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Knowledge-based marketing [[electronic resource] ] : the 21st century competitive edge / / Ian Chaston
| Knowledge-based marketing [[electronic resource] ] : the 21st century competitive edge / / Ian Chaston |
| Autore | Chaston Ian |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (287 p.) |
| Disciplina | 658.802 |
| Soggetto topico |
Knowledge management
Marketing Marketing - Management Marketing (General) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786610370948
1-4462-1131-2 1-280-37094-7 1-4129-3163-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 - Knowledge and the Organisation; Chapter 2 - Marketing and the Application of Knowledge; Chapter 3 - The Advent of E-commerce; Chapter 4 - Mapping Knowledge Systems; Chapter 5 - Internal Competence; Chapter 6 - Knowledge-based Positioning; Chapter 7 - Constructing Knowledge Plans; Chapter 8 - Product Knowledge and Innovation; Chapter 9 - Knowledge Prvision Through Promotion; Chapter 10 - Pricing and Distribution; Chapter 11 - Managing Services and Customer Relationships; Chapter 12 - Process Implementation
ReferencesIndex |
| Record Nr. | UNINA-9910451193403321 |
Chaston Ian
|
||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge-based marketing [[electronic resource] ] : the 21st century competitive edge / / Ian Chaston
| Knowledge-based marketing [[electronic resource] ] : the 21st century competitive edge / / Ian Chaston |
| Autore | Chaston Ian |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (xi, 274 p.) : ill |
| Disciplina | 658.802 |
| Soggetto topico |
Marketing
Marketing - Management Knowledge management |
| ISBN |
9786610370948
1-4462-1131-2 1-280-37094-7 1-4129-3163-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 - Knowledge and the Organisation; Chapter 2 - Marketing and the Application of Knowledge; Chapter 3 - The Advent of E-commerce; Chapter 4 - Mapping Knowledge Systems; Chapter 5 - Internal Competence; Chapter 6 - Knowledge-based Positioning; Chapter 7 - Constructing Knowledge Plans; Chapter 8 - Product Knowledge and Innovation; Chapter 9 - Knowledge Prvision Through Promotion; Chapter 10 - Pricing and Distribution; Chapter 11 - Managing Services and Customer Relationships; Chapter 12 - Process Implementation
ReferencesIndex |
| Record Nr. | UNINA-9910784232503321 |
|
Chaston Ian
|
||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge-based marketing [[electronic resource] ] : the 21st century competitive edge / / Ian Chaston
| Knowledge-based marketing [[electronic resource] ] : the 21st century competitive edge / / Ian Chaston |
| Autore | Chaston Ian |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2004 |
| Descrizione fisica | 1 online resource (xi, 274 p.) : ill |
| Disciplina | 658.802 |
| Soggetto topico |
Marketing
Marketing - Management Knowledge management |
| ISBN |
9786610370948
1-4462-1131-2 1-280-37094-7 1-4129-3163-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures and Tables; List of Abbreviations; Preface; Chapter 1 - Knowledge and the Organisation; Chapter 2 - Marketing and the Application of Knowledge; Chapter 3 - The Advent of E-commerce; Chapter 4 - Mapping Knowledge Systems; Chapter 5 - Internal Competence; Chapter 6 - Knowledge-based Positioning; Chapter 7 - Constructing Knowledge Plans; Chapter 8 - Product Knowledge and Innovation; Chapter 9 - Knowledge Prvision Through Promotion; Chapter 10 - Pricing and Distribution; Chapter 11 - Managing Services and Customer Relationships; Chapter 12 - Process Implementation
ReferencesIndex |
| Record Nr. | UNINA-9910826013603321 |
|
Chaston Ian
|
||
| London, : SAGE, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New marketing strategies [[electronic resource] ] : evolving flexible processes to fit market circumstances / / Ian Chaston
| New marketing strategies [[electronic resource] ] : evolving flexible processes to fit market circumstances / / Ian Chaston |
| Autore | Chaston Ian |
| Pubbl/distr/stampa | London, : SAGE, 1999 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-6201-8
1-282-79495-7 9786612794957 0-85702-959-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Table of Contents; 1 - Marketing - an Evolving Philosophy; 2 - Internal Competences; 3 - The External Environment; 4 - Strategy and Positioning; 5 - Selecting Strategies and Constructing Plans; 6 - Buyer Behaviour; 7 - Business-to-Business and Institutional Marketing; 8 - Service Marketing; 9 - New Product and Innovation Management; 10 - Flexi-Promotion; 11 - Flexi-Pricing and Distribution; 12 - From International to Borderless World Marketing; Index |
| Record Nr. | UNINA-9910459486703321 |
|
Chaston Ian
|
||
| London, : SAGE, 1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Technological Entrepreneurship [[electronic resource] ] : Technology-Driven vs Market-Driven Innovation / / by Ian Chaston
| Technological Entrepreneurship [[electronic resource] ] : Technology-Driven vs Market-Driven Innovation / / by Ian Chaston |
| Autore | Chaston Ian |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 299 p. 10 illus.) |
| Disciplina | 658.421 |
| Soggetto topico |
Entrepreneurship
Management Industrial management Leadership Innovation/Technology Management Business Strategy/Leadership |
| ISBN | 3-319-45850-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Entrepreneurship -- Chapter 2 Technological Entrepreneurs -- Chapter 3 Leadership and Structure -- Chapter 4 Opportunity Emergence and Evolution -- Chapter 5 Macro-environment -- Chapter 6 Competence -- Chapter 7 Strategising -- Chapter 8 Managing Process -- Chapter 9 New Knowledge Acquisition -- Chapter 10 The Service Sector -- Chapter 11 Healthcare -- Chapter 12 Emerging Futures. |
| Record Nr. | UNINA-9910163027303321 |
|
Chaston Ian
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||