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Growing your business in emerging markets [[electronic resource] ] : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan
| Growing your business in emerging markets [[electronic resource] ] : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan |
| Autore | Caslione John A |
| Pubbl/distr/stampa | Westport, CT, : Quorum, 2000 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.8/48 |
| Altri autori (Persone) | ThomasAndrew R |
| Soggetto topico |
Export marketing
Marketing - Developing countries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-56750-731-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450065603321 |
Caslione John A
|
||
| Westport, CT, : Quorum, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Growing your business in emerging markets [[electronic resource] ] : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan
| Growing your business in emerging markets [[electronic resource] ] : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan |
| Autore | Caslione John A |
| Pubbl/distr/stampa | Westport, CT, : Quorum, 2000 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.8/48 |
| Altri autori (Persone) | ThomasAndrew R |
| Soggetto topico |
Export marketing
Marketing - Developing countries |
| ISBN | 1-56750-731-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910782967203321 |
|
Caslione John A
|
||
| Westport, CT, : Quorum, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Growing your business in emerging markets : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan
| Growing your business in emerging markets : promise and perils / / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan |
| Autore | Caslione John A |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Westport, CT, : Quorum, 2000 |
| Descrizione fisica | 1 online resource (271 p.) |
| Disciplina | 658.8/48 |
| Altri autori (Persone) | ThomasAndrew R |
| Soggetto topico |
Export marketing
Marketing - Developing countries |
| ISBN | 1-56750-731-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Illustrations -- Foreword -- Preface -- Acknowledgments -- Global Manifest Destiny -- The Promise of Emerging Markets -- Perils: The Inherent Realities of Emerging Markets -- Seizing the Advantage: Defining Your CompanyÌs Role in Emerging Markets -- The Local Presence: Selecting and Recruiting Emerging Market Distributors -- Maximizing Your Assets, Minimizing Your Risk: Training, Communicating with, and Controlling Your Emerging Market Distributors -- Bound Relationships: The Distributor Agreement -- The Final Imperative: Forging Global Manifest Destiny -- Appendix: Emerging Market Local Information Sources -- Selected Bibliography -- Index. |
| Record Nr. | UNINA-9910810877403321 |
|
Caslione John A
|
||
| Westport, CT, : Quorum, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||