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Problems in marketing [[electronic resource]. ] : applying key concepts and techniques / / Luiz Moutinho & Charles Chien
| Problems in marketing [[electronic resource]. ] : applying key concepts and techniques / / Luiz Moutinho & Charles Chien |
| Autore | Moutinho Luiz |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles, [Calif.] ; ; London, : SAGE, c2008 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | ChienCharles S |
| Soggetto topico | Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-7178-5
1-282-02063-3 9786612020636 1-84920-262-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index |
| Record Nr. | UNINA-9910454288303321 |
Moutinho Luiz
|
||
| Los Angeles, [Calif.] ; ; London, : SAGE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Problems in marketing [[electronic resource]. ] : applying key concepts and techniques / / Luiz Moutinho & Charles Chien
| Problems in marketing [[electronic resource]. ] : applying key concepts and techniques / / Luiz Moutinho & Charles Chien |
| Autore | Moutinho Luiz |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles, [Calif.] ; ; London, : SAGE, c2008 |
| Descrizione fisica | 1 online resource (xiii, 322 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | ChienCharles S |
| Soggetto topico | Marketing |
| ISBN |
0-7619-7178-5
1-282-02063-3 9786612020636 1-84920-262-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index |
| Record Nr. | UNINA-9910783001403321 |
|
Moutinho Luiz
|
||
| Los Angeles, [Calif.] ; ; London, : SAGE, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien
| Problems in marketing : applying key concepts and techniques / / Luiz Moutinho & Charles Chien |
| Autore | Moutinho Luiz |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Los Angeles, : Sage Publications, 2008 |
| Descrizione fisica | 1 online resource (xiii, 322 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | ChienCharles S |
| Soggetto topico | Marketing |
| ISBN |
9786612020636
9780761971788 0761971785 9781282020634 1282020633 9781849202626 1849202621 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index |
| Record Nr. | UNINA-9910960251903321 |
|
Moutinho Luiz
|
||
| Los Angeles, : Sage Publications, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||