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Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910462752203321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910786087703321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910800038103321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen
| Marketing management in Asia / / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (203 p.) |
| Disciplina | 658.80095 |
| Altri autori (Persone) |
AndrewsTim G. <1968->
ChenJunsong <1975-> PaliwodaStanley J |
| Collana | Routledge studies in international business and the world economy |
| Soggetto topico |
Marketing - Management
Marketing - Asia |
| ISBN |
1-283-94254-2
0-203-11748-4 1-136-30382-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; List of Tables; List of Figures; Introduction: Marketing Management in Asia; 1 China: Distribution in China; 2 China: Consumer Behaviour in China; 3 China: Celebrity Endorsement within the Chinese Beauty Industry: Views from Beijing's Female Consumers; 4 China and the Milk Powder Contamination Scandal; 5 India: Culture and Consumer Behaviour Influences on Sales Promotion Practices in India; 6 Japan: Marketing Management Issues in Japan; 7 Taiwan: Consumers' Reactions to Tesco's Market Entry in Taiwan: A Comparison with the UK Experience
8 Thailand: Relationship Marketing in Thailand: A Case of the Real Estate Industry9 Thailand: Marketing for Life in the Economic Recession Time: The Case of Thailand; 10 Turkey, the EU and the Third Wave of MNCs; 11 Vietnam: Marketing in Vietnam: Culture and Quality Considerations; List of Editors; List of Contributors; Index |
| Record Nr. | UNINA-9910817286403321 |
| New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||