? Generation Z's brand relationship with luxury -- Constructing generational identity through counterfeit luxury consumption -- Understanding the antecedents to luxury brand consumer behavior -- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media -- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products -- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study -- Artification strategies to improve luxury perceptions: the role of adding an artist name -- Compromise pricing in luxury. |
| Record Nr. | UNINA-9910810298903321 |
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Guzmán Francisco
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| Bradford : , : Emerald Publishing Limited, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||