| Nota di contenuto |
Cover -- Contents -- About the authors -- Preface -- Acknowledgements -- Abbreviations -- Section A The context of sport -- 1 Introduction: the commercialisation of sport -- Learning outcomes -- Overview -- The main focus of the book -- The development of a sport as a business -- The development of professional sport and professional players -- Key themes -- Key topics and issues -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 2 Governance in sport -- Learning outcomes -- Overview -- Context -- Governance as part of the evolutionary process -- Three approaches to governance -- Effectiveness, transparency and accountability -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 3 Ethics in sport -- Learning outcomes -- Overview -- Introduction -- Morality, ethics and sport -- Ethical theories in the ethics of sport -- Sporting conduct: between rules and ethos -- The ethics of performance enhancement in sport: doping -- Sport, business and money -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 4 The role of the State in sport -- Learning outcomes -- Overview -- A historical overview -- Only three influences? -- Why is the State involved? A modern perspective: from 1997 to the 2012 London Olympic Games -- Major sporting events: benefits and funding -- Sport in education -- Governments and governing bodies -- Times change, governments change, the Games go ahead -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 5 The economics of competitive balance in sport -- Learning outcomes -- Overview -- Introduction -- The peculiar economics of sport and uncertainty of outcome -- Market restrictions and competitive balance.
The impact of restrictions on player mobility in the labour market -- Extending the analysis -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 6 The impacts of sport -- Learning outcomes -- Overview -- The impacts of sport -- The impacts of sports mega events -- The concept of the event life cycle -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- Section B Business functions applied to sport -- 7 Organisational behaviour in sport organisations -- Learning outcomes -- Overview -- Organising and organisations -- Types of organisation -- The individual and the organisation -- Managing groups and teams -- Communication -- Organisational culture -- Structure, behaviour, communications and culture - bringing them all together -- Keywords -- Guided reading -- Recommended websites -- References -- 8 Human resource management in sport -- Learning outcomes -- Overview -- The 'impact of expectancy' and managing people in sport -- Motivation as theory and praxis in HRM -- Multiple intelligence and motivation in HRM -- The sports HR Manager as a Yenza strategist -- Functions of the HRM matrix in sports -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 9 Branding and marketing in sport -- Learning outcomes -- Overview -- Marketing -- Sport marketing -- Sport consumers -- Market research in sport -- The sport marketing plan -- Brand -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 10 Sports finance -- Learning outcomes -- Overview -- Introduction -- Sources and uses of finance -- Understanding the principles of management accounting -- What exactly is management accounting? -- Concept of break-even analysis.
Appraising the business planning process -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 11 Managing small and not-for-profit sports organisations -- Learning outcomes -- Overview -- Introduction -- Issues for the sport SME -- Developing a business strategy -- Building a competitive edge -- Operational planning -- Cash flow management -- Managing the not-for-profit sport organisation -- Strategic issues for the not-for-profit sport organisation -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 12 Strategy and environmental analysis in sport -- Learning outcomes -- Overview -- Understanding strategy -- The philosophy of strategy -- The process of strategy -- The drivers of strategy -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 13 Managing sport operations: quality, performance and control -- Learning outcomes -- Overview -- What is operations management? -- Service operations management -- Services -- Customer satisfaction and quality -- Measurements of quality in sport service settings -- Quality standards -- Sports events -- Performance measurements -- The operational environment: sports industry business -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 14 The internet, online social networks and the fan digital experience -- Learning outcomes -- Overview -- Introduction: the online digital experience -- Fans can generate content: it's a whole new ballgame -- The athletes: to be or not to be . . . on Twitter? -- What are the teams and the leagues doing on the social networks? -- Monetisation -- Stadium 2.0 -- Trends -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites.
References -- Section C Sport management issues -- 15 Sports and the law -- Learning outcomes -- Overview -- Introduction - what is sports law? -- Liability and safety in sport -- Law of tort and sport -- Criminal law liability -- Regulation of sports business -- Remedies for wrongful dismissal -- Restraint of trade -- Intellectual property rights -- Image rights -- Match fixing -- Conclusion -- Keywords -- Guided reading -- Recommended websites -- References -- 16 Sport event and facility management -- Learning outcomes -- Overview -- Event management -- Structure of the event industry -- Perspectives on events -- The impact of special events -- Balancing the impact of events -- The strategic planning function -- The strategic planning process and event organisations -- Government special event policy and the bidding process -- Community involvement in the bidding process -- Conceptualising the event -- Determining the need for your special event -- Matching the event to the market -- Project management for events -- The financial management of events -- Human resource management -- Event marketing - steps in the event marketing process -- Sustainable developments and event tourism planning -- Increasing consumer awareness -- Event tourism -- Staging the event -- Event logistics -- Event evaluation and research -- Legal, risk and Occupational Health and Safety (OHS) management -- Facility design and management issues -- A brief history of sport facilities -- Modern sports structures -- The process of planning and designing facilities -- The preparation of planning documents -- The consultation process -- Project briefs -- The physical design of the facility -- Building the facility -- Facility modification -- Joint use of facilities -- Management plans and options -- Management options -- Financial and asset management -- Asset management.
Staffing and customer services -- Programming within the facility -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 17 Sport sponsorship and endorsement -- Learning outcomes -- Overview -- Introduction -- Is sponsorship another form of advertising? -- Growth and development -- An effective framework for sponsorship management -- Ambush marketing -- Endorsement -- Conclusion -- Keywords -- Guided reading -- Recommended websites -- References -- 18 Sport broadcasting -- Learning outcomes -- Overview -- Introduction -- Sport programmes as commodities -- The cost structure of sport broadcasting -- Broadcasters and distributors of TV sport programmes -- The distribution of programmes to the viewers -- Business integration -- Sale procedures of media rights -- Individual versus collective sale procedures -- International sale of sports programmes -- Market interventions in sport broadcasting -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 19 Risk management in sport -- Learning outcomes -- Overview -- A crisis management approach -- Step 1: The scope of risk - identifying threats and hazards -- Step 2: Identifying and assessing the risk -- Step 3: Risk assessment -- Step 4: Managing the crisis -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 20 The sports betting industry -- Learning outcomes -- Overview -- The sports betting industry -- Who bets on sports? -- Forms of sports betting -- Types of bet -- Why gamble on sports? -- Betting scams and illegal gambling -- Regulating sports betting -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 21 Sports retailing and merchandising -- Learning outcomes -- Overview.
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The business of sport management / / edited by John Beech and Simon Chadwick
