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Luxury retail and digital management : developing customer experience in a digital world / / Michel Chevalier, Michel Gutsatz
| Luxury retail and digital management : developing customer experience in a digital world / / Michel Chevalier, Michel Gutsatz |
| Autore | Chevalier Michel |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Solaris South Tower, Singapore : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (xxiv, 359 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Luxury goods industry - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-54234-0
1-119-54236-7 1-119-54235-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910555192803321 |
Chevalier Michel
|
||
| Solaris South Tower, Singapore : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury retail and digital management : developing customer experience in a digital world / / Michel Chevalier, Michel Gutsatz
| Luxury retail and digital management : developing customer experience in a digital world / / Michel Chevalier, Michel Gutsatz |
| Autore | Chevalier Michel |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Solaris South Tower, Singapore : , : Wiley, , [2020] |
| Descrizione fisica | 1 online resource (xxiv, 359 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Luxury goods industry - Management |
| ISBN |
1-119-54234-0
1-119-54236-7 1-119-54235-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910830389703321 |
|
Chevalier Michel
|
||
| Solaris South Tower, Singapore : , : Wiley, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury retail management [[electronic resource] ] : how the world's top brands provide quality product and service support / / Michel Chevalier, Michel Gutsatz
| Luxury retail management [[electronic resource] ] : how the world's top brands provide quality product and service support / / Michel Chevalier, Michel Gutsatz |
| Autore | Chevalier Michel |
| Pubbl/distr/stampa | Singapore, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.87 |
| Altri autori (Persone) | GutsatzMichel |
| Soggetto topico |
Luxury goods industry - Management
Luxury goods industry - Customer services Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-44605-7
9786613446053 0-470-83028-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support; Contents; Introduction; Chapter 1: Luxury and Brand Power; Chapter 2: The Distribution Models of Luxury; Chapter 3: The Different Outlets of Luxury Distribution; Chapter 4: The Internet as a Channel of Distribution; Chapter 5: Luxury Store Location; Chapter 6: Luxury Store Concept and Design; Chapter 7: Luxury Store Economics; Chapter 8: Luxury Retail Pricing; Chapter 9: Customer In-Store Behavior; Chapter 10: The Importance of Stores in Customer Relationship Building
Chapter 11: Building Loyalty in Luxury BrandsChapter 12: Advertising and Communication; Chapter 13: The Future of Luxury Brand Retailing; Appendix: Managing a Store Toolbox; Bibliography; About the Authors; Index |
| Record Nr. | UNINA-9910457449703321 |
|
Chevalier Michel
|
||
| Singapore, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Luxury retail management [[electronic resource] ] : how the world's top brands provide quality product and service support / / Michel Chevalier, Michel Gutsatz
| Luxury retail management [[electronic resource] ] : how the world's top brands provide quality product and service support / / Michel Chevalier, Michel Gutsatz |
| Autore | Chevalier Michel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore, : Wiley, 2012 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.87 |
| Altri autori (Persone) | GutsatzMichel |
| Soggetto topico |
Luxury goods industry - Management
Luxury goods industry - Customer services Brand name products |
| ISBN |
1-283-44605-7
9786613446053 0-470-83028-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support; Contents; Introduction; Chapter 1: Luxury and Brand Power; Chapter 2: The Distribution Models of Luxury; Chapter 3: The Different Outlets of Luxury Distribution; Chapter 4: The Internet as a Channel of Distribution; Chapter 5: Luxury Store Location; Chapter 6: Luxury Store Concept and Design; Chapter 7: Luxury Store Economics; Chapter 8: Luxury Retail Pricing; Chapter 9: Customer In-Store Behavior; Chapter 10: The Importance of Stores in Customer Relationship Building
Chapter 11: Building Loyalty in Luxury BrandsChapter 12: Advertising and Communication; Chapter 13: The Future of Luxury Brand Retailing; Appendix: Managing a Store Toolbox; Bibliography; About the Authors; Index |
| Record Nr. | UNINA-9910778807903321 |
|
Chevalier Michel
|
||
| Singapore, : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||