Social media marketing for digital photographers [[electronic resource] /] / Lawrence Chan |
Autore | Chan Lawrence |
Pubbl/distr/stampa | Indianapolis, IN, : John Wiley & Sons, c2012 |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina | 770.688 |
Collana | Wiley Desktop Editions |
Soggetto topico |
Photography - Internet marketing
Commercial photography |
Soggetto genere / forma | Electronic books. |
ISBN |
1-283-33290-6
9786613332905 1-118-21447-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Social Media Marketing for Digital Photographers; Table of Contents; Introduction; Chapter 1: WHAT IS SOCIAL MEDIA?; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing: Kenny Kim; Chapter 2: STRATEGIC PLANNING; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing: Zach and Jody Gray; Chapter 3: AUDIENCE MATTERS; Zoom In; Examine; Capture; Evaluate; Socializing: Jerry Ghionis; Chapter 4: THE POWER OF CONTENT; Action Plan
Know Thyself ... and Stick with ItBe Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; Chapter 5: SOCIAL MEDIA CHANNELS; Social Networks; Social Sharing; Social News; Social Bookmarking; Search Engine Optimization (SEO); Chapter 6: LAUNCH A SOCIAL MEDIA PROGRAM; Facebook; Twitter; YouTube; Engagement Habits; Socializing: Catherine Hall; Chapter 7: BLOGS AND WEBSITES; Blog Software and Hosting; Self-Hosted Blogs; Search Engine Optimization; Delivery Matters; Design; Landing Page; About Page; Pricing and Contact Pages; Blog Posts Turn the Love AroundTitling Blog Posts; Metrics; Socializing: Christopher Becker; Chapter 8: PHOTOGRAPHY AS A SOCIAL LUXURY; Exclusivity; The Almighty Label; Defining Attribute; Attainability; Delivering the Luxury Promise; Follow Up; The Dream; Arbitrate Taste; Socializing: Grace Ormonde; Chapter 9: BRAND EVANGELISM; Building Belief; Philosophical Difference; Relatable Face; Identify Opposition; Create Community; Nurture Relationships; Chapter 10: SURVIVAL TIPS; Diversify; Integrate; Stay Current; Back-Up Plan; Expectations; Handling Criticism; Glossary; Index |
Record Nr. | UNINA-9910457789103321 |
Chan Lawrence
![]() |
||
Indianapolis, IN, : John Wiley & Sons, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Social media marketing for digital photographers [[electronic resource] /] / Lawrence Chan |
Autore | Chan Lawrence |
Pubbl/distr/stampa | Indianapolis, IN, : John Wiley & Sons, c2012 |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina | 770.688 |
Collana | Wiley Desktop Editions |
Soggetto topico |
Photography - Internet marketing
Commercial photography |
ISBN |
1-118-21436-6
1-283-33290-6 9786613332905 1-118-21447-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Social Media Marketing for Digital Photographers; Table of Contents; Introduction; Chapter 1: WHAT IS SOCIAL MEDIA?; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing: Kenny Kim; Chapter 2: STRATEGIC PLANNING; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing: Zach and Jody Gray; Chapter 3: AUDIENCE MATTERS; Zoom In; Examine; Capture; Evaluate; Socializing: Jerry Ghionis; Chapter 4: THE POWER OF CONTENT; Action Plan
Know Thyself ... and Stick with ItBe Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; Chapter 5: SOCIAL MEDIA CHANNELS; Social Networks; Social Sharing; Social News; Social Bookmarking; Search Engine Optimization (SEO); Chapter 6: LAUNCH A SOCIAL MEDIA PROGRAM; Facebook; Twitter; YouTube; Engagement Habits; Socializing: Catherine Hall; Chapter 7: BLOGS AND WEBSITES; Blog Software and Hosting; Self-Hosted Blogs; Search Engine Optimization; Delivery Matters; Design; Landing Page; About Page; Pricing and Contact Pages; Blog Posts Turn the Love AroundTitling Blog Posts; Metrics; Socializing: Christopher Becker; Chapter 8: PHOTOGRAPHY AS A SOCIAL LUXURY; Exclusivity; The Almighty Label; Defining Attribute; Attainability; Delivering the Luxury Promise; Follow Up; The Dream; Arbitrate Taste; Socializing: Grace Ormonde; Chapter 9: BRAND EVANGELISM; Building Belief; Philosophical Difference; Relatable Face; Identify Opposition; Create Community; Nurture Relationships; Chapter 10: SURVIVAL TIPS; Diversify; Integrate; Stay Current; Back-Up Plan; Expectations; Handling Criticism; Glossary; Index |
Record Nr. | UNINA-9910781468903321 |
Chan Lawrence
![]() |
||
Indianapolis, IN, : John Wiley & Sons, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Social media marketing for digital photographers / / Lawrence Chan |
Autore | Chan Lawrence |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Indianapolis, IN, : John Wiley & Sons, c2012 |
Descrizione fisica | 1 online resource (274 p.) |
Disciplina | 770.688 |
Collana | Wiley Desktop Editions |
Soggetto topico |
Photography - Internet marketing
Commercial photography |
ISBN |
1-118-21436-6
1-283-33290-6 9786613332905 1-118-21447-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Social Media Marketing for Digital Photographers; Table of Contents; Introduction; Chapter 1: WHAT IS SOCIAL MEDIA?; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing: Kenny Kim; Chapter 2: STRATEGIC PLANNING; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing: Zach and Jody Gray; Chapter 3: AUDIENCE MATTERS; Zoom In; Examine; Capture; Evaluate; Socializing: Jerry Ghionis; Chapter 4: THE POWER OF CONTENT; Action Plan
Know Thyself ... and Stick with ItBe Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; Chapter 5: SOCIAL MEDIA CHANNELS; Social Networks; Social Sharing; Social News; Social Bookmarking; Search Engine Optimization (SEO); Chapter 6: LAUNCH A SOCIAL MEDIA PROGRAM; Facebook; Twitter; YouTube; Engagement Habits; Socializing: Catherine Hall; Chapter 7: BLOGS AND WEBSITES; Blog Software and Hosting; Self-Hosted Blogs; Search Engine Optimization; Delivery Matters; Design; Landing Page; About Page; Pricing and Contact Pages; Blog Posts Turn the Love AroundTitling Blog Posts; Metrics; Socializing: Christopher Becker; Chapter 8: PHOTOGRAPHY AS A SOCIAL LUXURY; Exclusivity; The Almighty Label; Defining Attribute; Attainability; Delivering the Luxury Promise; Follow Up; The Dream; Arbitrate Taste; Socializing: Grace Ormonde; Chapter 9: BRAND EVANGELISM; Building Belief; Philosophical Difference; Relatable Face; Identify Opposition; Create Community; Nurture Relationships; Chapter 10: SURVIVAL TIPS; Diversify; Integrate; Stay Current; Back-Up Plan; Expectations; Handling Criticism; Glossary; Index |
Record Nr. | UNINA-9910811198903321 |
Chan Lawrence
![]() |
||
Indianapolis, IN, : John Wiley & Sons, c2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|