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Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
| Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 354 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations—Management
Market research International business enterprises Customer Relationship Management Market Research/Competitive Intelligence International Business |
| ISBN | 1-352-00011-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China’s Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China’s brands, China’s brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand–Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH “Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing the brand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H “The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture” -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.” -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market—The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. |
| Record Nr. | UNINA-9910150188103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Sustainability with Artificial Intelligence (AI) : Volume 1
| Business Sustainability with Artificial Intelligence (AI) : Volume 1 |
| Autore | AlDhaen Esra |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer, , 2025 |
| Descrizione fisica | 1 online resource (1211 pages) |
| Altri autori (Persone) |
BraganzaAshley
HamdanAllam ChenWeifeng |
| Collana | Studies in Systems, Decision and Control Series |
| ISBN |
9783031715266
9783031715259 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910983070903321 |
AlDhaen Esra
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| Cham : , : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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